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Mathieu Turpault Director of Design bresslergroup.com Victor Bruzeau Designer Rob Tannen Director of Research bresslergroup.com Vedang.

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Presentation on theme: "Mathieu Turpault Director of Design bresslergroup.com Victor Bruzeau Designer Rob Tannen Director of Research bresslergroup.com Vedang."— Presentation transcript:

1 Mathieu Turpault Director of Design bresslergroup.com Victor Bruzeau Designer Rob Tannen Director of Research bresslergroup.com Vedang Kulkarni Designer Augmented reality meets sketchup by Bruce Branit Connecting unmet needs with emerging technologies 11.March.2012 International Houseware Show 2400 Market Street, Suite 1-2 Philadelphia, Pennsylvania 19103

2 Presenter’s Background Rob Tannen PhD/ Director of research & interaction design / 16 years in product + interface research for brands including Bosch and Thermador / Certified Professional Ergonomist Mathieu Turpault/ Partner and Director of Design / 15 years of product development experience including Black&Decker and Hamilton Beach / Industrial Design background / Focused on User Interface and Industrial Design integration by process and Multi Sensory Brand Language (MSBL)

3 © Copyright 2012 Houseware Show Presentation Connecting User Needs and emerging technologies 11.March Contents ① Introductions ② Bresslergroup & our experience with housewares ③ User need research methodologies overview ④ Emerging technologies ⑤ Defining our users ⑥ Unmet user needs around the house ⑦ Wrap up & next steps

4 © Copyright 2012 Houseware Show Presentation Connecting User Needs and emerging technologies 11.March Who We Are 40 years of research driven product development experience Industrial Design, User Interface and Engineering services Consumer / Commercial / Medical markets International and multi-cultural staff Over 150 international patents and design awards

5 © Copyright 2012 Houseware Show Presentation Connecting User Needs and emerging technologies 11.March Houseware Expertise Long lasting relationships with globally trusted housewares brands Expertise in kitchen and cleaning appliances From small to large appliances Extensive user research in this market

6 © Copyright 2012 Houseware Show Presentation Connecting User Needs and emerging technologies 11.March Houseware Expertise Applica, SpaceMaker product line

7 © Copyright 2012 Houseware Show Presentation Connecting User Needs and emerging technologies 11.March Houseware Expertise CleanCut, Automatic paper towel dispenser

8 What We Do User Research Design Engineering Identify unmet user needs Track emerging technologies Innovative products Technical innovation

9 Connecting Indoor and Outdoor IHHS 2010 Project Goals –Connecting associated indoor and outdoor activities –Provide sustainable, energy efficient solutions Outcomes –Presented trends at Housewares Show (2010) –Conceptualized new ideas in appliance design focusing on sustainability and human factors

10 Kitchen 2.0 Research & Ideation IHHS 2011 Project Goals –Define emerging social trends and opportunities in kitchen and cooking-related behaviors –Develop near-term concepts synthesizing user experience, sustainability, ergonomic and social trends Outcomes –Conceptualized “MySpice” resource-sharing app –Conceptualized new ideas in appliance design focusing on sustainability and human factors

11 Research Methodologies User

12 Triangulated – pulling information from multiple research methods to identify gaps, opportunities & conflicts Sequenced – utilizing qual then quant research methods to first define the how, then the how much Actionable – translating researching findings into specific design challenges with measurable outcomes Research Methodologies Quantitative Qualitative Generative Evaluative Statistical/Conjoint Analysis Surveys Usability Testing Attribute mappings Ethnography User-Generated Design User Interviews Market Research Task Analysis Ergonomic Assessment

13 Contextual field observation to learn how products are used in real-world tasks and environments Identifies gap between designers intent and consumers actual use Encompasses multiple dimensional including ergonomics, workflow, aesthetics and brand perception Ethnographic Research

14 Remote version of contextual research; participants self-record activities prescribed by researcher Ideal for longitudinal studies and activities that take place over broader time/space periods Provides time/cost savings and improved geographical access Remote Ethnographic Research

15 Above and beyond the traditional focus group - participatory design processes Hybrid methodology combines individual feedback or home-based research with follow-on group collaborations Covers multiple dimensional including ergonomics, workflow, aesthetics and brand perception Concept Evaluation

16 Technologies Emerging

17 Emerging Technologies Lack Of Sleep Vibro-tactile feedback Multi-sensorial touch Computer and medical Sophisticated user interface technologies developed for smart phones and tablets as well as complex medical equipment will find its way into more mainstream products, offering great opportunities for richer user experiences. Haptics

18 Emerging Technologies Bio-sensing Cardio watches Brain wave-controlled video games Nike+ pressure sensor shoes Clothing application Photometric Electrochemical Contact Vs. wireless A lot of wearable medical devices as well as consumer wearable devices are leveraging this technology to capture bio data mostly for audit and prognosis purposes. The technology is evolving from contact technology to non-contact technologies broadening the potential applications

19 Emerging Technologies Cloud computing Light computing (client) Servers at remote locations Information portability Decentralization and delocalization of computing will enable greater portability of data and applications throughout the home. Low-tech computing technology could be added inexpensively to many devices enhancing their core functionality exponentially

20 Emerging Technologies Touch sensitive surfaces Touchscreen Capacitive sensors Projected This well established technology for computer applications is venturing into new potential applications where any surface could be turned into a touch sensitive surface. The maturing of these new technologies will open up a lot of opportunities around the house.

21 Emerging Technologies Augmented reality Advances in computer technology 3D Computer Aided Design (CAD) Becoming usable Augmented reality has long been seen as an awkward technology requiring complex gears and equipment. Advanced in computer technology and 3D modeling are making this technology viable from a user stand point through the use of standard smart devices

22 Emerging Technologies Tele presence Work video conferencing Working from home While professional video conferencing systems are adopted at work such as the Cisco Tele-presence systems, software solution such as Skype and Face-Time are becoming ubiquitous at home. While still confined to smart phones, tablets and computers, we are likely to see an expansion of usage enabled by cloud computing

23 Our users Defining

24 © Copyright 2012 Houseware Show Presentation Connecting User Needs and emerging technologies 11.March Kate and Peter are in their late 40s, early 50s and have 2 children, Jessi 13 and Ben 24. Ben recently came back from college Our focus today will be on Kate and Ben Meet the Parker family

25 © Copyright 2012 Houseware Show Presentation Connecting User Needs and emerging technologies 11.March Meet the mom: Kate, 48 Kate is happily married to Peter. They both have well establish white collar jobs and work full time. Kate is a marketing manager for a mid- size manufacturing company, her job is very demanding and she tend to work an average of 50 hours a week. Time is a precious commodity around the Parker’s house and Kate does not have much time to deal with life at home. She needs to rely on Jessi and Ben to help out around the house. While Kate is approaching her 50s, she is an avid user of social networking services such as Facebook and LinkedIn. This is largely a consequence of her attempt to learn about these social networks for the purpose of understanding her daughter’s aspirations and attractions. She is constantly connected and cares very much about her friends opinions and regularly checks with her girlfriends on trivial matters. Starved for time at home Relies on kids to help out around the house Social networking junkie

26 © Copyright 2012 Houseware Show Presentation Connecting User Needs and emerging technologies 11.March Meet the son: Ben, 24 Ben is a Millennial, he recently graduated from college but was force to come back home as he was unable to find a job to leverage his knowledge and capabilities. Ben is part of what's called the boomerang generation, coming back to where they came from. Ben is highly educated, has always been very well taken care for. As a millennial he has a sense that society and by extension his family owes him back for all of his hard work. Returning home and helping out around the house is a difficult concept for Ben to grasp because of his sense of entitlement Is back home, not by choice College education Sense of entitlement

27 © Copyright 2012 Houseware Show Presentation Connecting User Needs and emerging technologies 11.March A day in the life of the Parker family, looking specifically at Kate and Ben Unmet needs identified during multiple projects Tasks and areas that seemed to have received very little attention Unmet Needs Identification Dinner time Waking up Getting ready Daily chores Walking the dog

28 User needs Unmet

29 © Copyright 2012 Houseware Show Presentation Connecting User Needs and emerging technologies 11.March Waking up - 7:00 Problems & opportunities Difficulty waking up Tired during the day Low quality sleep Not sleeping enough The Bedroom has remained an area hermetic to technology advances. With the exception of alarm clocks but advances in bio sensing and haptic offer a number of opportunities that could solve a number of problems. Lack Of Sleep Different Sleeping Habits Waking Up Late Haptics Bio-Sensing

30 © Copyright 2012 Houseware Show Presentation Connecting User Needs and emerging technologies 11.March Waking up – Smart Bed Using wireless bio-sensors to sense the circadian sleep cycles and adjust sleep patterns accordingly, leveraging vibro- tactile feedback and temperature changes along with light therapy for a gentle awakening Wireless sensors sense circadian sleep cycles Heating and cooling can help in the process of falling asleep or awakening Vibro-tactile feedback vibrate the bed for gentle awakening Light therapy brightens the room on a schedule consistent with the circadian rhythm

31 © Copyright 2012 Houseware Show Presentation Connecting User Needs and emerging technologies 11.March Waking up – Smart Bed Using wireless bio-sensors to sense the circadian sleep cycles and adjust sleep patterns accordingly, leveraging vibro- tactile feedback and temperature changes along with light therapy for a gentle awakening

32 © Copyright 2012 Houseware Show Presentation Connecting User Needs and emerging technologies 11.March Getting ready - 8:00 AM Problems & opportunities Dressing up for work Dressing up with the weather What will others think? Getting ready for work can be a difficult task for a number of people. Keeping track of business meetings and the limited number of business outfits available, dressing in a weather appropriate way or making sure that others will vet our design decisions are all issues that need to be dealt with. Cloud computing Augmented reality

33 © Copyright 2012 Houseware Show Presentation Connecting User Needs and emerging technologies 11.March Getting ready – Smart mirror The smart mirror can prepare prediction and suggestions based on personal preferences, weather conditions and planned activities for the day facilitating the task of dressing up and expanding the use of the wardrobe Cloud computing connects all of your date and aggregates information for a richer user experience Virtual dressing 360 Digital wardrobe can be selected to be mapped to Kate’s body image reflection for digital dressing Weather and calendar forecasts Software applications can connect to daily planner or weather forecast and generate computerized predictions (learn as you go) Social network input Connection through social network site would enable Kate to get a short selection of trusted connections to comment and vote on outfit options Face recognition software application automatically adjusts the setting between users to create personalized experiences

34 © Copyright 2012 Houseware Show Presentation Connecting User Needs and emerging technologies 11.March Getting ready – Smart mirror The smart mirror can prepare prediction and suggestions based on personal preferences, weather conditions and planned activities for the day facilitating the task of dressing up and expanding the use of the wardrobe Online shopping Could develop standards for online clothing digital format so that Kate can digitally try outfits from her favorite retaillers Delayed video output This is not a mirror but a video feed. It detects when Kate turns around 360 degrees and delays the video feedback so that she can look at her back or replay the spin back and forth Biomorphic data acquisition Smart applications can track general body dimensions and make recommendations based on body type and dimensions

35 © Copyright 2012 Houseware Show Presentation Connecting User Needs and emerging technologies 11.March Getting ready – Smart mirror The smart mirror can prepare prediction and suggestions based on personal preferences, weather conditions and planned activities for the day facilitating the task of dressing up and expanding the use of the wardrobe Benefits Virtual dressing Saves time Optimizes wardrobe usage Enables future online shopping

36 © Copyright 2012 Houseware Show Presentation Connecting User Needs and emerging technologies 11.March Bio-Sensing Walking the Dog - 11:00 AM Problems & opportunities Lack of exercise Improper nutrition High cost of veterinary care Finding guidance on how to train, walk or feed pets is a real issue for a number of pet owners, one that could be solved by simple existing technology solutions already applied for human health tracking.

37 © Copyright 2012 Houseware Show Presentation Connecting User Needs and emerging technologies 11.March Walking the Dog – Smart collar App uses dog biometric data to inform the owner about the dog’s health and to motivate the owner to engage in activities Bio sensing Heart monitoring and general vital signs tracking And bluetooth connection to nearby smart devices Data logging Stores information for recommendations, trend analysis and veterinarian download

38 © Copyright 2012 Houseware Show Presentation Connecting User Needs and emerging technologies 11.March Walking the Dog – Smart collar App uses dog biometric data to inform the owner about the dog’s health and to motivate the owner to engage in activities Bio sensing Heart monitoring and general vital signs tracking And bluetooth connection to nearby smart devices Data logging Stores information for recommendations, trend analysis and veterinarian download

39 © Copyright 2012 Houseware Show Presentation Connecting User Needs and emerging technologies 11.March Walking the Dog – Smart collar App uses dog biometric data to inform the owner about the dog’s health and to motivate the owner to engage in activities Bio sensing Heart monitoring and general vital signs tracking And bluetooth connection to nearby smart devices Data logging Stores information for recommendations, trend analysis and veterinarian download

40 © Copyright 2012 Houseware Show Presentation Connecting User Needs and emerging technologies 11.March Daily Chores - 5:00 PM Problems & opportunities Lack of cleaning expertise Broad range of cleaning products No objective evaluation of effectiveness Cleaning around the house is perceived by everyone as a chore, a repetitive task that requires skills and attention to details. There is a generational shift where housecleaning skills are not being taught or transferred from parents to children as much as it used to Augmented reality

41 © Copyright 2012 Houseware Show Presentation Connecting User Needs and emerging technologies 11.March Daily Chores – Cleaning window Uses object identification to provide user with best practices for cleaning and maintenance Augmented reality The App lets Ben scan the room through the augmented reality window of his smart device Planning and To-Do lists A cleaning and house chore schedule has been created by Ben and Kate and Ben is being reminded of the cleaning tasks he is to perform that day

42 © Copyright 2012 Houseware Show Presentation Connecting User Needs and emerging technologies 11.March Daily Chores – Cleaning window Uses object identification to provide user with best practices for cleaning and maintenance Augmented reality The App lets Ben scan the room through the augmented reality window of his smart device Planning and To-Do lists A cleaning and house chore schedule has been created by Ben and Kate and Ben is being reminded of the cleaning tasks he is to perform that day

43 © Copyright 2012 Houseware Show Presentation Connecting User Needs and emerging technologies 11.March Daily Chores – Cleaning window Uses object identification to provide user with best practices for cleaning and maintenance Augmented reality The App lets Ben scan the room through the augmented reality window of his smart device Planning and To-Do lists A cleaning and house chore schedule has been created by Ben and Kate and Ben is being reminded of the cleaning tasks he is to perform that day

44 © Copyright 2012 Houseware Show Presentation Connecting User Needs and emerging technologies 11.March Daily Chores – Cleaning window Uses object identification to provide user with best practices for cleaning and maintenance Benefits Tech tool increased compliance How-to guides and tutorials Knowledge sharing Reward system

45 © Copyright 2012 Houseware Show Presentation Connecting User Needs and emerging technologies 11.March Dinner time - 8:00 PM Problems & opportunities Work/home boundaries Over reliance on technology Lack of social interaction As technology becomes more ubiquitous around the home it becomes increasingly difficult to maintain clear boundaries between home and work. Tech devices are used to keep kids occupied and disconnecting them from their device can lead to fights. The social interactions suffer and family cohesion can be at risk

46 © Copyright 2012 Houseware Show Presentation Connecting User Needs and emerging technologies 11.March The smart table is leveraging technology to increase and enhance social interactions Dinner time – Smart table Wireless jamming The table disables router wireless functionality The rest of the house data transfer goes dead, it is time to get diner together Selective interactivity Touch sensitive glass can display any content but could also display a chosen wood veneer look and feel for a more traditional dinning experience

47 © Copyright 2012 Houseware Show Presentation Connecting User Needs and emerging technologies 11.March Dinner time – Smart table Selective interactivity Individual content could be enabled but controlled based on social interaction objectives Communication Content could be shared as talking point for the whole family to communicate on news related matter The smart table is leveraging technology to increase and enhance social interactions

48 © Copyright 2012 Houseware Show Presentation Connecting User Needs and emerging technologies 11.March Dinner time – Smart table Tele-presence Embedded and integrated technology can turn this small dining table into a virtual friends and family dining experience Tele-presence Dining with Grandpa or aunts and uncles becomes easier and can increase social interactions within larger family circles The smart table is leveraging technology to increase and enhance social interactions

49 © Copyright 2012 Houseware Show Presentation Connecting User Needs and emerging technologies 11.March Dinner time – smart table Benefits Technology for social interaction Controlled access to data Expanding beyond the close family The smart table is leveraging technology to increase and enhance social interactions

50 We slept with Kate Watched her get dressed Went running with Cricket Learned how to clean Had diner with the whole family Next Steps Internal filtering of concepts based on value, feasibility and intellectual property factors Iterative design refinement and prototyping paired with consumer input and testing Full product development process through engineering and development

51 © Copyright 2012 Houseware Show Presentation Connecting User Needs and emerging technologies 11.March Takeaways

52 Thank You.


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