Presentation is loading. Please wait.

Presentation is loading. Please wait.

Let’s get ready for BIO 2012!!. Scott Cottrill Laura Nichols Linda Lopez 127 W. Worthington Ave, Su 230 Charlotte, NC 28203 704-372-7888 w

Similar presentations


Presentation on theme: "Let’s get ready for BIO 2012!!. Scott Cottrill Laura Nichols Linda Lopez 127 W. Worthington Ave, Su 230 Charlotte, NC 28203 704-372-7888 w"— Presentation transcript:

1 Let’s get ready for BIO 2012!!

2 Scott Cottrill Laura Nichols Linda Lopez 127 W. Worthington Ave, Su 230 Charlotte, NC w

3

4 How do we turn leads into real revenue? How do we build long term relationships? How to set ourselves apart? How do we create Brand Awareness? How do we make the most of our budgeted $$?

5 Pre – Conference During the conference Post – Conference “It doesn’t cost any more money to plan ahead” Tools: Technology & Good Old Fashioned “Hard Work”

6 Correspond with prospects & clients prior to BIO 2012 Phone Calls s Letters Post Cards E-blasts QR codes incorporated

7 Create Gift “Swag” Ideas Level 1 $ $3.00 mints, hand sanitizers, Frisbee, pens, letter opener, carabiner, stadium cups, mini bright flashlight/keychain, key light/bottle opener, tire gauge, micro cleaning cloth, mouse pads….. Level 2 $3.00 – $6.00 trunk organizers, umbrellas, pocket notepads with pen, coffee tumbler…… Level 3 $ $25.00 Executive Pens, IPAD accessories, golf balls, jumper cable package, duffle bags….

8 Think it through: Easy to ship, lightweight & compact Convenient for giveaway at BIO Large logo Lasting impression Longevity could be years Quantity: Pricing:

9 Checklist and Template for each idea up for consideration: Tradeshow: BIO 2012 – Boston, MA Dates: June Theme: Solve Your Business Challenges at BIO Connect. Partner. Innovate. Booth #: Booth Size: Audience: Qty expected: Item: Description: Logo: Imprint size Tagline: Display at BIO:

10 Example: North Carolina Biotechnology Center 1300 visitors at BIO 2011 narrowed down to top 100 leads included internal relationship leads (LMS) All planning was based on these metrics beforehand

11

12

13

14

15

16 Technology Facebook, Twitter, Linkedin Create a “special event” PURL Campaign

17

18 Biotechnology Kendyle, join us at the 2012 BIO Tradeshow in Boston!! Come by booth # 2935 to register for a free trip to NC and also pick up your special gift.

19 Biotechnology Thank you Kendyle. You are registered for BIO 2012 for a free lunch while in Boston!

20 What to do during the show? Marketing Literature Business Cards Envelopes already stamped Nice “Thank You” cards – handwritten Stationery

21 Digital Camera Template for “ thank you” with picture Laptop Color Printer with glossy photographic paper Low-end Gift – Level 1 Medium Gift - Level 2 High-end Gift - Level 3 What to do during the show?

22 Follow up on leads generated after the show Phone Calls s E-blasts Letters Post Cards Long term relationship campaign – cultivate trust

23 Example: Dig in NC campaign Compiled names from Bio Sent e-blast Sent box with shovel, pail, NC map including Personalized post card (PURL) Microsite Sign up Gain more info (downloads) Sent NC Beach towel to serious leads Doubled expected results!

24

25 Scott, We're glad you stopped by the North Carolina Pavilion at the 2011 BIO International Convention. We hope you are too. Congrats if you won one of the many prizes from some of our 91 sponsoring companies, including the Pinehurst Resort golf getaways. Even if you didn't, you can still dig North Carolina – you have that bucket and shovel we sent you. Let us complete your gift package by sending your complimentary beach towel. Simply visit your ScottCottrill15.digintonc.org to wrap things up. ScottCottrill15.digintonc.org We hope we've helped you understand why, from our beaches to our bioscience, the world is impressed with North Carolina's complete package. Visit: ScottCottrill15.digintonc.orgScottCottrill15.digintonc.org Regards, Bill Bullock William O. Bullock Vice President, Bioscience Industrial Development North Carolina Biotechnology Center 15 TW Alexander Drive PO Box Research Triangle Park, NC fax Click here to unsubscribe.here Summer essentials: A North Carolina beach, a towel and a bucketful of bioscience opportunities

26 Scott, Thanks for your recent interaction with us; we hope North Carolina has captured your attention. Dig further – especially now that you have the bucket and shovel we sent you. Let us complete your gift package by sending your complimentary beach towel. Simply visit your ScottCottrill15.digintonc.org to wrap things up. ScottCottrill15.digintonc.org We hope we’ve helped you understand why, from our beaches to our bioscience, the world is impressed with North Carolina’s complete package. Visit: ScottCottrill15.digintonc.orgScottCottrill15.digintonc.org Regards, Bill Bullock William O. Bullock Vice President, Bioscience Industrial Development North Carolina Biotechnology Center 15 TW Alexander Drive PO Box Research Triangle Park, NC fax Click here to unsubscribe.here

27

28

29

30

31 Scott, Thank you for taking the time to view your personalized website and learn more about North Carolina. North Carolina is consistently honored as the best business climate in the U.S. and many opportunities await you here. We welcome the chance to talk more about these opportunities and how best you can take advantage of them. Please contact me with any additional questions you may have about conducting business in North Carolina. Regards, Bill Bullock William O. Bullock Vice President, Bioscience Industrial Development North Carolina Biotechnology Center 15 TW Alexander Drive PO Box Research Triangle Park, NC fax Thank You

32

33

34 Example: On-going campaign…….. Eastern NC Bertie Peanut campaign Sent eblast Sent box with Bertie Peanuts including personalized post card (PURL) Microsite Sign up for 2 day excursion in NC Gain more info (downloads) Sent eblast – follow up

35

36

37 Scott, We hope you are enjoying your Bertie County Peanuts from Eastern North Carolina. Visit ScottCottrill.discoverncbiotech.org to register for your free trip to discover NC’s complete life-science package and all that this region has to offer. ScottCottrill.discoverncbiotech.org We know Symphonix Solutions will benefit from North Carolina's complete life-science package: Well-trained workforce of 59,000 Nearly 530 companies World-renowned, customizable training programs Top-ranked business climate North Carolina's assets are spread over several life science sectors. If you're involved in agriculture, for example, our Eastern region is unparalleled – rich, dark soils like none other. Sprouting throughout the region are smart scientists at East Carolina University, numerous research and pharmaceutical manufacturing companies, and a leading agricultural research station. Symphonix Solutions will thrive here in our supportive and low-cost biotech cluster. See for yourself what North Carolina has to offer -- and in the process, register for a free trip* to our renowned Outer Banks, historic Edenton, or charming Beaufort on the Crystal Coast.See for yourselffree trip Regards, Mark Mark A. Phillips Executive Director, Eastern Regional Office North Carolina Biotechnology Center Greenville Centre 2200 S. Charles Blvd. Suite 1400 Greenville, NC fax Click here to unsubscribehere *Package includes a 2 night stay at chosen location and a $200 gift card. Transportation not included. Discover North Carolina...Bertie Peanuts…Kitty Hawk, Sailing, Hunting & Fishing

38 Scott, We know Symphonix Solutions will benefit from North Carolina's complete life-science package: Well-trained workforce of 59,000 Nearly 530 companies World-renowned, customizable training programs Top-ranked business climate North Carolina's assets are spread over several life science sectors. If you're involved in agriculture, for example, our Eastern region is unparalleled – rich, dark soils like none other. Sprouting throughout the region are smart scientists at East Carolina University, numerous research and pharmaceutical manufacturing companies, and a leading agricultural research station. Symphonix Solutions will thrive here in our supportive and low-cost biotech cluster. Visit ScottCottrill18.discoverncbiotech.org to see for yourself what North Carolina has to offer -- and in the process, register for a free trip* to our renowned Outer Banks, historic Edenton, or charming Beaufort on the Crystal Coast. ScottCottrill18.discoverncbiotech.orgfree trip Bill Bullock William O. Bullock Vice President, Bioscience Industrial Development North Carolina Biotechnology Center 15 TW Alexander Drive PO Box Research Triangle Park, NC direct fax Click here to unsubscribehere *Package includes a 2 night stay at chosen location and a $200 gift card. Transportation not included. Discover North Carolina…not just biotech…Kitty Hawk, Sailing, Hunting & Fishing

39 Plan Ahead Utilize Technology Roll your shirt sleeves up Create Brand awareness!!

40 Let’s go be successful !!

41


Download ppt "Let’s get ready for BIO 2012!!. Scott Cottrill Laura Nichols Linda Lopez 127 W. Worthington Ave, Su 230 Charlotte, NC 28203 704-372-7888 w"

Similar presentations


Ads by Google