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Analyze the product’s visual properties using Visual Analysis Visual design principles and Visual design elements constitute an aesthetic vocabulary that.

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Presentation on theme: "Analyze the product’s visual properties using Visual Analysis Visual design principles and Visual design elements constitute an aesthetic vocabulary that."— Presentation transcript:

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2 Analyze the product’s visual properties using Visual Analysis Visual design principles and Visual design elements constitute an aesthetic vocabulary that is used to describe an object.

3 POINTLINESHAPESIZESPACECOLORTEXTUREVALUE BALANCECONTRASTEMPHASISPROPORTIONPATTERNGRADIENT VISUAL ELEMENTS VISUAL PRINCIPLES

4 Eight integral components used in the creation of a design: The elements are like baking/cooking ingredients that can be mixed together in a recipe. POINTLINESHAPESIZESPACECOLORTEXTUREVALUE

5 Most basic element of design Has position but no dimension Can be described by coordinates on a plane Used to indicate a location Image courtesy Autodesk, Inc. In this example, points are used to represent the joints between bones of a posable 3D character. This joint representation is part of an animation rig that an animator uses to manipulate and animate the much more complicated character model.

6 Has only a length dimension Can be used to Define a boundary Indicate volume Create textures and patterns Suggest movement Create perspective and depth Imply emotion Image courtesy Autodesk, Inc. Microsoft Office clipart

7 HORIZONTAL LINES- Represent calm, peace and relaxation. VERTICAL LINES Represents dignity, formality, stability and strength. DIAGONAL LINES- Represent action, activity, excitement and movement. CURVED LINES- Represents freedom, the appearance of the natural, softness and creates a soothing feeling or mood.

8 Described by a number of qualities Hue: base color (e.g., red) Value: lightness or darkness Saturation: purity or intensity relative to gray

9 Color affects how humans feel and respond to the product. Temperatures Warm Colors Reds, oranges, yellows Cool Colors Blues, purples, greens Landscape designers use color to add variety and interest to their designs. Toy designers use color to add variety and interest to their designs.

10 Color has an immediate and profound effect on a design Microsoft Office clipart Many colors can have a cultural, historical, or popular connotation. Green, for example, is associated with plants and nature and often implies environmental and ecological awareness. Designers can use these color associations to their advantage and use colors to provoke desired thoughts and emotions.

11 Relative lightness or darkness of a color, object, or shape Microsoft Office clipart Color Gradient

12 Allows us to perceive shapes and the illusion of 3D objects on a 2D surface Image courtesy Autodesk, Inc. Shading provides the gradations of value that produce a 3D effect on a 2D flat piece of paper.

13 A 2D area enclosed by lines or curves Types Geometric: square, circle, triangle Mechanical: simple shapes made of straight and curved lines Organic: natural or simulating nature Image courtesy Autodesk, Inc. Microsoft clipart Geometric Image courtesy Autodesk, Inc. Mechanical Organic

14 Examples Squares Circles Ellipses Ovals Rectangles Triangles The shape, outline, or configuration of anything. Note how the same function is served but the form and shapes are different Organic shapes are frequently used in consumer products. The most efficient shapes for performing specific tasks can often be found in nature.

15 A 3D volume or solid Often implied on a 2D surface by careful use of value Image courtesy Autodesk, Inc.

16 es/213666/nissan_mixim.html 2007 Form follows function

17 Areas between and around parts of an image or the implied depth in that image Types Positive Negative Image courtesy Autodesk, Inc. ©iStockphoto.com

18 Space in your design can enlarge or reduce the visual space and affect perception of the product. Open, uncluttered spaces Cramped, busy Unused vs. good use of space

19 Types Smooth surface Reflects more light and, therefore, is a more intense color. Rough surface Absorbs more light and, therefore, appears darker. The surface look or feel of something.

20 There are five principles that encompass an interesting design. The principles of design are like how you combine and utilize baking ingredients. Do you blend, whip or fold, do you fry, bake or broil, slow roast or microwave? How much flour, salt, spice or baking powder do you use?

21 Many principles add to an interesting design Balance Emphasis Contrast Rhythm Proportion Unity Economy

22 Visual and physical balance The distribution of elements within a design Types Symmetrical (formal) Asymmetrical (informal) Radial

23 The elements within the design are identical in visual weight in relation to a centerline or axis The Taj Mahal Mausoleum Agra, Uttar Pradesh, India ©iStockphoto.com Microsoft clipart ©iStockphoto.com Microsoft Office clipart

24 The elements within the design are not identical but are arranged to provide a balanced visual weight Image courtesy Autodesk, Inc. Microsoft Office clipart

25 Distribution of components in a circular pattern around a center point Microsoft clipart Microsoft Office clipart Dresden Frauenkirche Dresden, Germay

26 Used to draw attention to one area Focal Point – feature in a design that attracts the eye Can be achieved through –Size –Placement –Shape –Contrast –Use of lines Wikipedia.org Microsoft Office clipart What is the focal point in each composition?

27 Microsoft clipart ©iStockphoto.com What is the focal point of this device? How is emphasis achieved? What is the purpose of the emphasis?

28 The degree of relative difference between elements Microsoft Office clipart ©iStockphoto.com Image courtesy Autodesk, Inc. This shows contrast between natural and man-made objects as well as contrast in texture and color 

29 Can be used to emphasize an element of a design Image courtesy Autodesk, Inc. In the line drawings, the designer provides emphasis with fills of color on an otherwise neutral composition.

30 Repeated use of line, shape, color, texture or pattern A harmonious pattern or sequence Types –Regular –Random –Gradated –Graduated Microsoft Office clipart

31 An element is repeated at the same repetition/interval Microsoft Office clipart

32 The repetition of the element is random or situated at irregular intervals

33 Left: Stack of rocks used as focal point in landscaping Microsoft Office clipart Right: The Chinese Tower English Gardens Munich, Germany Microsoft Office clipart The repeated element is identical with the exception of one detail increasing or decreasing gradually with each repetition

34 Microsoft Office clipart The repeated element becomes closer or further apart

35 Comparative relationship between elements in a design with respect to size Scale – The proportion or size of an element in relation to the other elements Microsoft Office clipart Learn about the Golden Ratio in design work.Golden Ratio

36 The consistent use of design elements ©iStockphoto.com Microsoft Office clipart

37 Use of the bare minimum of elements Can be achieved by removing extraneous elements In simplicity there is beauty Less is more If you can remove an element within a design, and the design still accomplishes the goals within the constraints, you have practiced economy of design. Graphic signs provide good examples of economy because they often simplify a complex idea with only essential details. Simplicity in Design: iMac Vs. PC

38 1.Take 3 pictures of your product (T, FR, RS) 2.Put them into 1 Powerpoint slide. 3.Save slide in your team SHARE folder 4.Label the pictures/views 5.Apply design elements and principles analysis to your product. 6.On the next slide is an example of how to fill in the Visual Analysis matrix handed out in class. 7.At left is a an example of how the concepts are applied in a more narrative format.

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