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Design principles. Design principles are ways of arranging or organising design elements.

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Presentation on theme: "Design principles. Design principles are ways of arranging or organising design elements."— Presentation transcript:

1 Design principles

2 Design principles are ways of arranging or organising design elements.

3 Design principles Focus Space Unity Rhythm Balance

4 Focus

5 About focus Design principles - Focus Focus is used to centre attention. Focus can be created by contrasting elements so that they attract attention.

6 Design principles - Focus The large light coloured face stands out from the darker background.

7 Design principles - Focus A bright colour stands out against dull colours, just as a loud sound can stand out against a quiet sound.

8 Design principles - Focus Contrast and placement are effective ways to create focus.

9 Design principles - Focus Dark tones stand out over light tones. Heavy lines stand out more than thin lines. Bold patterns stand out more than fine patterns.

10 Design principles - Focus Size and placement of text and images should relate the importance of information. Strong colour stands out more than soft colour.

11 Design principles - Focus Size and placement of text and images should relate the importance of information. Lines and visual rhythms can move attention towards a focal point.

12 Design principles - Focus Some designs have a single focal point. In these designs, the components are arranged to focus attention towards this point.

13 Design principles - Focus Other designs have multiple focal points for emphasis.

14 Design principles - Focus Some designs do not have a clear focal point. Repeated elements are used to keep the eye moving

15 Design principles - Focus Identifying focal points Primary focus Secondary focus

16 Design principles - Focus Primary focus Secondary focus

17 Design principles - Focus Primary focus Secondary focus

18 Design principles - Focus Primary focus Secondary focus

19 Space

20 About space Design principles - Space Space is the area in and around something. Designing involves arranging design elements in space.

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37 Design principles - Space Three-dimensional designs have: form length width height and occupy space.

38 Design principles - Space Space can be interior or exterior to an object, for example, a piece of furniture or a garment.

39 Design principles - Space There is often a close relationship between a three-dimensional design and it’s surrounding space.

40 Design principles - Space Two-dimensional designs are flat. They are developed on a two-dimensional surface such as a page, billboard, fabric or digital screen.

41 Design principles - Space Design elements can be used in two-dimensional designs to create an illusion of three-dimensional space or depth.

42 Design principles - Space Linear perspective is a mathematical method of creating an illusion of three-dimensional space on a flat surface.

43 Design principles - Space The relative sizes of objects in space are worked out using a system involving lines receding to a vanishing point.

44 Design principles - Space On a flat surface, a larger shape or form will appear closer than a smaller one.

45 Design principles - Space Bright warm colours tend to advance in space and appear closer than dull, cool colours which tend to recede.

46 Unity

47 About unity Design principles - Unity Unity is achieved when all of the different elements in a design work together to create a unified whole.

48 Design principles - Unity Using harmonious or closely related elements in a design can contribute to unity. For example, using only flowing, curving lines, shapes and forms.

49 Design principles - Unity Repeating the same elements throughout a design can help create unity.

50 Design principles - Unity Overlapping design elements can contribute to unity by creating a relationship between separate elements.

51 Design principles - Unity Linking elements can contribute to unity.

52 Rhythm

53 About rhythm Design principles - Rhythm Rhythm is a feeling of structured movement created by the repetition of elements.

54 Design principles - Rhythm Rhythm can be used to create a sense of movement in, through or around a design.

55 Design principles - Rhythm Rhythm is created by the repetition of elements. Repeated elements and the spaces between them make patterns that we experience as rhythm.

56 Design principles - Rhythm Repetition of elements and spaces create regular steady rhythms that have a feeling of order.

57 Design principles - Rhythm Abstract placement of elements and spaces create irregular rhythms that have a sense of imbalance, tensions and expectation.

58 Balance

59 About balance Design principles - Balance Balance is achieved when things are in equilibrium. This is commonly achieved through an equal weighting or distribution of elements within a whole.

60 Design principles - Balance Balance is important because it can create a feeling of stability. Balance is achieved by selecting and arranging text and images to control the distribution of ‘weight’.

61 Design principles - Balance Balance can be achieved by placing an object within a space. The focus here is the placement of the dozer. The text is used to balance the image.

62 Design principles - Balance Symmetry is created by dividing a space and the elements within it equally. Symmetry can create order, formality, calmness and stillness.

63 Design principles - Balance These designs have asymmetrical balance. When they are divided down the middle, there are different selections and arrangements of elements in each part. Asymmetry can look informal, natural and energetic.

64 Design principles - Balance Placement Higher smaller square has more energy Orientation Smaller square rotated off axis equalizes energy Value Darker value gives smaller square greater weight Colour Colour energizes smaller square

65 Design principles - Balance Defying gravity creates greater energy. Resting is more stable.


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