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Poster Design and Creation Tips January 2015 GIS Center Tufts University.

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Presentation on theme: "Poster Design and Creation Tips January 2015 GIS Center Tufts University."— Presentation transcript:

1 Poster Design and Creation Tips January 2015 GIS Center Tufts University

2  A Locator Map (Introduction)  Each map should have: ◦ Title – Insert using publisher, not arcmap ◦ Legend  Sized appropriately and organized with proper headings and layers ◦ Scale Bar  Consistent size, scale and location.  Appropriate Units ◦ North arrow  Consistent placement and size between maps  Labels might be useful on maps but aren’t required  Additional Graphics ◦ Photographs, graphs, tables, charts, diagrams, etc.  Identify and Label all Figures and Maps on poster and in text!!

3  Poster’s can be printed in the GIS lab in Tisch Library when an assistant is there.  Posters should be sized at 30x40 inches  Landscape or Portrait orientation is fine  You will mount your project on poster board provided in the GIS lab  Leave the poster on the pile for our class in the GIS lab.

4 Posters serve as an advertisement of your hard work!

5 Layout Visual Hierarchy Alignment – Use of columns Grouping -To box or not to Box? Contrast – Use of white space Typography Emphasis Font Type/Style Column Width Justification/ Left Alignment Bullets Size Color Color Wheel Complimentary/contrasting Colors Images/Figures Resolution

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7 Readability improves: Comprehension Retention Reading speed Reading persistence

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9 READ THIS FIRST and then read this. THAT’S VISUAL HIERARCHY.

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11 Examples from Robin Williams’ Design Workshop

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19 A quick design workshop

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21 Corporate Logos Redesign

22 Times New Roman Arial T T Arial / Helvetica Sans SerifSerif

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25 San serif Arial headers, serif Times New Roman body text

26 Comic Sans… Story of Comic Sans: (Now Chalkboard on Apple OS)

27 The bold, the underlined and the italicized

28 The “alphabet-and-a-half ” line length rule: the ideal line length at 39 characters regardless of type size.

29 Left Align (GOOD!)Justified (BAD!)

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31 Font size a a

32 Example Text Sizes on Trunk

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34 A few words about COLORCOLOR Use 3-4 colors, but no more! Dark type on light color backgrounds This attracts attention, but tires the eyes!

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37 Blue on Red appears blurry to the human eye Yellow on white is hard to read Red on blue also appears blurry to the human eye

38  Colleagues  Students  Scientists  Government officials  Community groups  General public Know your Audience!

39 Be in charge of your design decisions: Color Palette – Pick a color scheme and keep it consistent for poster and maps! Fonts – Pick 2 main fonts– 1 for maps and poster headings (sans-serif), 1 for poster text (serif) Size- Poster text is important, but don’t forget about map text as well (labels and legends, and scale bars!) Format- Identify most important elements (title, headings, maps, tables, graphs) & place them on poster first. Then add text and secondary information.

40 Simply your Poster with Maps, Graphs and Headings

41 Images and Graphs say much more than words!

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43  Think about what information is important for your readers to understand for the project  Overview map- Important data or locations ◦ Basic information that might give the reader background info or context.  Factor Maps- Important to show what went into your model (not necessarily intermediary steps) ◦ Ex: Suitability Analysis: Distance from Roads  Might be better to show the actual Euc Distance with distance values rather than the reclassify layer that doesn’t have values but just numbers.  Final Map- Some may have a “final” map, others might not (that’s okay).

44 ◦ Determine the shape you want your maps to be on the poster  Square, rectangle ◦ Set up the page so that the maps are exported bigger than what they will be on your poster.  20x20 usually works (if it’s a square). Adjust for rectangle. ◦ Export maps with just legend, north arrow, and scale bar. ◦ Use Publisher to put in titles and other explanatory text ◦ Export maps as a JPEG, GIF or Tiff at 300 DPI.

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46  Resolution: 300 dpi  Caution: Web images are 72 dpi SnagIt - software increases image resolution  Format:JPG (photos) TIFF (yields large files) GIF (solid colors, text)

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48  Why should anyone care?  What am I adding to current knowledge?  Are my visuals effective and understandable?  Have I conveyed the findings clearly?  Are my recommendations valid?

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50  Print out a letter size draft. ◦ Can you read the type? ◦ Are the colors what you really want? ◦ Does it look too busy? ◦ Do the main points pop out?

51 ? MS PowerPoint Adobe InDesign MS Publisher

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53 12 columns

54 3 main columns: 4 / 4 / 4

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60 Special Thanks to Dr. Barbara Parmenter and Melanie St. James for various slide graphics and information regarding design concepts


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