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Poster Design and Creation Tips January 2015 GIS Center Tufts University.

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Presentation on theme: "Poster Design and Creation Tips January 2015 GIS Center Tufts University."— Presentation transcript:

1 Poster Design and Creation Tips January 2015 GIS Center Tufts University

2  A Locator Map (Introduction)  Each map should have: ◦ Title – Insert using publisher, not arcmap ◦ Legend  Sized appropriately and organized with proper headings and layers ◦ Scale Bar  Consistent size, scale and location.  Appropriate Units ◦ North arrow  Consistent placement and size between maps  Labels might be useful on maps but aren’t required  Additional Graphics ◦ Photographs, graphs, tables, charts, diagrams, etc.  Identify and Label all Figures and Maps on poster and in text!!

3  Poster’s can be printed in the GIS lab in Tisch Library when an assistant is there.  Posters should be sized at 30x40 inches  Landscape or Portrait orientation is fine  You will mount your project on poster board provided in the GIS lab  Leave the poster on the pile for our class in the GIS lab.

4 Posters serve as an advertisement of your hard work!

5 Layout Visual Hierarchy Alignment – Use of columns Grouping -To box or not to Box? Contrast – Use of white space Typography Emphasis Font Type/Style Column Width Justification/ Left Alignment Bullets Size Color Color Wheel Complimentary/contrasting Colors Images/Figures Resolution


7 Readability improves: Comprehension Retention Reading speed Reading persistence




11 Examples from Robin Williams’ Design Workshop








19 A quick design workshop


21 Corporate Logos Redesign

22 Times New Roman Arial T T Arial / Helvetica Sans SerifSerif



25 San serif Arial headers, serif Times New Roman body text

26 Comic Sans… Story of Comic Sans: (Now Chalkboard on Apple OS)

27 The bold, the underlined and the italicized

28 The “alphabet-and-a-half ” line length rule: the ideal line length at 39 characters regardless of type size.

29 Left Align (GOOD!)Justified (BAD!)


31 Font size a a

32 Example Text Sizes on Trunk


34 A few words about COLORCOLOR Use 3-4 colors, but no more! Dark type on light color backgrounds This attracts attention, but tires the eyes!



37 Blue on Red appears blurry to the human eye Yellow on white is hard to read Red on blue also appears blurry to the human eye

38  Colleagues  Students  Scientists  Government officials  Community groups  General public Know your Audience!

39 Be in charge of your design decisions: Color Palette – Pick a color scheme and keep it consistent for poster and maps! Fonts – Pick 2 main fonts– 1 for maps and poster headings (sans-serif), 1 for poster text (serif) Size- Poster text is important, but don’t forget about map text as well (labels and legends, and scale bars!) Format- Identify most important elements (title, headings, maps, tables, graphs) & place them on poster first. Then add text and secondary information.

40 Simply your Poster with Maps, Graphs and Headings

41 Images and Graphs say much more than words!


43  Think about what information is important for your readers to understand for the project  Overview map- Important data or locations ◦ Basic information that might give the reader background info or context.  Factor Maps- Important to show what went into your model (not necessarily intermediary steps) ◦ Ex: Suitability Analysis: Distance from Roads  Might be better to show the actual Euc Distance with distance values rather than the reclassify layer that doesn’t have values but just numbers.  Final Map- Some may have a “final” map, others might not (that’s okay).

44 ◦ Determine the shape you want your maps to be on the poster  Square, rectangle ◦ Set up the page so that the maps are exported bigger than what they will be on your poster.  20x20 usually works (if it’s a square). Adjust for rectangle. ◦ Export maps with just legend, north arrow, and scale bar. ◦ Use Publisher to put in titles and other explanatory text ◦ Export maps as a JPEG, GIF or Tiff at 300 DPI.


46  Resolution: 300 dpi  Caution: Web images are 72 dpi SnagIt - software increases image resolution  Format:JPG (photos) TIFF (yields large files) GIF (solid colors, text)


48  Why should anyone care?  What am I adding to current knowledge?  Are my visuals effective and understandable?  Have I conveyed the findings clearly?  Are my recommendations valid?


50  Print out a letter size draft. ◦ Can you read the type? ◦ Are the colors what you really want? ◦ Does it look too busy? ◦ Do the main points pop out?

51 ? MS PowerPoint Adobe InDesign MS Publisher


53 12 columns

54 3 main columns: 4 / 4 / 4






60 Special Thanks to Dr. Barbara Parmenter and Melanie St. James for various slide graphics and information regarding design concepts

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