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04 IAT 102 Graphic Design 1. Connotation and denotation What does your design mean? 2.

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Presentation on theme: "04 IAT 102 Graphic Design 1. Connotation and denotation What does your design mean? 2."— Presentation transcript:

1 04 IAT 102 Graphic Design 1

2 Connotation and denotation What does your design mean? 2

3 3 A literal description or meaning of an element denotation

4 4 Denotation: What is this a picture of?

5 Individual or cultural meanings of something emotional associations 5 connotation

6 Connotation How does this image make you feel? 6

7 7

8 8 Clicker Question: A.Something cheap and fast to eat. B.Evil corporation making the world fat and unhealthy C.Somewhere to take kids to eat. D.Not bad, healthy options. E.Late night and drunk.

9 9 In one simple graphic, the Apple logo manages to personify lust for knowledge, temptation, and rebellion.

10 A Land of Freedom 10

11 Comic Sans 11 Denotation: What typeface is this?

12 Comic Sans 12 Connotation: What impression does it give you?

13 13 Clicker Question: Where would you use it? A.Hospital Patteville emergency medical. B.Help speech bubbles in programs like Microsoft. C.Surrey police, if you have a serious crime to report. D.Keep out, danger of immediate death. E.Church newsletter. Comic Sans *hint comic sans has been used in all these situations but one it was designed for.

14 14 Cleveland Cavaliers owner Dan Gilbert was criticized for using Comic Sans in a public letter regarding LeBron James's decision to leave the team.

15 Dance! 15

16 16

17 Very specific culture (games, movies) 17

18 18

19 why care Because your audience will be interpreting your design. Their understandings, emotions and views are important. 19

20 20 Weddings  purity

21 Cleanliness, hygiene 21

22 22 Associated with death, funerals in some cultures

23 Charlie and the chocolate factory white settings  sinister 23

24 24 “that is the nike swosh” CONNOTATION OR DENTOATION? Is this statement: A: Connotation B: Denotation

25 25 Answer: B denotation

26 26 “that swosh makes me think of motion.” CONNOTATION?

27 Logo Critique 27

28 28

29 –follow solid basic design principle –be functional –represent the company –be unique We will go over each of these principles in depth 29

30 Design principles: The fundamentals include, but are not limited to space, color, form, consistency, and clarity. 30

31 Clicker question: What colour scheme is this? A.Monochromatic B.Analogous C.Split complimentary D.Triadic E.complimentary 31

32 Clicker question: What colour scheme is this? A.Monochromatic B.Analogous C.Split complimentary D.Triadic E.complimentary 32

33 A few things that are important when talking about functionality are the simplicity, scalability, color, and depth. 33

34 34

35 A logo needs to represent the company it serves. This means that the style must be easily identified with the industry/product/service and must give a clear picture of what is being marketed. 35

36 It must be unique 36

37 For next week 37

38 1 introducing you and your concept 38

39 39

40

41 1 slide showing process 41

42 Process: Logo Structure Week 1: First Design

43 43

44 Week4

45 1 slide showing final logo 45

46 46

47 47

48 48

49 1 slide showing business card 49

50

51

52 B USINESS C ARD Front Back

53 1 slide letter head 53

54 54

55 55

56 A couple of slides showing applications 56

57 57

58 58

59 59

60 And don’t forget about your slide template design. 60


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