Presentation on theme: "Fairmont Raffles Swissôtel Hotels & Resorts Overview May 12, 2010"— Presentation transcript:
1Fairmont Raffles Swissôtel Hotels & Resorts Overview May 12, 2010
2Fairmont Hotels & Resorts Overview Three brand dimensions of Fairmont:Engaging ServiceAuthentically LocalUnrivalled PresenceCurrently offering 64 hotels & resorts in 14 countries. Chain code = FAThe Fairmont Chateau Lake LouiseThe Fairmont Kea Lani
3“A hotel within a hotel” What Is Fairmont Gold?Our exclusive lifestyle hotel experience, designed to fulfill the needs of the discerning business executive and leisure traveler.“A hotel within a hotel”Fairmont Southampton
4Fairmont Gold Amenities Private check-in on Fairmont Gold floorDeluxe continental breakfastNon-alcoholic beverages available through-out the dayAfternoon hors d’oeuvresPrivate lounge with honor bar and computer work stationsUpgraded room product and amenity offeringsHigh-speed Internet access in rooms and wireless in the loungeTwice-daily housekeepingPersonalized wake up calls with coffee/tea/juice
5Benefits include:Complimentary membership and enrolment atPrivate Reception Desk offering express check-in and check outExclusive member services, including dedicated toll-free reservation line and online personal profileComplimentary in-room high speed Internet accessExclusive savings: Willow Stream Spas, Fairmont Store, Fairmont Music StoreFairmont Fit (in-room delivery of adidas shoes and apparel, yoga mat, stretch bands and use of MP3 player)
6Fairmont President’s Club Member Tiers/Qualification *Based per calendar yearPremier Level Benefits include:Premier Level: 5 stays or 10 nights*1 Complimentary room upgrade1 Complimentary Suite UpgradeUS$50 Dining certificateComplimentary third night on a three night stayPriority Wait-list statusTwo-for-one rounds of golf at select Fairmont golf resortsPlatinum Level Benefits include:Platinum Level: 10 stays or 30 nights*2 Complimentary Room Upgrades2 Complimentary Suite UpgradesUS$100 Dining Certificate1 Complimentary Night CertificateGuaranteed room access (with 72- hour notice; city-center hotels only)Personalized welcome amenityTwo-for-one rounds of golf at select Fairmont golf resorts
7All Willow Stream Spas are sanctuaries inside Fairmont Hotels, in some of the most beautiful places in the world. Each reflects its surroundings - the desert, the mountains, the sea, or the cityscape.Banff, AlbertaVictoria, British ColumbiaScottsdale, ArizonaMiami, FloridaAcapulco, MexicoRiviera Maya, MexicoDubai, UAESouthampton, BermudaMontreux, SwitzerlandSingaporeMonte Carlo, Monaco
8Fairmont - Environmental Initiatives Installation of water-efficient guest fixtures has helped Fairmont decrease water use by an average of 31%.Fairmont-managed golf courses have been benchmarked against the company’s Greening our Greens project. This initiative minimizes pesticide use, protects water and enhances habitat, encouraging wild inhabitants, such as elk, to roam freely.
9New Developments – Fairmont Hotels & Resorts 2009The Fairmont Nile City, CairoFairmont Zimbali Resort, South AfricaThe Fairmont Bab Al Bahr, Abu DhabiFairmont Yangcheng Lake, Kunshan, China2010Fairmont Pittsburgh, USAThe Savoy, Managed by FairmontHotels & Resorts, LondonMakkah Clock Royal Tower, A Fairmont Hotel,Makkah, Saudi ArabiaFairmont Peace Hotel, Shanghai, China Fairmont Manila, PhilippinesFairmont Hyderabad, IndiaFairmont Jaipur, IndiaFairmont Pacific Rim, Vancouver, CanadaFairmont Pittsburgh (2010)
10New Developments - Fairmont Hotels & Resorts (continued) 2011Fairmont Palm Jumeirah, Dubai, UAEFairmont Grand Hotel Kyiv, UkraineFairmont The Wave, Muscat, OmanFairmont Marina City, Abu Dhabi, UAEFairmont Kingdom of Sheba, Palm Jumeirah, DubaiFairmont Haitang Bay Resort, Sanya, ChinaThe Fairmont Marrakech, MoroccoFairmont Mina Al Fajer, United Arab Emirates2012The Fairmont Corfu Resort & Spa, GreeceFairmont Avanterra, Palm DesertFairmont Seaside Resort, Monterey Bay, CaliforniaFairmont Roco Ki, Dominican RepublicFairmont Vail, ColoradoMakkah Clock Royal Tower,A Fairmont Hotel, Kingdom of Saudi Arabia
11Raffles Hotels & Resorts Overview Raffles Brand Promise & DimensionsResidential - sophisticated, exclusive, intimate, detailedHeartfelt - intuitive, adaptable and unobtrusive service “like a gentle breeze”Enchanting - sensory journeys, captivating discoveries and enriching inspirationsArrive as Residents, Leave as Friends, Return as FamilyCurrently offering 6 hotels in 6 countries. Chain code = YRRaffles Beijing HotelRaffles Dubai
12Raffles Hotels & Resorts – Key Differentiators Spacious rooms and suites with large working areasUnique locales in the hotel for intimate occasions or special eventsThe Library/ Business Centre for all business needs in a residential environmentSignature Raffles Butler Service24-hour Business ConciergeWireless internet accessConsistently rated as one of the best in the world by Conde Nast Traveler (US), Travel & Leisure, Elite Traveler and Robb Report.Located in exotic locales and vibrant cities – such as Beverly Hills, Dubai, Beijing, Singapore, Siem Reap and Canouan.
13Raffles Spa embraces the philosophy of living well, providing private sanctuaries thatopen doors to enriching discoveries for therenewal of the body, mind and soul, completewith unobtrusive and heartfelt service.Enjoys international recognition from:Robb ReportSpa AsiaWorld Travel AwardsLeading Hotels Of The WorldBridesElite Traveler
14Enchanting Weddings – Signature Features: Raffles Romance celebrates love. Providing sophisticated and intimate settings for every romantic occasion, from perfect proposals to dream weddings, from unforgettable honeymoons to cherished anniversary celebrations.Enchanting Weddings – Signature Features:Orchestrated by Raffles Romance SpecialistMagical touches in wedding suiteSpecial arrangements to use the hotels’ private jet, speedboat or Bentley/Land RoverFragrance profiling with personalised scent for the couple, presented in partnership with EscentialsDesigner wedding cards in 8 different themes to select fromOnline photo galleryA complimentary night stay at any Raffles hotels and resorts worldwide for their honeymoon
15Future Additions - Raffles Hotels & Resorts Raffles Makkah Palace, Saudi Arabia (2010)Le Royal Monceau, Raffles Paris (2010)Raffles Praslin, Seychelles (2011)Raffles Moscow, Russia (2011)Raffles Jimbaran, Bali (2011)Raffles Makati, Philippines (2011)Raffles Taghazout, Morocco (2011)Raffles Kuala Lumpur, Malaysia (2011)Raffles Da Nang, Vietnam (2011)Raffles Marrakech, Morocco (2011)Raffles Cabo San Cristobal, Mexico (2011)Raffles Sanya, Qingshui Bay (2011)Raffles Konottaa, Maldives (2011)Raffles Olympia, Greece (2012)Raffles Jakarta, Indonesia (2012)Le Royal Monceau, Raffles Paris
16Swissôtel Hotels & Resorts Overview The Swissôtel brand is distinctive due to unique attributes entrenched in the company’s Swiss heritageExcellent QualityGenuine HospitalityIntuitive ReliabilityCurrently offering 28 hotels in 16 countries. Chain code = SL“A Passion for Perfection”Swissôtel SydneySwissôtel MoscowSwissôtel Merchant Court, Singapore
17Member Tiers/Qualification • Classic Membership: No stay requirement; entry is complimentary; valid for 12 months• Classic Membership for Life: Guest must have at least 3 stays or 8 nights in first year• Elite Membership: By invitation only; through 10 stays or 20 nights, within a 12-month periodBenefits include:Pre-registration and dedicated check-in counterPriority wait-list statusComplimentary newspaperComplimentary welcome amenity20% Discount on treatments at select spa & sport facilitiesComplimentary access to spa & sport facilities
19Swissôtel – Environmental Initiatives Swissôtel uses energy-saving bulbs, dual flush systems for toilets and motion sensors to optimize lighting usage in public toilets and officesEach Swissôtel property takes part in the company’s “Go Green” program. The program ensures energy and water consumption, waste separation as well as the purchase of environmentally-friendly products
20New Developments - Swissôtel Hotels & Resorts Swissôtel Kolkata, West Bengal (2010)Swissôtel Makkah, Abraj Al Baitcomplex (2010)Swissôtel Dresden, Germany (2011)
21Welcome to Famous Agents! Famous Agents is Fairmont Raffles Hotels International’s travel agent education and rewards program. It encompasses Fairmont Hotels & Resorts, Raffles Hotels & Resorts and Swissotel Hotels & Resorts.To enroll, travel agents visit review three lesson modules – one for each Fairmont, Raffles and Swissotel – and answer ten multiple choice questions for each module. They must answer a minimum of seven correct answers for each module to proceed to the application form and complete their enrollment. From beginning to end, the enrollment process will take approximately 30 minutes.Upon completion of the online enrollment process, members immediately receive a membership number, which they use to track their client reservations and earn Famous Agents points. They also receive a membership kit in the mail approximately 4-6 weeks later.
22Member Benefits Education & Information Informative lesson modules enable travel agents to enhance their knowledge of Fairmont, Raffles and Swissotel.Members receive bi-monthly e-newsletters featuring information on new hotels, programs and servicesMember RateMembers have exclusive access to reduced travel agent rates for their own personal travel. And, as our preferred guests, they also receive a welcome gift and a guided hotel tour.
23Member Benefits ( continued ) RewardsMembers earn one point per client room night, for reservations in all room categories, and for wholesale bookings.Members earn bonus points, based on the USD value of their clients’ total room revenue per stay, as follows:$3000USD to $4999USD = Double Points$5000USD to $9999USD = Triple Points$10,000USD and higher = Quadruple PointsMembers redeem their points for a variety of personal rewards, including complimentary room nights and gift cards.
24Tracking Client Reservations Members include their Famous Agents number with their client reservations, at the time of reservation.Their points are automatically added to their Famous Agents account after their clients check out.Reservations booked through the GDS: Travel agents must enter FA + the six-digit Famous Agents number in the Special Instructions (SI) field. Ex: FA123456Reservations booked online: Travel agents must enter FA + the six-digit Famous Agents number in the Famous Agents field. Ex: FA123456
25Tracking Client Reservations ( continued ) Reservations booked through the Global Reservation Center: Travel agents must quote the six-digit Famous Agents number to the reservation sales agent.Wholesale Bookings: Travel agents must manually record their client reservations in the Famous Agents booking tracker.
26ResPlus is an exclusive points program that rewards Executive and Administrative Assistants, or anyone booking primarily individual travel for their colleagues.Members can earns points for qualifying stays made at any Fairmont, Raffles or Swissôtel property. Qualifying stays are those booked at Business Travel rates, Transient Rates (excluding IMM) and Wholesale FIT rates.Enrollment into ResPlus is by invitation only - there is no public website promoting the program. Travel Agents should direct any referrals to Program will follow up with the prospect directly.Program works like any other frequent booker program. Member quotes their ResPlus number at time of booking. ResPlus member earns points if it is a qualifying stay.
27Travel Agent would enter the ResPlus number into the SI field (same place that they enter their Famous Agents number).Both the Travel Agent and Key Travel booker can earn points on the same booking.Promoting ResPlus to your Key Travel bookers will allow you to further strengthen the relationship that you enjoy with your clients as you are introducing them to a new rewards program that they can benefit from.
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