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Richard Sakoda Advertising Executive KSAA Inc. The Future of Advertising on the Internet.

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Presentation on theme: "Richard Sakoda Advertising Executive KSAA Inc. The Future of Advertising on the Internet."— Presentation transcript:

1 Richard Sakoda Advertising Executive KSAA Inc. The Future of Advertising on the Internet

2 Overview of KSAA The KSAA mission is simple: Apply our exclusive IP in exact- location advertising to increase monetization of satellite map advertising. KSAA’s prototype enables advertisers to overlay advertising iconography on satellite or aerial imagery without obstructing critical features of the imagery such as entrances, buildings, or other topographical elements. This innovation enables the display of advertising in new contextual and passive ways, leading to increased monetization and a new revenue stream. 2

3 The Team Robert S Kinann, CEO/Founder – Experienced entrepreneur – Over 18 years marketing experience Troy Parkins, COO – 12-year veteran of AOL – CEO of 606 Enterprises Inc. Kerry Pearce-Parkins, CMO – Former Vice President, Social Network Products, AOL – Vice President of Product & Marketing, Mixx.com

4 October 2004: Google Acquires Keyhole to power Google Earth. 4 KSAA and Internet Satellite Mapping

5 October 2004: Google Acquires Keyhole to power Google Earth. April 2005: Google adds satellite images to maps. 5 KSAA and Internet Satellite Mapping

6 After initially discarding the idea of opening a bricks-and-mortar business painting logos on rooftops, Robert quickly moved to the concept of digitally imposing advertising locations on the satellite images themselves, allowing the features of the map (like driving directions) to still maintain its usefulness. October 2004: Google Acquires Keyhole to power Google Earth. April 2005: Google adds satellite images to maps. October 2005: KSAA founder Robert Kinann applies for a US patent, recognizing the potential of satellite images applied to internet mapping tools. 6 KSAA and Internet Satellite Mapping

7 October 2004: Google Acquires Keyhole to power Google Earth. April 2005: Google adds satellite images to maps. October 2005: KSAA founder Robert Kinann applies for a US patent, recognizing the potential of satellite images applied to internet mapping tools. November 2007: Google allows users to move markers indicating business locations to the exact location, instead of merely an address. 7 From the Google Maps Blog: “The last time I threw a party, …if [the party guests] they'd just searched Maps on their own for my address, and had gone to the marker location, they would have been partying in the middle of the street!” Now for your next party (or any other occasion), you can move the marker for your address to show the exact entrance of your house. From the Google Maps Blog: “The last time I threw a party, …if [the party guests] they'd just searched Maps on their own for my address, and had gone to the marker location, they would have been partying in the middle of the street!” Now for your next party (or any other occasion), you can move the marker for your address to show the exact entrance of your house. KSAA and Internet Satellite Mapping

8 October 2004: Google Acquires Keyhole to power Google Earth. April 2005: Google adds satellite images to maps. October 2005: KSAA founder Robert Kinann applies for a US patent, recognizing the potential of satellite images applied to internet mapping tools. November 2007: Google allows users to move markers indicating business locations to the exact location, instead of an address. September 2008: GeoEye-1 satellite launches and Google announces their intent to bring Hi-definition satellite imagery to their maps and Google Earth products. 8 F rom c|net: “the search titan does have the exclusive rights among online mapping sites to the GeoEye-1 images” F rom c|net: “the search titan does have the exclusive rights among online mapping sites to the GeoEye-1 images” KSAA and Internet Satellite Mapping

9 October 2004: Google Acquires Keyhole to power Google Earth. April 2005: Google adds satellite images to maps. October 2005: KSAA founder Robert Kinann applies for a US patent, recognizing the potential of satellite images applied to internet mapping tools. November 2007: Google allows users to move markers indicating business locations to the exact location, instead of an address. September 2008: GeoEye-1 satellite launches and Google announces their intent to bring Hi-definition satellite imagery to their maps and Google Earth products. 9 While KSAA’s application moved through the patent assignment process, the online mapping industry finally caught up to our vision (and our patent!) Three years later. KSAA and Internet Satellite Mapping

10 The Opportunity Internet advertising is a $23.2 billion dollar industry… Traditional sources of media advertising (TV commercials) annoy customers. Traditional sources of Internet advertising (pop-ups) also annoy customers. Businesses are looking for new ways and new technologies to advertise their products and services on the Internet, that do not annoy their customer base.

11 The Opportunity A viable market that keeps growing… Mapquest (top mapping provider in US) is a USD$50MM business. Google Maps now defaults to satellite image for map display— attesting to the growing importance of satellite imagery in the marketplace and acceptance of satellite imagery by consumers. Mobile technologies (iPhone, Android, SmartPhones) offering satellite maps and applications such as Google Earth.

12 The Opportunity Low barrier of entry for sole proprietors and small businesses to advertise on the Internet. In tough economic times, provides a cheaper alternative to expensive traditional media advertising. New paradigm allows both big and small businesses to establish a foothold on the Internet with little risk.

13 The KSAA Prototype Works For Consumers A mapping tool with a competitive feature set equal to all other competitive products. Exact-location mapping technology enables a convenience element not found with alternate products. Works For Advertisers Exact location-based advertising opportunities. Increased Reach Business location displays not just in searches for your business, but in any search in your business’s area. Brand Reinforcement

14 OR The value of exact location-based advertising is much higher than traditional address-based advertising, especially on a satellite image 14 Note the store you were looking for AND other local businesses, even ones peripherally-related to your original search. Acquiring the rights to use this technology to provide this unique product leads to greater revenue for the map-providers, advertising businesses and sole proprietors.

15 Improved Consumer Map Experience Jane is going to the hospital to visit with a friend. She uses the internet to get driving directions from her home to the hospital. She notices, that despite not searching for it, right down the street from the hospital is a flower shop, with a flower logo atop its building. Jane now can stop at that flower store on her way to the hospital. 15

16 Improved Reach for Businesses In the previous example, Jane might not have thought to stop at a flower store, but because the flower store bought location-based advertising, they showed up in contextual searches. Large companies, like McDonalds or 7-11 can benefit by signing exclusive advertising deals, where they are the only allowable image display in their category. No going to Burger King when McDonalds is the only logo on the map! 16

17 Technology & IP Behind The Prototype KSAA owns the US patent-pending on the display of any location-based advertising on online satellite and aerial images. Our prototype uses the Google Maps API to present satellite imagery and location data, but can be adapted to other mapping systems as well. Advertising imagery is provided by a custom tool available only via partnership with KSAA.

18 Partnering with KSAA By licensing our technology, KSAA will agree to allow use of advertising display on satellite and aerial images in your mapping web- application. In addition, KSAA will work with mapping providers to productize the technology within the framework of your existing product.

19 Next Steps for KSAA Evolve our prototype into a fully-realized consumer-facing product with easy-to-use advertiser tools. Develop a network-marketing model that allows KSAA to begin to monetize the consumer-facing product. Identify potential global partners to expand the reach of the KSAA technology. 19

20 Q&A


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