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Cotton is arguably the world’s most important natural fibre »Nearly everyone on Earth comes into contact with cotton on a daily basis »250 million people’s.

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Presentation on theme: "Cotton is arguably the world’s most important natural fibre »Nearly everyone on Earth comes into contact with cotton on a daily basis »250 million people’s."— Presentation transcript:

1 Cotton is arguably the world’s most important natural fibre »Nearly everyone on Earth comes into contact with cotton on a daily basis »250 million people’s livelihoods © Orta Anadolu

2 Better Cotton Supply Chain Event ISTANBUL

3 Cotton is arguably the world’s most important natural fibre

4 But cotton production has challenges »water management »soil depletion »working conditions…. »Cotton grows on 2.4% of the world’s crop land »24% of insecticide use & 11% of the pesticide use globally! © Paul Hahn for Aid by Trade Foundation.

5 The Better Cotton Standard System: Production Principles 1. Crop Protection 2.Water 3.Soil 4.Habitat 5. Fibre Quality 6. Decent Work

6 Frequently Asked Question: What’s better about Better Cotton? It is not the quality of the cotton It is the way it was grown that is better…

7 Measurable Improvements Being Achieved 2013 BCI Farmer Results vs Comparison Groups

8 Better Cotton milestones BCI founded as a collective of global organisations : Preparation Phase First Better Cotton season in Brazil, India, Mali & Pakistan Better Cotton first harvest in China Established as an independent organisation, publishing first Better Cotton Standards : Implementation Phase : Expansion Phase : Mainstreaming Phase CmiA and ABRAPA partnerships signed. Better Cotton first harvests in Turkey, Tajikistan and Mozambique

9 BCI Numbers Are Speaking

10 To prevent this from happening again! We are here today

11 By 2020 Better Cotton is: 5 million farmers >30% of global production © Better Cotton Initiative

12 Be part of something Better © Better Cotton Initiative


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