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7 Habits of Savvy Media Watchers 1.Recognize that you’re influenced by ads 2.Understand that media don’t reflect reality 3.Remember most messages are.

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Presentation on theme: "7 Habits of Savvy Media Watchers 1.Recognize that you’re influenced by ads 2.Understand that media don’t reflect reality 3.Remember most messages are."— Presentation transcript:

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3 7 Habits of Savvy Media Watchers 1.Recognize that you’re influenced by ads 2.Understand that media don’t reflect reality 3.Remember most messages are designed to sell 4.Ask “who benefits from this?” 5.Challenge the promises and claims 6.Consider the consequences 7.Use your powers (consumer, companion, complaint)

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16 Eliminate cartoon characters? Outlaw cute mascots? Prohibit celebrity endorsements? Ban ads to kids? Tax junk food?

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18 Advancing the Issue with Government: MAKE IT EASY FOR THEM TO DO THE RIGHT THING

19 1.Present persuasive data: Credible sources Reliable research Accessible, memorable and be able to counter opponents’ claims

20 2. Keep it in the News Cultivate columnists Engage reporters Provide new research Submit op eds, letters Make available articulate, credible spokespeople

21 3. Engage Voters Mobilize broad-based support (use net, ) Remind people of how the issue affects them personally Encourage them to write their MPs and respond to advertisers

22 4.Develop do-able solutions Identify barriers to legislation Anticipate and address all aspects of implementation Show how the solution will reduce health care costs Demonstrate results from other jurisdictions, if possible

23 5. Recruit champions within the bureaucracy 6. Meet with politicians who have genuine influence (not enough to have opposition members, backbenchers onside)


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