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Sacramento Metro Connect A consortium of SeaKay, Cisco Systems, IBM, Intel and Azulstar Opportunity. Broadband. Everyone. City of Sacramento City Council.

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Presentation on theme: "Sacramento Metro Connect A consortium of SeaKay, Cisco Systems, IBM, Intel and Azulstar Opportunity. Broadband. Everyone. City of Sacramento City Council."— Presentation transcript:

1 Sacramento Metro Connect A consortium of SeaKay, Cisco Systems, IBM, Intel and Azulstar Opportunity. Broadband. Everyone. City of Sacramento City Council Wi-Fi Ad Hoc Committee Digital Inclusion Briefing Sacramento Metro Connect A consortium of SeaKay, Cisco Systems, IBM, Intel and Azulstar Copyright © SeaKay Inc. All rights reserved. May not be reproduced without permission.

2 SeaKay and the Sacramento Metro Connect Model: Quick General Background Digital Opportunity Networks Deployed Toward Ubiquitous Access SeaKay is a 501c3 not for profit corporation, founded here in California. Our Mission: Bring Opportunity via Broadband to Everyone in Sacramento. SeaKay will carry out our mission via a ubiquitous wireless broadband network with a free access layer. Our strategy is inclusive of the entire community. We will work closely as a team with Sacramento to implement the City’s vision for its network. SeaKay will work to ensure team compliance in carrying out the objectives of the Public Wireless Services in Sacramento Project Request for Proposal (RFP). A ubiquitous network must be supported first and foremost by financial viability. SeaKay brings a strong business model, and effective mission-focused collaboration with leaders in the technology industry: Cisco Systems, Intel, IBM and Azulstar. It is this strong business case for ubiquitous access that attracts strong players and plentiful resources. Sacramento Metro Connect A consortium of SeaKay, Cisco Systems, IBM, Intel and Azulstar Opportunity. Broadband. Everyone. Economic viability is essential to successful implementation of the digital opportunity framework Copyright © SeaKay Inc. All rights reserved. May not be reproduced without permission.

3 SeaKay and the Sacramento Metro Connect Model: Quick General Background Digital Opportunity Networks Deployed Toward Ubiquitous Access It is SeaKay’s belief that a public benefit organization, working collaboratively with technology leaders and municipalities, is uniquely capable of enabling:  More rapid, more cost efficient network deployment and operation via regionally and locally customized economic modeling;  Broader and deeper penetration of new markets and underserved constituencies via entrepreneurially-focused economic development and venture efforts.  Significantly increased sources of revenue to the network, toward earlier investment breakeven; Sacramento Metro Connect A consortium of SeaKay, Cisco Systems, IBM, Intel and Azulstar Opportunity. Broadband. Everyone. SeaKay built the business model for Sacramento Metro Connect towards achieving Sacramento's digital opportunity and access goals. Copyright © SeaKay Inc. All rights reserved. May not be reproduced without permission.

4 The SeaKay Network Model: Enabling the Network Portfolio: Reduced Risk –> Enhanced Digital Opportunity Reward A diversified portfolio of revenue sources enables enhanced community reinvestment and deepened involvement of key community constituencies. Sacramento Metro Connect A consortium of SeaKay, Cisco Systems, IBM, Intel and Azulstar Opportunity. Broadband. Everyone. NOT FOR PROFIT HUB PUBLIC BENEFIT ACCESS DEMAND AGGREG- ATION NEW SUBSCRIBER MARKETS PHIL- ANTHROPY and FOUNDATIONS VENTURE APPLICATIONS DEVELOP- MENT ANCHOR TENANCY NAMING LOCAL ADVERTISING CAPACITY Copyright © SeaKay Inc. All rights reserved. May not be reproduced without permission.

5 The new network and the advancements in technology it will bring will not be embraced by new users unless priorities that are already important to the community are addressed via the new technology. SeaKay will: Address knowledge sharing in key areas around community priorities via focus groups and related research. Enable ways in which technology could adjust to fit community priorities. Secure technology and expertise required for delivery of such priorities. Sacramento Metro Connect A consortium of SeaKay, Cisco Systems, IBM, Intel and Azulstar Opportunity. Broadband. Everyone. While SeaKay’s first priority will be to engage those who are digitally underserved, our related priority will be to enhance the profile and involvement of existing, local Sacramento community service providers in enabling network usership. Copyright © SeaKay Inc. All rights reserved. May not be reproduced without permission.

6 Digital Opportunity: Overall Policy Directives Maximum usership: Attract users and fill the network. This achieves inclusion objectives, promotes the City’s economic development goals, and serves Sacramento Metro Connect business objectives. All three areas of focus work productively together in the context of the network. Resourcefulness and efficiency. Inclusion of existing providers of community service. Ensuring value added partnerships rather than competition for resources. A grassroots, neighborhood focus. Promoting Digital Opportunity through neighborhood portals, local schools, and community centers, with close collaboration and key input of the Sacramento nonprofit community. An entrepreneurial focus. Enabling new businesses and new business owners; welcoming investment capital of all types. Training programs established around business corridors and zones of enterprise, with close collaboration of Sacramento’s Economic Development department and local chambers of commerce. Enabling service learning and distance learning. SeaKay will engage the positive benefit of involvement of local students and academic institutions in network build- out, service and maintenance.. Sacramento Metro Connect A consortium of SeaKay, Cisco Systems, IBM, Intel and Azulstar Opportunity. Broadband. Everyone. Copyright © SeaKay Inc. All rights reserved. May not be reproduced without permission.

7 Digital Opportunity: Overall Policy Directives, continued Enabling Local Content Creation. SeaKay will guide free-service users in the creation of web content, enabling local voices to strengthen network content. Enabling Loan to Own equipment distribution format. Equipment that is purchased and owned is cherished and valued to a greater degree by its recipient. Focus groups/Ongoing dialogue. We look forward to engaging community focus groups from this project’s outset. Active Donor Engagement. A key part of the marketing efforts for digital opportunity programs involves engagement of donors whose generosity will enable such programs to continue and flourish. Transparency / Accountability / Objective Standards of Merit. A merit-based evaluation system and ongoing due diligence will identify the most competent organizations for each task assignment in a timely and objective manner. Sacramento Metro Connect A consortium of SeaKay, Cisco Systems, IBM, Intel and Azulstar Opportunity. Broadband. Everyone. Copyright © SeaKay Inc. All rights reserved. May not be reproduced without permission.

8 Digital Opportunity: Topics/Constituencies Served Location based: Residents of underserved communities, regardless of income level; Businesses in underserved communities; new small and emerging business in zones of economic development and enterprise; Schools and Community organizations serving underserved communities. Sacramento Metro Connect A consortium of SeaKay, Cisco Systems, IBM, Intel and Azulstar Opportunity. Broadband. Everyone. Copyright © SeaKay Inc. All rights reserved. May not be reproduced without permission.

9 Digital Opportunity: Topics/Constituencies Served, continued Topic based Senior populations seeking technology access and familiarity Persons with disabilities seeking technology access Not for profit organizations/ Local government-contracted service providers Job seekers/ Those between jobs and uninsured New arrival/immigrant populations Disaster preparedness efforts/neighborhood safety groups (working with appropriate municipal agencies) “Literacy meets digital literacy” programs – two in one Healthcare support groups and prescription refill Cultural pride and uniqueness Social networking New business owners/ Economic and venture empowerment Interdisciplinary programming (involvement of academia) Beta testing (venture involvement) Sacramento Metro Connect A consortium of SeaKay, Cisco Systems, IBM, Intel and Azulstar Opportunity. Broadband. Everyone. Copyright © SeaKay Inc. All rights reserved. May not be reproduced without permission.

10 SeaKay is working to promote access at the community level: SeaKay is already in discussion with local not for profit organizations and has established an ongoing dialogue to determine relevant areas of inclusion focus. SeaKay is collaborating with Intel on a project for the Grant Union School District. SeaKay is supportive of the efforts of the Sacramento Region Community Foundation as it seeks to evaluate sites and opportunities for community networks in local housing developments for low income families. Among these sites are: –Evergreen Estates/Victory Townhomes –Lemon Hill Townhomes –Alder Grove –New Helvetia –Phoenix Park Sacramento Metro Connect A consortium of SeaKay, Cisco Systems, IBM, Intel and Azulstar Opportunity. Broadband. Everyone. SeaKay is already involved in local community networking in Sacramento. Copyright © SeaKay Inc. All rights reserved. May not be reproduced without permission.

11 The Sacramento Digital Opportunity Fund SeaKay proposes to establish a Digital Opportunity Fund at the Sacramento Region Community Foundation. SeaKay sees this as a cost effective way to maximize positive impact from the 7% reinvestment amount from advertising proceeds that was stipulated in the RFP. SeaKay will assist as appropriate in recruitment of a diverse advisory Board representing transparent, accountable, mission-driven governance of community investment resources. SeaKay has modeled the network toward achievement of digital inclusion objectives at no additional cost to the City of Sacramento. Sacramento Metro Connect A consortium of SeaKay, Cisco Systems, IBM, Intel and Azulstar Opportunity. Broadband. Everyone. SeaKay views ubiquitous digital access as a fundamental driver of economic development in Sacramento. One effort cannot be viewed apart from the other. Copyright © SeaKay Inc. All rights reserved. May not be reproduced without permission.

12 Sacramento Metro Connect A consortium of SeaKay, Cisco Systems, IBM, Intel and Azulstar Opportunity. Broadband. Everyone. CITY OF SACRAMENTO Committed, Well-informed City Information Technology Department Dedicated, Innovative Regional Community Foundation Focused, Forward-thinking Consortium of Not for Profit Organizations Sacramento is in a historic position to assume a leadership role in enabling and ensuring a successful civic effort. Focused collaboration of strong, diverse Sacramento leaders provides an example for other cities and regions to emulate. Copyright © SeaKay Inc. All rights reserved. May not be reproduced without permission.

13 Sacramento Metro Connect A consortium of SeaKay, Cisco Systems, IBM, Intel and Azulstar Opportunity. Broadband. Everyone. City of Sacramento City Council Wi-Fi Ad Hoc Committee Digital Inclusion Briefing Sacramento Metro Connect A consortium of SeaKay, Cisco Systems, IBM, Intel and Azulstar Thank you. Should you desire additional information, please contact Copyright © SeaKay Inc. All rights reserved. May not be reproduced without permission.


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