Presentation on theme: "What is the Internet? a network of networks, linking computers to computers Each computer runs software to provide or "serve" information and/or to access."— Presentation transcript:
What is the Internet? a network of networks, linking computers to computers Each computer runs software to provide or "serve" information and/or to access and view informationserve The Internet is the transport vehicle for the information stored in files or documents on another computer The Internet itself does not contain information.
What are different Internet services? Email Listservs telnet ftp Gopher www
Who uses the Internet (Pew 2003) As of Feb. 2004, 63% of US adults –65% of men; 61% of women –64% of Whites; 63% of English-speaking Hispanics; 46% of African-Americans We’ll talk about youth next week
What are the most common uses of Internet among adults? Email (93%) Researching/buying a product (83%) Searching for health information (80%) Source: Pew report July 16, 2003
The Internet and Health Intended Health information Health communication (Thursday) Health products Unintended Advertising/pop-ups
Health information Websites Databases of health research –Grateful med
Who is most likely to search for health information? (Pew 2003) Women more than men Better educated Higher income Younger (less than 65) Race and ethnicity only as a function of education and income Veteran users compared to newcomers
Access to information Access to enormous quantities of information, that can be tailored specifically to the consumer
Health: get the latest Health information and research on Yahoo! HealthHealth CATEGORIES Alternative Medicine (601) Alternative Medicine Chats and Forums (42)Chats and Forums Children's Health (230)Children's Health Conferences (18)Conferences Consumer Products and Services@ Death and Dying@ Dental Health (71)Dental Health Disabilities@ Diseases and Conditions (10540) Diseases and Conditions Education (50)Education Emergency Services (554)Emergency Services Employment@ Environmental Health (201)Environmental Health First Aid (19)First Aid Fitness (273)Fitness General Health (103)General Health Health Administration (61)Health Administration Health and Medicine Weblogs@ Health Care (296)Health Care Health Sciences (38)Health Sciences Hospitals and Medical Centers (48)Hospitals and Medical Centers Hygiene (14)Hygiene Institutes (35)Institutes Law@ Long Term Care (104)Long Term Care Medical Geography@ Medicine (5043) Medicine Men's Health (64)Men's Health Mental Health (850) Mental Health Midwifery (53)Midwifery News and Media (220)News and Media Nursing (444)Nursing Nutrition (426)Nutrition Organizations (22)Organizations Pet Health@ Pharmacy (1582) Pharmacy Procedures and Therapies (595)Procedures and Therapies Professional Supplies and Services@ Public Health and Safety (2669)Public Health and Safety Reference (85)Reference Reproductive Health (813)Reproductive Health Senior Health (95)Senior Health Sexual Health (22)Sexual Health Teen Health (60)Teen Health Traditional Medicine (157)Traditional Medicine Travel Health and Medicine (25)Travel Health and Medicine Web Directories (43)Web Directories Weight Issues (247) Weight Issues Women's Health (204)Women's Health Workplace (64)Workplace Access to information
Access to tailored information Your Cancer Risk: The Source on PreventionYour Cancer Risk: The Source on Prevention
Access to products Anything at your fingertips, never have to leave home Is all of this good? –Prescription drugs WITHOUT a prescription
What are some problems with the Internet and Health? (as outlined by the Rice chapter)
Credibility regulation Websites often lacking “quality information”
Assessing quality (Rippen et al.) Credibility: includes the source, currency, relevance/utility, and editorial review process for the information. Content: must be accurate and complete, and an appropriate disclaimer provided. Disclosure: includes informing the user of the purpose of the site, as well as any profiling or collection of information associated with using the site.
Quality continued Links: evaluated according to selection, architecture, content, and back linkages. Design: encompasses accessibility, logical organization (navigability), and internal search capability. Interactivity: includes feedback mechanisms and means for exchange of information among users. Caveats: clarification of whether site function is to market products and services or is a primary information content provider.
Quality Most health seekers rely on search engines and don’t always check the source and date of online health information Only 25% of seekers check the source and timeliness of information Source: Pew, 2003
Privacy and liabilty At work your email and Internet activity is monitored How do you guarantee identity cookies
Policy and access The digital divide –shrinking The knowledge gap hypothesis –Health disparities?
By health communication, I mean An exchange of information –Between physicians (yawn) –Between physicians and their patients –Between medical/health experts and individuals –Between patients
Physician-patient Advantages –Face-time with physicians limited –Allows thoughtful posing of questions –Allows access to MDs without an appointment Disadvantages –Anonymity? –Many MDs don’t like
Between medical/health experts and individuals Get advice from medical experts –Ask The Doctor: The Child Behavioral Health Forum at Med HelpAsk The Doctor: The Child Behavioral Health Forum at Med Help Advantage –Access to expert advice without appointments Disadvantages –Authenticity? –Using as alternative to medical care
Patient-patient:online support groups Geographic barriers removed –Welcome to SupportPath.comWelcome to SupportPath.com Anonymity Authenticity?