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Strategic Support to DPIP Rajasthan Strategic Support to DPIP Rajasthan for Livelihoods Promotion & Marketing 30 th November, 2006 IGPRS, Jaipur Presentation.

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Presentation on theme: "Strategic Support to DPIP Rajasthan Strategic Support to DPIP Rajasthan for Livelihoods Promotion & Marketing 30 th November, 2006 IGPRS, Jaipur Presentation."— Presentation transcript:

1 Strategic Support to DPIP Rajasthan Strategic Support to DPIP Rajasthan for Livelihoods Promotion & Marketing 30 th November, 2006 IGPRS, Jaipur Presentation by: Sanjay Gupta, State Coordinator, MART What Worked? What Didn ’ t? What Next?

2 Strategic Support to DPIP Rajasthan MART Support to DPIP Rajasthan MART working as a Strategic Service Provider & Knowledge Partner Districts allotted: Jhalawar & Tonk Support from: 5 th October 2005 Support till: 4 th October 2007 MART team: One State Coordinator & 2 District Coordinators

3 Strategic Support to DPIP Rajasthan Tasks to Perform Task 1. Livelihoods Analysis Survey in both districts Task 2. Capacity Building of NGOs/DPMU staffs –Livelihoods & Marketing –Vision Building –Cross learning/best practices Task 3. Capacity building of CIGs on Livelihoods Promotion & Marketing Task 4. Backward & forward linkages to CIGs (for major activities Task 5. Promotion of weekly rural haats

4 Strategic Support to DPIP Rajasthan Progress Summary (Oct. 05 to Nov. 06) Tasks as per agreementTargetAchievementRemaining Tasks Task 1. Livelihoods Analysis Survey in both districts First 4 month (Oct 05 – Jan 06) Report submitted on None Task 2. Capacity Building of NGOs/DPMU staffs Livelihoods & Marketing Vision Building Cross learning/best practices Task 3. Capacity building of CIGs on Livelihoods Promotion & Marketing

5 Strategic Support to DPIP Rajasthan Progress Summary (Oct. 05 to Nov. 06) Tasks as per agreementTargetAchievement Remaining Tasks Task 4. Backward & forward linkages to CIGs (for major activities) Task 5. Promotion of weekly rural haats 231 extra

6 Strategic Support to DPIP Rajasthan MART Approach in DPIP Livelihoods Analysis Survey Strategies formulation & Action Plan Capacity Building of NGOs/DPMU Capacity Building of CIGs Intervention in major Activities Convergence with line agencies i.e KVK, Agri, AH etc. Handholding Services & follow up Weekly Haat Promotion Task 1Task 2Task 3 Task 4Task 5

7 Strategic Support to DPIP Rajasthan Support to Major Activities Tonk District –Goatry/Sheep –Tailoring –Stone cutting and polishing –Galicha making –Agriculture –Leather work (shoe/chappal) –Camel Cart –Tent House Jhalawar District –Goatary –Tailoring –Weaving –Agriculture –Tent House –Leather –Flour Mill Major Activities constitutes around 75% of sub projects

8 Strategic Support to DPIP Rajasthan Strategy adopted for Major activities Productivity enhancement Value additions Supplementary activities Convergence with govt. schemes/resource agencies Market linkage –Collectivism –Local markets, traders and wholesalers –Linkage/buy back with exporters/bulk buyers/institutions Exit Plan (DART, DLRT and DMERT formation)

9 Strategic Support to DPIP Rajasthan Support to Major Activities Agriculture sub-sector(45% CIGs) –Intervention with 139 CIGs(1200 families) in kharif –Farmers given information, trainings, inputs and marketing support, and cluster formation –Productivity enhanced by 20-40% and crop value by 10-35% Goatery sub sector(30% CIGs) –Livelihoods promotion/marketing training, vaccination, de- worming and castration camps, & Identified traders for linkage, and cluster formation Non farm sector(25% CIGs) –Livelihoods promotion/marketing training, business plans, traders identified and cluster formation

10 Strategic Support to DPIP Rajasthan Role of different Stakeholders NGO/DPMUMARTKVK/Agri Dept./DIC Organization of farmers & Motivation Field Facilitation Trainings Administration Support Process Facilitator Convergence with Agri. Dept/KVK/DIC, & government schemes Livelihoods/marketing training Linkages Upscale strategy Technical training Certified Seeds Participation in need-based meeting Schemes Follow up support MART takes role of a Lead Facilitator

11 Strategic Support to DPIP Rajasthan Implementation Strategy MART as part of SPMU DPMU NGOs Support Services CIG1 CIG2 CIG3 CIGn State District Village MART DART (DPMU, MART, NGO, KVK, Agri dept.) Kisan Mitra

12 Strategic Support to DPIP Rajasthan Promote Weekly Rural Haats Promoted 2 haats in Tonk and 1 haat in Jhalawar Marketing channel to CIGs and community at large Haat promotion involves Starting phase(2 months), Growth phase(4 months) & Stabilisation phase(4 month) Haat Working Committee (HWC) formed for day to day haat management HWC comprises members of Sarpanch, local sellers, and CIG members After growth phase need based infrastructure could be developed Vet & agri camps and promotional schemes at haat places for sustainability

13 Strategic Support to DPIP Rajasthan What Worked? Vision Building for NGOs/DPMUs –Utilisation of assets provided by project –Long term planning for major activities; kharif planning upscaled in Rabi season –Farmers invested own money for input purchase Convergence with various stakeholders –Convergence with agri dept., horticulture dept., AH dept., KVK and ATMA for dovetailing of schemes –As technical resource persons in trainings –Technical field based support

14 Strategic Support to DPIP Rajasthan What Worked? Develop institutions for sustainability –Formation of DART, DLRT and DMERT –Producer company under Cluster development approach Promotion of rural weekly haats –CIGs got marketing platform –Manage by Local Haat Working Committee

15 Strategic Support to DPIP Rajasthan What Didn ’ t? Target based approach –Plans couldn ’ t be translated into actions –Project staffs lacked capacities to achieve targets –De-motivated staffs Lack of Role clarity –Follow support for various interventions Non farm activities such as Tailoring, Stone cutting & Polishing, Galicha making and Pear drilling were not successful due to lack of proper business plan, working capital and market linkages

16 Strategic Support to DPIP Rajasthan Looking Ahead Complete all capacity buildings tasks for CIGs and project staffs by April 2006 and thereafter focusing only handholding support for forward and backward linkages Promote collective marketing Prepared Model cluster plan for Agriculture and Goatery and shared with all 7 districts; implementation of cluster plans Upscale strategies for 7 districts

17 Strategic Support to DPIP Rajasthan Thanks


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