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Name_______________ Tobacco Notes. We are making progress!!!

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Presentation on theme: "Name_______________ Tobacco Notes. We are making progress!!!"— Presentation transcript:

1 Name_______________ Tobacco Notes

2 We are making progress!!!

3 Rocky Horror Tobacco Show  “Rocky Horror Tobacco Show”  Watch video  Make groups

4  #1-“When you’re in junior high you start smoking to look like the big kids and fit in. Then when you are older, you don’t need to look older or fit in, you are already one of the big kids. By that time you’re screwed, they’ve got you.”  Who are they referring to when they say, “…they’ve got you”  Who said this?  Debbie, stoma lady  Jerry, sad old guy can’t blow out a match  Karl, the big mustache, moody  Joey, spikey hair, cursing a bit  Molly, red hair, small eyebrows  Nick, black hair slicked back, curses a few times  Professor Grosso

5 Who said it??? 1. Debbie, the stoma lady

6  #2-“I remember I really liked this guy and he was a smoker and I smoked with him because I liked him so much. Then we broke up but I still have this habit. It’s so sad because nothing ever came out of that guy, but here I still have this habit.”  Why do you think this girl smoked with this boy?  Who said this?  Debbie, stoma lady  Jerry, sad old guy can’t blow out a match  Karl, the big mustache, moody  Joey, spikey hair, cursing a bit  Molly, red hair, small eyebrows  Professor Grosso

7 Who said it??? 1. Debbie, aka stoma lady 2. Molly, reddish hair, thin eyebrows

8  #3-“It makes you sad, that you can’t do the things that you used to do.”  Do you think this character will ever improve his health so he can do the things he used to do?  Who said this?  Debbie, stoma lady  Jerry, sad old guy can’t blow out a match  Karl, the big mustache, moody  Joey, spikey hair, cursing a bit  Molly, red hair, small eyebrows  Professor Grosso

9 Who said it??? 1. Debbie, aka stoma lady 2. Molly, reddish hair, thin eyebrows 3. Jerry, sad old guy can’t blow out a match

10  #4-“Its scary, you get up in the night and you can’t breathe, what do you do? The more you react, the less you can do...”  What is worse, the decreased quality of years or the decreased quantity of years from tobacco use?  Who said this?  Debbie, stoma lady  Jerry, sad old guy can’t blow out a match  Karl, the big mustache, moody  Joey, spikey hair, cursing a bit  Molly, red hair, small eyebrows  Professor Grosso

11 Who said it??? 1. Debbie, aka stoma lady 2. Molly, reddish hair, thin eyebrows 3. Jerry, sad guy with big glasses, can’t blow out a match 4. Karl, moody guy with big mustache

12  #5-“I didn’t know so much tar builds up in your lungs. That’s pretty damn disgusting.”  Do you think seeing this jar of tar will make him want to quit?  Who said this?  Debbie, stoma lady  Jerry, sad old guy can’t blow out a match  Karl, the big mustache, moody  Joey, spikey hair, cursing a bit  Molly, red hair, small eyebrows  Professor Grosso

13 Who said it??? Joey, hair slicked back, bleeped out a few times for bad language.

14 Rocky Horror Tobacco Show  Write a letter to one of the characters from the video, share with the class.  Characters from “Rocky Horror Tobacco Show”  Debbie, stoma lady  Jerry, sad old guy can’t blow out a match  Karl, the big mustache, moody  Joey, spikey hair, cursing a bit  Molly, red hair, small eyebrows  Professor Grosso  Or…any other character that you remember

15 Where is Debbi Austin now?  08/debi-austin-anti-smoking- campaign_n_ html 08/debi-austin-anti-smoking- campaign_n_ html  28/debi-austin-dead-dies-anti-smoking- cancer_n_ html 28/debi-austin-dead-dies-anti-smoking- cancer_n_ html

16 Effects of Smoking What part of your life or your body is NOT effected by smoking? See if you can think of one when the unit is over…

17 Tobacco Deaths  The adverse health effects from cigarette smoking account for an estimated 443,000 deaths, or nearly one of every five deaths, each year in the United States.  More deaths are caused each year by tobacco use than by all deaths from HIV, illegal drug use, alcohol use, motor vehicle injuries, suicides, and murders combined.

18 Top Ten Facts about Teens and Smoking 1. Girls who smoke are more likely to grow excess facial hair. 2.Smoking as few as 5 cigarettes a day can reduce teens' lung function growth, with teenage girls being especially vulnerable.

19 Health Facts for Teens 3. 40% of teenagers who smoke daily have tried to quit and failed. 4. About 66% of teen smokers say they want to quit smoking or say they would not have started if they could choose again. 5. Teens who smoke produce twice as much phlegm as teens who don't.

20 Health Facts for Teens Cont. 6. Teens who smoke have more acne and their zits last longer. 7. Kids who smoke 2 or 3 cigarettes a day can get hooked in as short as two weeks.

21 Health Facts for Teens Cont. 8. Teens who smoke are more likely to catch a cold than people who don't - and their symptoms will probably be worse and last longer. 9. Teenagers who smoke use more medications than those who do not smoke. 10. Teenagers who smoke have significantly more trouble sleeping than those who do not smoke.

22 Think about it…  Of all these facts about smoking and teens, which is the most powerful? Why?  #_________  because…________________________

23 Short-Term Effects  Increase blood pressure and heart rate  Bad breath  Yellow and brown stained teeth and fingers  Smelly clothes, car, furniture and homes.

24 The BIG 3 Long-Term Effects  Heart disease  Lung Disease (Emphysema and COPD)  Dm9IaE Dm9IaE  do7Pw do7Pw  Cancers (see list in notes)

25 Lungs  Asthma, Emphysema, Chronic bronchitis  Chronic lung disease (smokers lungs turn black as they become clogged with smoke and the debris inhaled with incinerating tobacco)  Lung cancer.  G-EVlBY G-EVlBY

26 Lungs  Short of breath at rest or during exercise.  Fills your lungs with tar.  Proof that brown/yellow tar comes from “white” smoke  https://www.youtube.com/watch?v=T3tFxeZ9 a14 https://www.youtube.com/watch?v=T3tFxeZ9 a14  https://www.youtube.com/watch?v=HV5FZ35 CsIc https://www.youtube.com/watch?v=HV5FZ35 CsIc

27 HEART  Nicotine raises heart rate, increases blood pressure, and constricts blood vessels.  Carbon monoxide increases risk of heart attack and stroke and other heart disorders.  Cause weakening of the heart muscle’s ability to pump blood, leading to death.  +tobacco+heart&view=detail&mid=F4B2EA8A236 CD22728AEF4B2EA8A236CD22728AE&first=0 +tobacco+heart&view=detail&mid=F4B2EA8A236 CD22728AEF4B2EA8A236CD22728AE&first=0

28 Throat  Cancer of the larynx and esophagus, irritates membranes of the throat.  Chronic cough.  c+video+stoma&FORM=VIRE1#view=detail &mid=A1ADE8F83467AB714FA2A1ADE8F834 67AB714FA2 c+video+stoma&FORM=VIRE1#view=detail &mid=A1ADE8F83467AB714FA2A1ADE8F834 67AB714FA2

29 BRAIN  Nicotine is the addictive chemical in tobacco, and addiction takes place in the brain. It stays in the brain for about 30 minutes after smoking a cigarette.  Smoking often makes a smoker feel dizzy and nauseas, but then they build up a tolerance for it. Then they need more of the drug and they can become addicted.

30 BRAIN  When nicotine addicts stop smoking they may suffer from restlessness, hunger, depression, headaches, and other uncomfortable feelings. These are called withdrawal symptoms because they happen when nicotine is withdrawn from the body.

31 Expectant Moms  Miscarriages and small, premature babies who often require respiratory machines to help them breathe.  Smoking increases chances of complications during pregnancy.  Smoking during pregnancy may cause impairment of baby’s growth, intellect, and emotional development.  sOQ4 sOQ4

32 MOUTH  Dulls taste buds, irritates membranes of the mouth, bleeding and receding gums, foul breath, and numbness.  Staining of teeth, tooth decay and tooth loss.  Cancer of the mouth

33 HOMEWORK ASSIGNMENT  Bring in a tobacco ad.  Can be from a magazine or from an online source.  Do not use an anti smoking ad. We want to use something from a real tobacco company that is encouraging tobacco use.

34 Cigars Studies have shown that cigar/pipe smoking is linked to cancers of the mouth, lips, tongue, throat, larynx, lung, pancreas and bladder cancer. Cigar smoking, like cigarette smoking, is also linked to  https://www.youtube.com/watch?v=LPun XpIFZfE https://www.youtube.com/watch?v=LPun XpIFZfE

35 What chewing tobacco does to your teeth…

36 …and your tongue.

37 Smokeless Tobacco Smokeless tobacco contains 28 cancer- causing agents (carcinogens). It increases the risk of developing cancer of the oral cavity, is strongly associated with leukoplakia (a lesion of the soft tissue in the mouth that consists of a white patch or plaque that cannot be scraped off) and recession of the gums. We will be watching a DVD about Smokeless Tobacco with more information.

38 Hookah Hookah smoking has been associated with lung, mouth and other cancers, heart disease and oral infections.  https://www.youtube.com/watch?v=7rd2 3-3wEyU https://www.youtube.com/watch?v=7rd2 3-3wEyU

39 E-Cigarette  Recent studies by the FDA show that the e-cigarette may contain ______________. It is often used to help quit using tobacco, but more information is needed to see what the long term issues may be. We will be watching a DVD about the E- Cigarette for more information about this topic.

40 Second Hand Smoke: A combination of 2 forms of smoke (sidestream and mainstream) from burning tobacco.  Sidestream smoke: smoke that comes from the lit end of a cigarette.  Mainstream smoke: smoke that is exhaled by a smoker ca-videos.html#jessica ca-videos.html#jessica

41 Second-Hand Smoke Video  Z6-rls Z6-rls  hksw5I&feature=related hksw5I&feature=related  /tips/resources/videos/nathan- videos.html#nathan-never /tips/resources/videos/nathan- videos.html#nathan-never

42 Third Hand Smoke: The name for second hand smoke that lands on furniture and other surfaces and be extremely harmful.  New studies suggest that third hand smoke may actually become more toxic over time, and can be as dangerous as first or second hand smoke.  https://www.youtube.com/watch?v=FUUVELmkylQ https://www.youtube.com/watch?v=FUUVELmkylQ

43 Anti Smoking Ads  News story on why these advertisements are now on TV. id= n id= n

44  Terri’s Story  https://www.youtube.com/watch?v=5zWB4 dLYChM https://www.youtube.com/watch?v=5zWB4 dLYChM  https://www.youtube.com/watch?v=52rXcT VyPzI https://www.youtube.com/watch?v=52rXcT VyPzI

45 CDC-Tips from smokers  j3K0IdU&feature=endscreen&NR=1 j3K0IdU&feature=endscreen&NR=1

46 Roosevelt’s story about smoking…  /tips/resources/videos/roosevelt- videos.html#roosevelt-lie /tips/resources/videos/roosevelt- videos.html#roosevelt-lie

47 Strategies for Tobacco Advertising How do they do it? Why do they target teens? How can we fight back?

48 Sample Tobacco Ads Think about what they are trying to say in each of these ads…

49 Does Tobacco Advertising Work?  Who Spends the Most Money on Tobacco Advertising? 1. Marlboro 2. Newport 3. Camel

50 Does Tobacco Advertising Work?  Brand Preferences of Middle School Students:  43% preferred Marlboro  26% preferred Newport  9% preferred Camel  Brand Preferences of High School Students:  52% preferred Marlboro  21% preferred Newport  13% preferred Camel

51 1-The Cool Factor  By associating celebrities and “ideal” people with fun, excitement and attitude, tobacco advertisers work hard to convince consumers that if they don’t smoke, they’re not cool. (There’s even a brand of cigarette called “Kool”)

52 2-Celebrity Smokers  Although tobacco companies can’t use celebrity spokespeople in their ads, researchers have noted an increase in smoking by characters in movies – especially movies with teen appeal. Magazine photos of musicians, models and actors smoking also promote the idea that smoking is glamorous.

53 3-Dreams and Insecurities - Women  Cigarette ads geared to young women play on the idea of being “liberated” and in control – while at the same time playing on insecurities about body image. Brands geared toward women often have words like “slim” or “slender” in the product name.

54 4-Dreams and Insecurities - Men  Cigarette ads geared to young men use rugged, independent, masculine-looking models, such as the classic image of the Marlboro Man. Models usually shown participating in sports or outdoor activities.

55 5-Facts and Figures  Tobacco advertisers have been known to use statistics and “pseudo-science” to give the impression that smoking is safe and to enhance their products’ credibility.

56 6-Friends, Fun and Excitement  Tobacco ads feed the notion that everyone smokes and has lots of fun while doing it. Images of happy smokers at parties, in restaurants and even in the great outdoors reinforce the connection between smoking and good times.

57 7-Humor  Tobacco ads often use tongue-in-cheek humour to attract customers. Because smoking is becoming less acceptable in society, humour in tobacco ads frequently pokes fun at non- smokers, or at those who feel that smoking is unhealthy.

58 8-Ideal People  Models in tobacco ads appear to be perfect. They’re usually fit, attractive and cool- looking. Women in tobacco ads tend to be sexy and alluring, while the men are tough and masculine.

59 9-Individuality  Tobacco ads – especially those that try to attract young people – often portray smoking as a sign of independence and rebellion. The Virginia Slims slogan “Find your own voice,” is an example of this strategy.

60 10-Omission  It’s no secret that tobacco advertisers don’t give you the full story about cigarettes. Nobody ever sees a cancer patient, or a person with lung disease, in a tobacco advertisement.

61 11-Positive Lifestyle Advertising  Cigarette firms have long used “pictures of health” in cigarette ads to foster smoking as an acceptable, healthy lifestyle. Ads like these want consumers to associate smoking with outdoor sport and recreational activities such as tennis, bicycling, sailing and horseback riding.

62 12-Product Placement  Cigarette ads can pop up in the most unusual places, such as video games. This is especially true of racing or driving games, where players drive by virtual “billboards” advertising cigarettes.

63 13-Sponsorship  Sponsorship is very appealing to tobacco companies. If you want to associate your product with daring, speed and wealth, what better way than to sponsor a racecar driver – splash your logo on his car, uniform and helmet?

64 Sample Tobacco Ads Think about what they are trying to say in each of these ads…

65 Which of these are being used in the ad? 1.Cool Factor 2.Celebrity Smokers 3.Positive Lifestyle –Women 4.Positive Lifestyle – Men 5.Facts and Figures 6.Friends, Fun, Excitement 7.Humor 8.Ideal People 9.Individuality 10.Omission 11.Positive Lifestyle 12.Product Placement 13.Sponsorship

66 Which of these are being used in the ad? 1.Cool Factor 2.Celebrity Smokers 3.Positive Lifestyle –Women 4.Positive Lifestyle – Men 5.Facts and Figures 6.Friends, Fun, Excitement 7.Humor 8.Ideal People 9.Individuality 10.Omission 11.Positive Lifestyle 12.Product Placement 13.Sponsorship

67 Which of these are being used in the ad? 1.Cool Factor 2.Celebrity Smokers 3.Positive Lifestyle –Women 4.Positive Lifestyle – Men 5.Facts and Figures 6.Friends, Fun, Excitement 7.Humor 8.Ideal People 9.Individuality 10.Omission 11.Positive Lifestyle 12.Product Placement 13.Sponsorship

68 Which of these are being used in the ad? 1.Cool Factor 2.Celebrity Smokers 3.Positive Lifestyle –Women 4.Positive Lifestyle – Men 5.Facts and Figures 6.Friends, Fun, Excitement 7.Humor 8.Ideal People 9.Individuality 10.Omission 11.Positive Lifestyle 12.Product Placement 13.Sponsorship

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70 Which of these are being used in the ad? 1.Cool Factor 2.Celebrity Smokers 3.Positive Lifestyle –Women 4.Positive Lifestyle – Men 5.Facts and Figures 6.Friends, Fun, Excitement 7.Humor 8.Ideal People 9.Individuality 10.Omission 11.Positive Lifestyle 12.Product Placement 13.Sponsorship

71 Which of these are being used in the ad? 1.Cool Factor 2.Celebrity Smokers 3.Positive Lifestyle – Women 4.Positive Lifestyle – Men 5.Facts and Figures 6.Friends, Fun, Excitement 7.Humor 8.Ideal People 9.Individuality 10.Omission 11.Positive Lifestyle 12.Product Placement 13.Sponsorship

72 The Marlboro Man

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74 Even the Marlboro man was not immune to the effects of cigarette smoking. Two actors who portrayed as ‘Marlboro Man’ died of lung cancer, a disease caused by cigarette smoking. The first Marlboro man Wayne McClaren appeared in the cigarette advertisement in the year 1976 and died of lung cancer in He lived for many years after being diagnosed lung cancer and promoted smoking- cessation campaigns.

75 The Marlboro Man The second Marlboro man was David McClean who died of lung cancer in the year His family filed a suit against Phillip Morris, mentioning that David McClean had to smoke sometimes five packs of cigarettes a day, to complete commercial filming and print ad shoots for Marlboro cigarette.

76 Joe Camel This cartoonish camel was initially popular. But by the mid-1990’s, Joe Camel became a focal point for anti- smoking groups. This was mainly because of a 1991 American Medical Association study that found that more children recognized Joe Camel than Mickey Mouse, Bugs Bunny, or Barbie. Because of this, Joe Camel was retired from use in 1997.

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79 Joe Camel – “Bad”vertisements

80 Stop and do the tobacco ad assignment now. Fill out the form, then present to class.

81 What’s inside a cigarette? How are cigarettes made?  h.com/facts/pages /whats-in-a-butt/ h.com/facts/pages /whats-in-a-butt/  om/videos/search? q=WHATS+IN+A+CI GARETTE+VIDEO& mid=B2F11F99370E8 01D9208B2F11F9937 0E801D9208&view= detail&FORM=VIRE 1 om/videos/search? q=WHATS+IN+A+CI GARETTE+VIDEO& mid=B2F11F99370E8 01D9208B2F11F9937 0E801D9208&view= detail&FORM=VIRE 1

82 Smoking experiments  FZ35CsIc FZ35CsIc

83 CDC Anti Smoking Campaign  /tips/resources/videos/ /tips/resources/videos/

84 Great anti-smoking stuff…  qwl5k9R4&feature=youtu.be qwl5k9R4&feature=youtu.be

85 Creating a “ Bad vertisement”

86 (Not an Anti-Smoking Ad)  “Take an Ad-  And make it BAD”

87 Creating a “ Bad vertisement” discourages  Add, delete, alter text and images to make the ad into something that discourages people from using tobacco.

88 Creating a “ Bad vertisement”  Suggested order of events: 1. Consider 1. Consider all the ads in your group 2. Brainstorm 2. Brainstorm - get ideas for each ad which idea is the best? 3. Discuss/vote: which idea is the best? 4. Create 4. Create your Badvertisment

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