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1 IONA Advances in Open Source SOA June 2007. 2 Agenda Background Open Source Strategy Open Source Product Line Open Source Community Q&A.

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Presentation on theme: "1 IONA Advances in Open Source SOA June 2007. 2 Agenda Background Open Source Strategy Open Source Product Line Open Source Community Q&A."— Presentation transcript:

1 1 IONA Advances in Open Source SOA June 2007

2 2 Agenda Background Open Source Strategy Open Source Product Line Open Source Community Q&A

3 3  80% of Global Telecom  70% of Financial Services in Global 100  Blue Chip Partners  EMEA HQ in Dublin, Ireland  US HQ in Massachusetts  APAC HQ in Tokyo, Japan Worldwide presence  Founded in 1991  Publicly traded since 1997  Strong balance sheet NASDAQ:IONA Solid business with a history of profitable growth  Deliver high performance integration software for mission critical applications  Make heterogeneity an asset, not a liability  Deliver on the value proposition of standards The IONA Approach Customers include world’s largest firms Making Software Work Together

4 4 What Our Customer Tell Us “I invested significantly in software over the past 10 years and didn’t get my money’s worth” “I need to offer new products and services while driving down my IT operating costs” “I have to modernize and streamline my IT environments without ‘ripping out’ and replacing mission critical systems” IONA products enable our customers to: Modernize and streamline their IT environments Lower fixed operating costs Achieve greater ROI on their existing and future IT assets

5 5 Incremental SOA Adoption Lightweight and easily embeddable endpoints Right-sized: configure what you need, scale as you grow Pricing allows small initial deployment and linear growth Dynamic & Adaptable Solution Configurable at runtime Plug-in architecture Technology-Neutral Deployment Standards-based Multiple messaging systems and protocols Works with existing software & hardware systems IONA’s Distributed Approach to SOA

6 6 Today’s News New integrated Open Source business combining the best of IONA and LogicBlaze New integrated Open Source FUSE product line aligned with the leading Apache projects New community to support users adopting Open Source SOA infrastructure

7 7 Introducing the new FUSE SOA Suite Based on Apache ActiveMQ (JMS) High performance, reliable messaging with many options for deployment & client connectivity Based on Apache ServiceMix (JBI) Agile integration with open APIs for mediating engines as well as transports and protocols Based on Apache CXF (JAX-WS) Lightweight, pluggable, extensible services framework and service enablement Based on Apache Camel Easily defined process routing based on standard Enterprise Integration Patterns definitions FUSE ESB FUSE Message Broker FUSE Services Framework FUSE Mediation Router

8 8 IONA and Open Source Open Source is a natural evolution of IONA’s heritage and strategy, i.e. our active participation in Open Source is consistent with our commitment to industry standards SOA innovation taking place concurrently in open source communities and in traditional vendor environments The convergence of Open Source and SOA is already taking place in our customer base

9 9 IONA Open Source Strategy Market leadership in Open Source SOA Infrastructure Extended from leadership in distributed SOA Disrupts both open and closed source competition Establish significant new revenue stream Deliver certified Open Source packages Accelerate our marketing & selling of Open Source Drive adoption of IONA branded Open Source products Customer projects both open and blended environments Platform vendors consume our technology

10 10 Acquisition Accelerates Execution Leverage well known open source projects Apache ActiveMQ for messaging and JMS Apache ServiceMix for JBI integration Apache CXF for services enablement Leverage well known open source developers Provide leadership in open source communities Intimacy with users via forums, mailing lists, speaking engagements… Simplify and converge offerings from both “previous” companies – IONA Open Source and LogicBlaze

11 11 IONA Open Source Leadership IONA currently funds leaders and committers on several key projects: Apache CXF (Services Framework) Eclipse SOA Tools Project (Services Tooling) Apache Yoko (CORBA) Apache Tuscany (SCA) Apache WSS4J LogicBlaze adds established leaders and committers: Apache ActiveMQ Apache ServiceMix Apache Camel Apache ODE More…

12 12 IONA’s Open Source FUSE Product Line “Fuses” the best of LogicBlaze and IONA open source Expands IONA open source project and community expertise Expands IONA’s consulting, support and training offerings Maintains core functionality which eases existing customer migrations “Component-based” rather than “stack based” Flexible for adaptable, extensible configuration Components can be used stand-alone, or in combination Components are tightly aligned with key Apache projects Introduces a new product based on Apache Camel Solution for simple, POJO-based routing and mediation Leverages Enterprise Integration Patterns definitions Transport-neutral for portability

13 13 IONA Open Source SOA Suite Deploy Configure Monitor Control SOA Tooling SOA Backplane Components Based on Apache ActiveMQ (JMS) High performance, reliable messaging with many options for deployment & client connectivity Based on Apache ServiceMix (JBI) Agile integration with open APIs for mediating engines as well as transports and protocols Based on Apache CXF (JAX-WS) Lightweight, pluggable, extensible services framework and service enablement Based on Apache Camel Easily defined process routing based on standard Enterprise Integration Patterns definitions FUSE ESB FUSE Message Broker FUSE Services Framework FUSE Mediation Router

14 14 IONA OSS SOA in the SOA Backplane The open source components form the core of the SOA Backplane, yet support the use of additional open source and commercial technologies. Each organization’s deployment and configuration will vary, depending on business and technical requirements. Components interoperate with an ecosystem of complementary technology components, both open and closed

15 15 IONA Open Source Community Open.IONA.com Community-driven site: wiki, forums, etc. Plus documentation, examples, tutorial content Downloads for products, tooling, additional project code Open Source Business Practices Objective: user success with open source SOA Led by open source community leaders Interactive, informative Commercial support still readily available Delivered as today - IONA’s enterprise support offerings Consulting, training, development

16 16 Summary – open.IONA.com Commitment from the top to open source Doing things right: community principles, practices Supporting a user community Goal - leadership in open source SOA New product offering based on “real open source” Combines Apache projects: ActiveMQ, ServiceMix, CXF, Camel Delivers enterprise-class solutions and service Brought to market, supported and backed by IONA Company-wide commitment to open source initiative

17 17 Conclusion IONA provides everything needed to get the benefits of open source for SOA: Leaders in SOA and open standards Community developed software with Apache license Leading edge Open Source expertise 15 years of success with Global 2000 customers Enterprise consulting, support, and training Go to for more information.

18 18 IONA Open Source Business Model Successful business model characteristics Open source all day every day Mature and discrete technology category (App Servers, Databases, Operating Systems) Active participation in the project communities Successful and growing communities Support & certification provided Gated communities for customer interaction Certified branded distribution – IONA product IONA enterprise SLAs – high quality, high margins IONA marketing and brand equity Enables IONA community for additional interaction


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