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Carole R. Engle UAPB. Participants include:  Madan Dey, UAPB  Benaissa Chidmi, Texas Tech  Sherry Larkin, U. of Florida  Terry Hanson, Auburn.

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Presentation on theme: "Carole R. Engle UAPB. Participants include:  Madan Dey, UAPB  Benaissa Chidmi, Texas Tech  Sherry Larkin, U. of Florida  Terry Hanson, Auburn."— Presentation transcript:

1 Carole R. Engle UAPB

2 Participants include:  Madan Dey, UAPB  Benaissa Chidmi, Texas Tech  Sherry Larkin, U. of Florida  Terry Hanson, Auburn

3 Includes:  52 cities  14 regions  19 product categories ◦ Seafood-fish-unbreaded-frozen  384 listings) ◦ Seafood-shrimp-unbreaded frozen  3,834 listings

4 CatfishBasaTilapia Regular Boneless Boneless skinless RawSkinless Smoked Scaled

5 CatfishBasaTilapia BatterN/ABeer batter CornmealN/ACrispy N/APanko Southern styleN/ARegular SeasonedN/ASpicy Country crispN/AOven crunchy

6 Supermarket Sales of Frozen Fish Growing Sales Volume

7 Supermarket Sales of Frozen Fish Growing Sales Volume Catfish growing, but not capturing all of new growth of new growth

8 Supermarket Sales of Frozen Fish Growing Sales Volume Tilapia capturing most of new growth of new growth

9 Supermarket Sales of Frozen Fish Growing Sales Volume Pollock sales decreased.

10 Supermarket Sales of Frozen Fish Growing Sales Volume Tilapia price is NOT the lowest!!!

11 Volume Share of Major Fish Species 2005-2006 2009-2010

12 A Closer Look at the Tilapia Success Story: What are They Doing Differently? Sales of breaded products DECLINEDSales of breaded products DECLINED for basa, salmon, cod, pollock, catfish for basa, salmon, cod, pollock, catfish Sales of breaded products INCREASEDSales of breaded products INCREASED for tilapia. for tilapia. Tilapia increasing entreesTilapia increasing entrees

13 A Closer Look at the Tilapia Success Story: What are They Doing Differently? 2005-2006 2009-2010

14 Tortilla crusted chipotle limeW/pineapple, mango salsa Gourmet with red pepperStuffed with spinach & cheese Parmesan crusted Tuscan herb W/ adobo sauce Herb crusted ParmesanW/ rolled scallop & red pepper With artichoke & pestoPotato crunch Pecan encrustedW/chimichurri

15 Top 5 Markets for Supermarket Sales Swai moving into Sacramento,Swai moving into Sacramento, San Francisco, Los Angeles San Francisco, Los Angeles Swai starting to appear in Memphis, Little RockSwai starting to appear in Memphis, Little Rock Memphis Los Angeles Chicago San Francisco Little Rock

16 Tilapia is Priced Higher than Catfish in Many Markets Chicago Memphis Little Rock Los Angeles Sacramento San Francisco

17 Prices LR, Memphis prices higher than West Coast, West Coast prices increasing & catching up/.

18 Sales Volume of Unbreaded Fish Products In Supermarkets: Little Rock

19 Sales Volume of Unbreaded Fish Products In Supermarkets: Memphis

20 Sales Volume of Unbreaded Fish Products In Supermarkets: Chicago

21 Catfish

22 Tilapia

23 Basa

24  This has been a quick, preliminary glimpse into the data that we have in our hands.  Dr. Dey & the UAPB marketing group have gotten a handle on the data & are in a position to crank out analyses.  We would like to hear your suggestions for comparisons and analyses that may be helpful!

25 Thank You!!


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