Presentation on theme: "Writing Winning Resumes – Marketing Your Professional Self"— Presentation transcript:
1Writing Winning Resumes – Marketing Your Professional Self Student Resource CentreStudent Employment Services
2Workshop Outline Student Employment Services Purpose of a Resume ConsiderationsTypes of ResumesPresentation and Formatting TipsEmployability SkillsOrganizing Your Resume
3Student Employment Services Supports students with their search foremploymentResource materialsWorkshops (Student Success)Resume critiquesJob postings on the myMacEwan Student portal (Student Services & Student Employment Services)Employment Services for Students
4Why Write A Resume?To persuade your readers that you are the best person for the job – a self-marketing toolTo construct a professional image of yourself and establish your credibilityTo provide a sample of your written communication skillsTo peak a recruiter’s interest so that they want to find out more about youTo sell your skills, experience and accomplishments that are relevant to the position you are applying for
5A Winning ResumeEmployers use resumes as a screening device. You have about 20 seconds to make a positive impact.Recruiters will use a variety of criteria to make their stack of resumes a little smaller. Spelling errors and length are two common mistakes.
6Owed to a Spell Chequer Eye halve a spelling chequer It came with my pea sea.It plainly marques, four my revueMiss steaks eye kin knot sea.It’s letter perfect awl the weigh,My chequer told me sew.
7How Not to Present your Professional Self “Worked party-time as an office assistant”“Typing speed of rpm”“Assisted with murders and acquisitions”“I have lurnt WP 6.0 computor and spreadsheet programs”“Received a plague for Salesperson of the Year”“Manged an office of ten persons”“I was working with my Mom until she decided to move”“Marital Status: Single. Unmarried. Unengaged. Uninvolved”
8Considerations…The longer your resume is, the greater the risk that it will not be understood or even read entirelyCompetition for good jobs results in a high volume of resumes and applicationsIt takes a trained, well-disciplined recruiter to give the same consideration to the last application as the firstSource: You’re Hired!” Job Search Strategies for the 90’s.
9Planning must be a deliberate prelude to writing. E.B. WhiteAuthor
10Types of Resumes There are three common types of resumes: A chronological resume emphasizes dates in reverse order, duties of jobs and highlights a steady work historyA functional resume emphasizes related skills and abilitiesA combination resume emphasizes jobs and skills. It clearly lists relevant skill areas and presents a fuller picture of your strengths
11Delivery MethodsThink about your job-search strategy and make some decisions about current resume technologies.Traditional print resumesScannable resumesOn-line web resumesResearch what is current in the industry you are targetting
13Presenting Your Information Think not of yourself, but your professional selfTarget your resume to the job you are applying forPresent information in easy-to-read categoriesUse headings to help skimmers find what they are looking forUse details to convince skeptics you really have the qualifications you say you doValidate the employability skills identified by the Conference Board of Canada
14Conference Board of Canada Employability Skills Communication SkillsThinking and Decision-Making SkillsPositive Attitude and BehaviorsFlexibility and AdaptabilityTime-Management SkillsOrganizational SkillsTeamwork Skills
15A Targeted ResumeA targeted resume addresses the employer’s need for a specific skills setThe resume content includes experience and accomplishments that are relevant to the targeted skill(s)It quickly demonstrates to the employer that you are a good match for the position
16Targeting Review the top employability skills Identify areas that you feel you can demonstrate through life, work and your recent educational experienceRefer to a specific job ad that you are interested in. Highlight the skills required. Assess the fit.
17Designing Your Resume Top 10 Visual Appeal Tips Place your strategic selling features within the visual centrePlace supporting information below itLess important material goes at the bottom of the page
18Take Note…. Beware of appearing single-dimensional Many companies appreciate generalist skills, especially small- to medium-sized companies where you are often expected to wear many hatsBy eliminating broad-based, value-added skills, you may appear less qualified in comparison with other candidates
19Organization Your name should be one of the focal points HeadersYour name should be one of the focal pointsInclude anywhere from 3 to a maximum of 8 data bits to your headerExamples: name, address, residence phone, business phone, cellular phone, fax, personal , business web-pageA word about addresses & voice mail messages
20Objective or Focus Statement Should focus on the employer’s needsMake it work-centered, not self-centeredDirect your writing toward what the employer wants and how you can give it to them
21Three Key Pieces of Information to Include in Your Objective 1) The position you want2) The key skills that qualify you3) The benefits or value to an employer
22This….Marketing research position that will use my strengths in demographic research and analysis to target, develop and maintain a dominant market share for your company.Retail buyer with impressive record contributing to gross margin improvement, comparable store sales and product development.Human Resources graduate with internship experience in training and compensation and benefits. Strong analytical skills and knowledge of budgeting and planning. Seeking an entry-level HR generalist position.
23Not This….Challenging position with a dynamic, growth- orientated company that will lead to advancement opportunities.
24Title StatementYou can quickly convey your job focus with a short noun phrase, known as a title statementCentre it below the header of your resumeThis technique is clean, gets across your point and saves you one or two lines of space
25CUSTOMER SERVICE/SALES SUPPORT PROFESSIONAL PATIRA LANEStreet Residence:Edmonton, AB T6A 2B Cellular:CUSTOMER SERVICE/SALES SUPPORT PROFESSIONAL
26Qualifications Summary Provides a concise, easy-to-read summary of your skills and qualifications at the visual centre of the resumeThree to five points that include a balance ofHard skillsTechnical training & knowledge base & experienceSoft skillsTeamwork, communication, initiative
27Be Prepared……to back up your summary statements with evidence
28Alternate Names for Qualification Skills Summary AccomplishmentsBackgroundCareer SummaryChronologyHighlightsProfessional ProfileSkills SummaryStrengthsFeatures and Benefits
29Skills Section(s)A Skills section works well for people in career transition, those with unrelated industry experience or limited paid experience, or no recent work historyIt avoids redundant job descriptions from employer to employerUse sub-headings to outline up to a half dozen skill areas that reflect your talents and strengths
30Skills Section(s) Focus on skills relevant to the position you are applying for i.e. transferable skillsFor each key skill area, think of several accomplishmentsUse action words to begin each statement i.e. prepared, developed, created, researched…
31EducationPlace this section within the visual centre of your resume if received within the past three years and is related to your professionOnce you have gained relevant experience, place below your experienceWhen decades have passed… place at the bottom and eliminate dates of graduation
32If Education is Your Biggest Selling Point (and even if it’s not) … ElaborateCan also include current and related credentials, certificates and licensesTreat your education like work experience
33For Example: EDUCATION Management Studies Diploma, Insurance and Risk ManagementMajor, 2003 – 2005Grant MacEwan College, Edmonton, ABCourse work highlights: accounting, business law, personal propertyinsurance, liability insurance, claims and risk managementField Placement (170 hours): Allstate InsuranceProvided excellent customer service while taking the lead on three client filesHonours: The Co-operators ScholarshipBased on academic achievement and the demonstration of leadershipCo-curricular activities: Planning Committee for the Student BusinessConference. Member of the International Business Association. Studentmentor for first-year business students.
34Demonstrating and Validating Your Skills Many recruiters have indicated that new grads are expected to demonstrate and validate the following:good communication and interpersonal skillsability to function as a team player and to take initiativeadaptability, flexibility, motivation and a positive attitudeHow do you show this?By specific examples integrated into your resume and cover letter. Where/when did you demonstrate these skills?
35Skills Developed as Part of Your Educational Experience Research, writing and organizational skillsWriting essays and term papersAnalytical skills and critical thinkingExamining case studies, conducting lab experiments, participating in class projectsTeam WorkGroup projects
36Skills Developed as Part of Your Educational Experience Communication skills, time-managementskills, flexibility and the ability to set goalsVolunteering, working at part-time and summer jobsInitiative and leadership skillsInvolvement in campus activitiesParticipation on committees where you have held a position or title
37Incomplete DiplomaPresent as a Diploma Program: Accounting and Strategic Measurement, Grant MacEwan CollegeAccounting and Strategic Measurement program – completed 3 terms of the diploma program before accepting an accounting training opportunity with…
38Work Experience Position title Dates Company, Location accomplishment/achievement, skills used woven in with dutiesFor example…Server Oct presentMoxie's, Edmonton, ABDemonstrated excellent communication and interpersonal skills while delivering exemplary customer service
39Awards and HonoursConsider the impact before deciding where to place this sectionIf related to your career objective, place near visual centreIf limited to community work, position near the bottomIf only one, weave it into the Qualifications Summary
40Interests/Hobbies/Activities Recruiters want to know who you really are and whether you will fit in with their team/workplace/corporate cultureIt should support your candidacy – if it doesn’t, leave it out
41Examples Travel experiences Language skills Athletic abilities Involvement in team sportsMusical/theatrical/performance abilitiesFavourite reading materialUnusual experiencesSpecial interests
42Important If you use an Interest category, make sure it is, indeed, of interest and supports your professional imageIf it reads like the one below and you’re not applying to work as a seniors’ activity co-ordinator, rework or eliminate itINTERESTSMember of Bonnie Doon Bowling TeamPlay clarinetEnjoy gardening, canning and knitting
43Prune, prune, prune… Resumes should be no more than 2 pages Ask yourself, “Does this information support or detract from my candidacy?”Omit information that does not support your skills for the positionWeed out personal pronouns
44ReferencesList on a separate sheet of paper – bring to your interview UNLESS the recruiter requests references be included with your resumeMinimally threeProfessionalSupervisorsInstructorsField Placement SupervisorsInclude name, professional title, contact informationAsk permission…first!Keep your references updated about your job search
45Resumes…Should include only relevant information about your professional self for specific employers.Should be re-written and updated often – like a career, a resume is a work-in-progress.Must include research, planning, questioning and self-reflection as part of the process.
46Lead with your strengths RememberLanguage is powerfulLead with your strengthsShow what you know
47On the human chessboard, all moves count. Miriam Scheff
48Thank You Patti Albert, Student Advisor Room 121, SRC, South Campus Rita J Kolpak, Student AdvisorRoom 7-112, SRC, City Centre Campus