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Creating a Compelling Parish Profile For the rector search process.

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Presentation on theme: "Creating a Compelling Parish Profile For the rector search process."— Presentation transcript:

1 Creating a Compelling Parish Profile For the rector search process

2 http://www.stmaryspr.org/ This session What is a Parish Profile? Getting started Your content strategy Putting it all together

3 http://www.stmaryspr.org/ This session What is a Parish Profile? Getting started Your content strategy Putting it all together

4 http://www.stmaryspr.org/ What is a Parish Profile? A reflection of your parish personality A sales pitch for your parish An executive search tool

5 http://www.stmaryspr.org/ What is a Parish Profile?

6 http://www.stmaryspr.org/ What is a Parish Profile?

7 http://www.stmaryspr.org/ What is a Parish Profile?

8 http://www.stmaryspr.org/ What is a Parish Profile?

9 http://www.stmaryspr.org/ What is a Parish Profile?

10 http://www.stmaryspr.org/ What is a Parish Profile?

11 http://www.stmaryspr.org/ What is a Parish Profile?

12 http://www.stmaryspr.org/ This session What is a Parish Profile? Getting started Your content strategy Putting it all together

13 http://www.stmaryspr.org/ Getting started Confirm expectations Assemble the team

14 http://www.stmaryspr.org/ Getting started Confirming expectations What is the time frame? Is there a budget? What is your final product?  Electronic document  Printed piece

15 http://www.stmaryspr.org/ Getting started Assembling your team Sponsor (search committee chair) Administrator (project manager) Editor Copy editors / proofreaders Photographer Production people (design, layout) Experts*

16 http://www.stmaryspr.org/ Getting started Assembling your team Experts  Parishioners  Catechists  Ministry leaders  Commission chairs  Staff  Vestry  Clergy

17 http://www.stmaryspr.org/ This session What is a Parish Profile? Getting started Your content strategy Putting it all together

18 http://www.stmaryspr.org/ Content strategy High-level plan Develop a basic outline* Gather information Lay it all out on the table (literally!) Agree how you’ll weave the parish narrative Work toward a “design plan”

19 http://www.stmaryspr.org/ Content strategy Develop a basic content outline This is available online.

20 http://www.stmaryspr.org/ Content strategy Gather fresh information Cottage meetings Parish surveys Vestry input Questionnaire for ministry leaders

21 http://www.stmaryspr.org/ Content strategy Gather fresh information Ask for specifics  Vision  Accomplishments  Aspirations

22 http://www.stmaryspr.org/ Content strategy Gather historical information Annual reports Parochial reports Parochial Reports are a great source of historical trend information about your parish

23 http://www.stmaryspr.org/ Content strategy Weave the parish narrative A profile should answer basic questions  Who are we today?  What do we value?  How do we worship together?  What is a typical Sunday?  Where do we want to go as a parish?  What kind of a leader will get us there?

24 http://www.stmaryspr.org/ Content strategy Weave the parish narrative What is our pitch? How do we tell our story? How will we draw readers in? That content outline is just a starting point. Your story might be different.

25 http://www.stmaryspr.org/ Content strategy Key content Identify any clergy (with photos) Describe church staff and property Include photos of church, rectory Include information about diocese from the parish’s perspective

26 http://www.stmaryspr.org/ Content strategy Key content Use charts and graphs for financial and congregational statistics This would be good task for one of your experts!

27 http://www.stmaryspr.org/ Content strategy Key content A brief history of the parish A few paragraphs on every active ministry or commission More detail on vital areas like Christian formation, and parish life

28 http://www.stmaryspr.org/ Content strategy Include some local flavor Describe the community Nearby schools and universities Area attractions Maybe a map of the region…

29 http://www.stmaryspr.org/ Content strategy Remember to... Play up the positives Present challenges in a positive way Include a letter to the future rector Use one editorial voice Be truthful Finish strong!

30 http://www.stmaryspr.org/ This session What is a Parish Profile? Getting started Your content strategy Putting it all together

31 http://www.stmaryspr.org/ Putting it all together Work towards a design plan Think about your visual identity Let pictures help tell your story Layout/design tips

32 http://www.stmaryspr.org/ Putting it all together Your visual identity You have one: it’s already in your leaflets, your sign, your website It’s influenced through  Colors  Fonts  Logos

33 http://www.stmaryspr.org/ Your visual identity Putting it all together

34 http://www.stmaryspr.org/ Putting it all together Your visual identity If cost is a concern... A website can be an inexpensive and flexible place to initiate a visual identity program and it’s the first place many newcomers will see you.

35 http://www.stmaryspr.org/ Putting it all together Your visual identity decision 1. Blend with your existing visual identity 2. Create a new look that’s consistent with “where you want to go” It’s a good idea to discuss option #2 with your team sponsor or search committee!

36 http://www.stmaryspr.org/ Putting it all together Pictures help tell your story Digital cameras and digital delivery make this much more affordable! Photograph all your parish events Include pictures of the church and rectory

37 http://www.stmaryspr.org/ Putting it all together Pictures help tell your story Use a mix of close-up, detail, group, and mid-range photos in a page layout or in a series of pages Print group photos big enough so that you can see faces Run any out-of-focus photos a little smaller

38 http://www.stmaryspr.org/ Putting it all together Pictures help tell your story Photos of people engage readers more than the bricks and mortar. (Sorry buildings…)

39 http://www.stmaryspr.org/ Putting it all together Layout/design tips Group photos together (they like company) Use lots of ‘em! Bigger is better Anchor pictures to corresponding text Use photo collage to humanize parish Check out Picasa for organizing your photos.

40 http://www.stmaryspr.org/ Putting it all together Layout/design tips Consistency in style puts the emphasis on the message, not the design.

41 http://www.stmaryspr.org/ Putting it all together Running the project I got the job. Now what?! Writing Content approval Technology/presentation Final review Implementing it

42 http://www.stmaryspr.org/ Putting it all together Administering Have a kickoff meeting Agree on  Roles  Responsibilities  Expectations Agree on reasonable timelines Consider dependencies

43 http://www.stmaryspr.org/ Putting it all together Administering Distribute a schedule to everyone and update as necessary

44 http://www.stmaryspr.org/ Putting it all together Administering Schedule regular, brief meetings Send routine communication to the team and the sponsor  Progress / accomplishments  Upcoming dates  Gentle reminders

45 http://www.stmaryspr.org/ Putting it all together Writing Work to your content outline Use strategies to gather accurate, concise information the first time

46 http://www.stmaryspr.org/ Putting it all together Writing Use placeholders for missing images and move on

47 http://www.stmaryspr.org/ Putting it all together Writing Too much information? Boil it down One individual stitching it together gives the profile one “editorial voice”

48 http://www.stmaryspr.org/ Putting it all together Writing Ask experts to review their sections Get a copy to your photographer/photo editor so they can begin gathering up the images

49 http://www.stmaryspr.org/ Putting it all together Writing Circulate draft copies to your proofreaders It may be old fashioned, but proofing on paper has benefits. If you proof electronically, use “Track Changes”.

50 http://www.stmaryspr.org/ Putting it all together Writing Incorporate final changes from team Ready?

51 http://www.stmaryspr.org/ Putting it all together Content approval: Round 1 These will be fresh eye— expect suggestions Encourage any sweeping changes NOW

52 http://www.stmaryspr.org/ Putting it all together Content approval: Round 1 Resist the temptation to fine-tune the size and placement of images until after all content approvals.

53 http://www.stmaryspr.org/ Putting it all together Content approval: Round 1 Share the doc with search committee, wardens Ask them to look critically  Does this look like us?  Are there gaps?  Are we being honest?  Are we missing any ministries  Are we representing our demographics?  Does it answer the key questions?

54 http://www.stmaryspr.org/ Putting it all together Round 1 feedback Make any final changes Circle back with experts if necessary

55 http://www.stmaryspr.org/ Putting it all together Content approval: Round 2 Send to vestry and bishop for their pre-approval

56 http://www.stmaryspr.org/ Putting it all together Technology/presentation We used Microsoft Word Style sheets are a lifesaver  Consistency of formatting  Reformat the whole document in minutes  Automatic “Table of Contents”

57 http://www.stmaryspr.org/ Putting it all together Style sheets

58 http://www.stmaryspr.org/ Putting it all together Table of contents

59 http://www.stmaryspr.org/ Putting it all together Image anchors

60 http://www.stmaryspr.org/ Putting it all together Images Shrink images down before placing them (this might be 200 x 150 px).

61 http://www.stmaryspr.org/ Putting it all together Final layout Text is approved, so you can start fine- tuning the layout  Image size is a great “flex point” to control where the pages break  Getting it to work just right can be challenging

62 http://www.stmaryspr.org/ Putting it all together Final layout Text is approved, so you can start fine- tuning the layout Oh, yeah. Start from the front and work your way back!

63 http://www.stmaryspr.org/ Putting it all together Final review Print out hard copy for final review; it’s easier to see errors Avoid text editing or content analysis at this phase!!! Changes can accidentally insert other errors

64 http://www.stmaryspr.org/ Putting it all together Output / Delivery Use Adobe Acrobat PDF format  Locks everything in  No squiggly lines under unknown words

65 http://www.stmaryspr.org/ Putting it all together Output / delivery Use Adobe Acrobat PDF format  Portable; frees reader  Can be printed or read in its entirety  Websites are not ideal for documents intended to be read top to bottom

66 http://www.stmaryspr.org/ Putting it all together Output / delivery Use Adobe Acrobat PDF format  Smaller file size

67 http://www.stmaryspr.org/ Putting it all together Output / delivery Send to diocese, post to the CDO database, etc. Post to parish website Make it easy to find (prominent link on home page) Promote to the parish

68 http://www.stmaryspr.org/ This session What is a Parish Profile? Getting started Your content strategy Putting it all together Bask in the satisfaction of a job well-done!

69 http://www.stmaryspr.org/ Questions?

70 http://www.stmaryspr.org/ Questions? How should we talk about our “challenges”? Where can we get advice about websites? Should we have the profile printed? What resources are there?

71 http://www.stmaryspr.org/ The Team Sponsor Administrator Editors Expert PhotographersLayout/Technical


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