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How to choose your IA topic The moment has come to choose your topic Laura Swash Pamoja, August 20122.

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Presentation on theme: "How to choose your IA topic The moment has come to choose your topic Laura Swash Pamoja, August 20122."— Presentation transcript:

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2 How to choose your IA topic

3 The moment has come to choose your topic Laura Swash Pamoja, August 20122

4 Ethical? 3 NameLink (or use your texts)Description Asch, S. (1950s)Conformity (See Course Companion, p ) Several studies into conformity. Bandura, A., Ross D. and Ross, S.A. (1961) Social Learning (See Course Companion, p ) Research into the transmission of aggression through children imitating aggressive adult role models. Peterson, L.R. and Peterson, M.J. (1959) Memory (See slide 8 for a summary) Memory and meaning, exploring the levels of processing theory. Stroop, J.R. (1935) Cognitive Processing (See slide 9 for a summary) Automatic cognitive processing, and interference in verbal reactions.

5 True Experiment? Laura Swash Pamoja, August There is either one experimental group and one control group, or two experimental groups, each under different conditions. Other variables are controlled.

6 It’s Simple! Some ideas for you. You do not have to do any one of these, but they are a good starting point for your thinking. (See the Psychology Guide, p for more details): Laura Swash Pamoja, August Central traits in impression formation—“Forming impressions of personality”, Asch (1946) How adjectives used in a description of a fictional person affect the person’s likeability rating. Social facilitation—“The dynamogenic factors in pace- making and competition”, Triplett (1898) How the presence of others affects the speed of performance on a task. “Memory and levels of processing”, Craik and Tulving (1975). How the level at which we process a word affects our memory. “Word and letter recognition. Context effects and effects of position in visual search”, Neisser (1964) How the task of finding a letter amongst others is affected by the shape of the contextual letters.

7 Here we go! My IA Topic Study replicated Aim Variables - IV Variables – DV Variables - Controlled Laura Swash Pamoja, August 20126

8 And remember to Laura Swash Pamoja, August 20127

9 8

10 9 Attention: J.R.Stroop (1935) Stroop (1935) noted that observers were slower to properly identify the colour of ink when the ink was used to produce colour names different from the ink. That is, observers were slower to identify red ink when it spelled the word blue. This is an interesting finding because observers are told to not pay any attention to the word names and simply report the colour of the ink. However, this seems to be a nearly impossible task, as the name of the word seems to interfere with the observer's ability to report the colour of the ink. Abstract: In this study pairs of conflicting stimuli, both being inherent aspects of the same symbols, were presented simultaneously (a name of one colour printed in the ink of another colour--a word stimulus and a colour stimulus). The difference in time for reading the words printed in colours and the same words printed in black is the measure of the interference of colour stimuli upon reading words. The difference in the time for naming the colours in which the words are printed and the same colours printed in squares is the measure of the interference of conflicting word stimuli upon naming colours. Reference: Stroop, J.R., “Studies of interference in serial verbal reactions”. Journal of Experimental Psychology, 28,


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