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Presentation on theme: "This show will proceed as you click your mouse Exit."— Presentation transcript:

1 This show will proceed as you click your mouse Exit

2 Introduction There are drawbacks to both fresh and frozen seafood Freezing seafood can change its color, flavor and texture Fresh fish may not be as “fresh” as you would think Tuna is a great specie to use for our example There are drawbacks to both fresh and frozen seafood Freezing seafood can change its color, flavor and texture Fresh fish may not be as “fresh” as you would think Tuna is a great specie to use for our example Exit

3 Fresh Tuna Top quality tuna is the most valuable food animal in the world In June 1999, our company president witnessed a Bluefin Tuna being sold, in the round, for 19,000yen/kg That translates to $58.23/lb The fish weighed 800 pounds Total sale price was $46,587 The auction price for the actual meat was $97.05/lb. On January 18, 2001 a single Bluefin Tuna was sold for a record $140,000 Top quality tuna is the most valuable food animal in the world In June 1999, our company president witnessed a Bluefin Tuna being sold, in the round, for 19,000yen/kg That translates to $58.23/lb The fish weighed 800 pounds Total sale price was $46,587 The auction price for the actual meat was $97.05/lb. On January 18, 2001 a single Bluefin Tuna was sold for a record $140,000 Exit

4 Here is an actual path to market for “fresh” Tuna… A boat can take 1 week to get to the fishing area, fish for 1 week and take 1 week back It can take 1 to 2 days to process and pack the fish It can take 1 to 3 days in transit to get to the distributor 1 to 3 days to get to the seafood store or restaurant 1 to 3 days before it is served to the public After 25 days, as long as it never been frozen, this fish can still be called “fresh” A boat can take 1 week to get to the fishing area, fish for 1 week and take 1 week back It can take 1 to 2 days to process and pack the fish It can take 1 to 3 days in transit to get to the distributor 1 to 3 days to get to the seafood store or restaurant 1 to 3 days before it is served to the public After 25 days, as long as it never been frozen, this fish can still be called “fresh” Exit

5 For tuna to be top quality it has to be… Caught properly Processed and iced while on the boat Shipped to the end customer as soon as possible Consumed as soon as possible A problem with any of these steps may cause the tuna to be unusable Caught properly Processed and iced while on the boat Shipped to the end customer as soon as possible Consumed as soon as possible A problem with any of these steps may cause the tuna to be unusable Exit

6 Frozen Tuna When tuna is frozen using conventional methods, the flesh turns brown and dry This frozen tuna may be acceptable for cooking or canning but it loses most of its appeal It is totally unacceptable for sashimi When tuna is frozen using conventional methods, the flesh turns brown and dry This frozen tuna may be acceptable for cooking or canning but it loses most of its appeal It is totally unacceptable for sashimi Exit

7 In Japan, Most Tuna is Frozen In Japan, tuna is frozen and stored in special -75ºF freezers This freezing method maintains the desired characteristics Freezing and holding fish at these low temperatures is expensive and is impractical outside of Japan In Japan, tuna is frozen and stored in special -75ºF freezers This freezing method maintains the desired characteristics Freezing and holding fish at these low temperatures is expensive and is impractical outside of Japan Exit

8 Customer Requirements Consistent superior product quality Predictable competitive prices Consistent supply Consistent sizing Have it on hand when they need it No shrink Consistent superior product quality Predictable competitive prices Consistent supply Consistent sizing Have it on hand when they need it No shrink Exit

9 Cryofresh® is a revolutionary seafood processing technology patented by Hawaii International Seafood, Inc. Cryofresh® is a revolutionary seafood processing technology patented by Hawaii International Seafood, Inc. The Answer Exit

10 What’s Cryofresh ® ? Cryofresh® utilizes filtered wood smoke to capture the vitality of seafood in a “live” state with no degradation to color or cell structure These super premium products can be stored in standard -10ºF freezers for up to 9 months and have a thawed shelf life of 3 to 5 days Cryofresh® utilizes filtered wood smoke to capture the vitality of seafood in a “live” state with no degradation to color or cell structure These super premium products can be stored in standard -10ºF freezers for up to 9 months and have a thawed shelf life of 3 to 5 days Exit

11 Our Process Start with Good Raw Product Trim Skin & Bloodline Cut into Steaks Treat with our patented Tasteless Smoke Pack & Freeze Start with Good Raw Product Trim Skin & Bloodline Cut into Steaks Treat with our patented Tasteless Smoke Pack & Freeze

12 Retention of Characteristics When Tuna is treated with chilled “Tasteless Smoke” it retains its fresh characteristics during freezing Normal decomposition occurs after the product is thawed When Tuna is treated with chilled “Tasteless Smoke” it retains its fresh characteristics during freezing Normal decomposition occurs after the product is thawed Exit

13 Product Strengths Exit

14 Spectacular Quality The color and texture must be experienced to be believed The flavor is so good that top corporate chefs around the world have added Cryofresh to their menu The color and texture must be experienced to be believed The flavor is so good that top corporate chefs around the world have added Cryofresh to their menu Exit

15 Consistent Size Cryofresh is available in random or portion controlled sizes Competitive, consistent price and supply Regardless of season, weather or phase of the moon, the price and availability hold constant The skin, bones and blood line have been removed so you only pay for useable product Surface shipping a frozen product is 1/10 the cost of an air shipped fresh product Cryofresh is available in random or portion controlled sizes Competitive, consistent price and supply Regardless of season, weather or phase of the moon, the price and availability hold constant The skin, bones and blood line have been removed so you only pay for useable product Surface shipping a frozen product is 1/10 the cost of an air shipped fresh product Exit

16 Other Species The first question people ask us is “How did you guys do that?” That is always followed by “What else can I get?” Any fish can be frozen with superior results using the Cryofresh process We are always pursuing production of new species, we are currently offering Tuna Swordfish Snapper Grouper Mahi Shark Tilapia The first question people ask us is “How did you guys do that?” That is always followed by “What else can I get?” Any fish can be frozen with superior results using the Cryofresh process We are always pursuing production of new species, we are currently offering Tuna Swordfish Snapper Grouper Mahi Shark Tilapia Exit

17 Summary Cryofresh® is a revolutionary seafood processing technology process patented by Hawaii International Seafood’s president, Bill Kowalski Cryofresh produces seafood with spectacular color and flavor These exceptional products can be stored in standard -10º F freezers for up to 9 months and have a thawed shelf life of 3 to 5 days The price and supply is consistent and competitive Tuna and Swordfish are available as Steaks and Loins Other species such as Marlin, Snapper, Mahi and Grouper are also available Cryofresh® is a revolutionary seafood processing technology process patented by Hawaii International Seafood’s president, Bill Kowalski Cryofresh produces seafood with spectacular color and flavor These exceptional products can be stored in standard -10º F freezers for up to 9 months and have a thawed shelf life of 3 to 5 days The price and supply is consistent and competitive Tuna and Swordfish are available as Steaks and Loins Other species such as Marlin, Snapper, Mahi and Grouper are also available Exit

18 For More Information Hawaii International Seafood, Inc. corporate offices are located in Honolulu, Hawaii Our Mainland phone number is (248) Our Mainland fax number is (248) Hawaii International Seafood, Inc. corporate offices are located in Honolulu, Hawaii Our Mainland phone number is (248) Our Mainland fax number is (248) Exit


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