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Festival Of Hope (FOH) Iconic Cause + Music Event July 1-5, 2011 Cotton Bowl Stadium & Fair Park Dallas, TX Topline 3.17.11 review for iconic cause + music.

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Presentation on theme: "Festival Of Hope (FOH) Iconic Cause + Music Event July 1-5, 2011 Cotton Bowl Stadium & Fair Park Dallas, TX Topline 3.17.11 review for iconic cause + music."— Presentation transcript:

1 Festival Of Hope (FOH) Iconic Cause + Music Event July 1-5, 2011 Cotton Bowl Stadium & Fair Park Dallas, TX Topline 3.17.11 review for iconic cause + music event London, England, UK (Live) Johannesburg, South Africa (Live) Rio de Janeiro, Brazil (Live) Dallas, Texas, USA (Live) New York, New York, USA (Simulcast) Washington, DC, USA (Simulcast) And Doha, Qatar (Live) September 5-7, 2015

2 iconic cause + music event Content What is the Festival of HOPE? Charity Production Budget Schedule Results Questions

3 iconic cause + music event What is the Festival of HOPE? Health + Opportunity + Purpose + Education = HOPE! HealthQuality healthcare for everyone, everywhere. OpportunityDoors opened with a hand up, not a hand out. PurposeA reason to invest in self development. EducationKnowledge, skills and intellectual capital for life.

4 iconic cause + music event Charity This will be the largest charity event in history, raising more donations than have ever been raised at one time for charities supporting HEALTH, OPPORTUNITY, PURPOSE and EDUCATION. $1.0 Billion for $1.0 billion for 100 charities Worldwide

5 iconic cause + music event Charities will be selected according to their specific mission to meet HOPE objectives, and vetted for their financial efficiency. Criteria include: Official charity registration. Percentage of funds going to programs, not administration. Low overhead including executive compensation. Specific projects for donations that are made, which can be audited and reported online showing how funds are invested. Continuing availability of data for donors to monitor use. Representatives available to come to Dallas to answer questions from public and press.

6 iconic cause + music event Production Paul Flattery (35 years): Producer and director; concert, video and live TV. Live Earth, Live 8 production team; Emmy winner. John Conk (43 years), Henry Smith (40 years): Concert and world tour managers. Event Services Inc. provides full service from site selection to lighting/sound to security to video post-production. Steve Brown (30 years): Producer and director; high-tech laser shows and concerts. Edward Tydda (30 years): Producer, director and manager; concerts and live events. Live Aid ‘85 production team. Combined Total Experience: 178 years

7 iconic cause + music event CONCERTS & TOURS U2 360 Tour Raleigh Madonna Sweet & Sticky World Tour Jay Z US Concert Eminem US Tour Def Leppard Live James Taylor Private Party Kenny Chesney Dave Matthews Band Bruce Springsteen Billy Joel Hershey Park Metallica Multiple Dates George Strait Tour Prince Private Party Spirit - The Seventh Fire US Tour Alabama Live in Concert Lynryd Skynryd Live in Concert Genesis We Can't Dance World Tour

8 iconic cause + music event Led Zeppelin on Tour Dave Matthews Band Great Lawn, Central Park Kenny Chesney No Shirt, No Shoes, No Problems David Bowie Sound & Vision World Tour Bruce Springsteen World Tour Kiss / Aerosmith Battle of the Bands Tour Bon Jovi US Tour Linkin Park Live in Texas Metallica Summer Sanitarium Tour Styx / REO National Cattle Congress Tom Petty Pearl Jam Foo Fighters Journey Live Cher World Tour Counting Crows World Tour Alan Jackson Tour

9 iconic cause + music event Pink Floyd Division Bell World Tour John Mellencamp Summer Work Tour Sheryl Crow MTV Concert Turandot Opera Beijing & Budapest Janet Jackson Live from Aloha Stadium ‘N Sync World Tour The Three Tenors World Tour U2 Popmart World Tour U2 Zoo TV World Tour Michael Jackson History World Tour Michael Jackson Dangerous World Tour Rolling Stones A Bigger Bang Tour Rolling Stones Bridges to Babylon World Tour Rolling Stones Voodoo Lounge World Tour Rolling Stones Urban Jungle Rolling Stones Steel Wheels Tour ZZ Top European Tour

10 iconic cause + music event CORPORATE PROMOTIONS AT&T Dunkin’ Donuts Anheuser Busch Microsoft Old Spice Moet & Chandon Harley Davidson VW Ford Nike American Express Red Bull Hertz Nokia Victoria’s Secret Atlanta Olympics ‘96 FESTIVALS Live Aid, Live 8, Live Earth Rothbury Festival Sting in Central Park Fan Fest Nashville Dave Matthews Band Central Park Memphis in May Beale Street Music The Social at Ross Tribeca Film Festival Detroit Music Festival Fan Fair Country Music Festival Dalai Lama in Central Park Cross Roads Guitar Festival Bonnaroo Music & Arts Festival Detroit Jazz Festival Music Midtown Festival Woodstock ‘99

11 iconic cause + music event TELEVISION PRODUCTIONS: 2014: 19 th Annual Critics' Choice Movie Awards, Daytona 500 Curtain-Raiser, Nickelodeon Kids’ Choice Awards, Teen Choice Awards. 2013: Fox's New Year’s Eve, American Country Awards, An American Cinematheque Tribute to Jerry Bruckheimer, Teen Choice Awards, Nickelodeon Kids’ Choice Awards, Critics’ Choice TV Awards, O Music Awards, Hooters' International Swimsuit Pageant, Behind the Music Remastered (Motorhead, Deep Purple), Hub's Halloween Bash. 2012: 12-12-12 Concert for Sandy Relief, American Country Awards, An American Cinematheque Tribute to Ben Stiller, Emmys Red Carpet Live, Teen Choice Awards, 26 th Annual Genesis Awards, Nickelodeon Kids' Choice Awards. 2011: American Country New Year's Eve Live, An American Cinematheque Tribute to Robert Downey Jr., American Country Awards, Countdown to the American Music Awards, The Brain Storm, ALMA Awards, I.Am First: Science Is Rock & Roll, Teen Choice Awards, Critics' Choice TV Awards, 25 th Annual Genesis Awards, Nickelodeon Kids’ Choice Awards, 16 th Annual Critics' Choice Movie Awards. 2010: New Year's Eve Live!, American Country Awards, Nickelodeon Mega Music Fest, Teen Choice Awards, Hollywood Salutes Matt Damon: An American Cinematheque Tribute, 24 th Annual Genesis Awards, Nickelodeon Kids' Choice Awards.

12 iconic cause + music event 2009: Billboard's New Year's Eve Live, Alma Awards, Teen Choice Awards, 23 rd Annual Genesis Awards, Nickelodeon Kids' Choice Awards, 14 th Annual Critics' Choice Awards, Samuel L. Jackson: An American Cinematheque Tribute. 2008: American Music Awards Red Carpet Live, Macy's Passport Celebrity Catwalk Challenge, High School Musical: Get in the Picture (TV Series), Teen Choice Awards, VH1 Rock Honors: The Who, Your Mama Don't Dance (TV Series), Nickelodeon Kids' Choice Awards, 13 th Annual Critics' Choice Awards. 2007: Nickelodeon’s Kids’ Choice Awards, Julia Roberts: An American Cinematheque Tribute, Teen Choice Awards, Live Earth: Concerts for a Climate Crisis, Live Earth Documentary, VH1 Rock Honors, 21 st Annual Genesis Awards. 2006: Nokia New Year's Eve, George Clooney: An American Cinematheque Tribute, Arby's Action Sports Awards, Billboard Music Awards, Teen Choice Awards, VH1 Rock Honors, Nickelodeon Kids' Choice Awards, Second JammX Kids All-Star Dance Special, JammX Kids All Star Dance Special, Al Pacino: An American Cinematheque Tribute, Miss America – The Movie, 11 th Annual Critics' Choice Awards.

13 iconic cause + music event 2005: Billboard Music Awards, Miss America Pageant, The Right Spectacle: The Very Best of Elvis Costello - The Videos, Teen Choice Awards, Live 8 TV Special World Broadcast, Nick & Jessica's Tour of Duty, Nickelodeon Kids' Choice Awards, Steve Martin: An American Cinematheque Tribute, Billy Squier: Video Hits, Blondie: Video Hits, 10 th Annual Critics' Choice Awards. 2004: Billboard Music Awards, Nick & Jessica's Family Christmas, Genesis: The Video Show (Segments: "No Son Of Mine", "I Can't Dance", "Hold On My Heart", "Jesus He Knows Me", "Invisible Touch", "Throwing It All Away", "Land Of Confusion", "Tonight, Tonight, Tonight", "Anything She Does", "In Too Deep"), Miss America Pageant, Teen Choice Awards, Crosby, Stills & Nash: The Acoustic Concert, Summer Music Mania, VH1 Divas, Nickelodeon Kids' Choice Awards. 2003: Billboard Music Awards, Dance Fever, Comedy Central Presents: The Commies, Nicole Kidman: An American Cinematheque Tribute, Michael Jackson: Number Ones, Island Birthday Bash, Miss America Pageant, Pat Benatar: Choice Cuts - The Complete Video Collection, Teen Choice Awards, Summer Music Mania, VH1 Divas Duets, Nickelodeon Kids' Choice Awards, Hollywood Celebrates Denzel Washington: An American Cinematheque Tribute.

14 iconic cause + music event 2002: Billboard Music Awards, Blockbuster Hollywood Christmas Spectacular, Blondie: Greatest Video Hits (Segments: "Dreaming", "Atomic", "Union City Blue", "The Hardest Part"), Miss America Pageant, Teen Choice Awards, Summer Music Mania, CMT Flame Worthy Video Music Awards, VH1 Divas Las Vegas, World's Greatest Commercials, Nickelodeon Kids' Choice Awards, CBS/VH1 Grammy Countdown, Hollywood Salutes Nicolas Cage: An American Cinematheque Tribute. 2001: Teen Choice Presents: Teenapalooza, Nickelodeon Kids' Choice Awards, Billboard's Rock 'n' Roll New Year's Eve, TNN/CMT Country Weekly Music Awards, 3 rd Annual TV Guide Awards, Summer Music Mania, Billboard Music Awards, Teen Choice Awards, Billy Joel: The Essential Video Collection (Segment: "A Matter of Trust"), Concert for New York City, California Summer Countdown, Babyface: A Collection of Hit Videos. 2000: Billboard's Rock 'n' Roll New Year's Eve, A Holiday Music Spectacular from Miami Beach, Holiday Music Spectacular, Hi-Fi Room (TV Series), Summer Music Mania, Britney in Hawaii, Billboard Music Awards, Britney Spears: There's No Place Like Home, 'N Sync: 'Ntimate Holiday Special, Hollywood Salutes Bruce Willis: An American Cinematheque Tribute, Teen Choice Awards, Nickelodeon Kids' Choice Awards.

15 iconic cause + music event Detailed event budgets for each venue, expenditure summaries, charity donation summaries, and financial audits will be prepared quarterly by BDO, the world's fifth largest accounting firm serving clients from 1,200 offices in 139 countries. Sponsor funds will be insured and bonded by Marsh and Aon, world specialists in unique event guarantees. 100% of public charitable donations will be reported with data for each charity available on the FOH website. Allen Global Enterprises LLC will manage contracting through a special BVI entity formed to manage funds from sponsors and ticketing, and monitored continuously by BDO.

16 iconic cause + music event

17 Available Seating Doha 45,000 X 3 days135,000 London 95,000 X 2 days190,000 Johannesburg 95,000 X 2 days190,000 Rio de Janeiro200,000 X 3 days600,000 Dallas 95,000 X 3 days285,000 Total: 1,400,000

18 Cotton Bowl Stadium & Fair Park Dallas, Texas iconic cause + music event

19 Results Charitable events in seven major cities on five continents: Doha – London – Johannesburg – Rio de Janeiro – Dallas New York – Washington, A place in history earned for setting the standard for this type of global charitable event, An unmatchable platform to speak to the World on the importance of charity and value of education, A billion dollars raised for 100 charities worldwide for Health, Opportunity, Purpose and Education.

20 www.thefestivalofhope.org & iOS, Android, Microsoft 7 apps www.thefestivalofhope.org iconic cause + music event PRESENCE ON DIGITAL AND MOBILE ASSETS BEFORE, DURING AND AFTER THE EVENT THROUGH DECEMBER 2015

21 Festival Of Hope (FOH) Iconic Cause + Music Event July 1-5, 2011 Cotton Bowl Stadium & Fair Park Dallas, TX Topline 3.17.11 review for iconic cause + music event London, England, UK (Live) Johannesburg, South Africa (Live) Rio de Janeiro, Brazil (Live) Dallas, Texas, USA (Live) New York, New York, USA (Simulcast) Washington, DC, USA (Simulcast) And Doha, Qatar (Live) September 5-7, 2015

22 iconic cause + music event What is the strategic purpose and outcome of this endeavor – the “prize”? Create an unmatchable platform from which to speak to the World on the value of education, the gift that generates personal, societal, economic, and political benefits for a lifetime. Raise record-setting contributions to charities supporting education, health and hunger relief to meet the World’s hunger in mind and body. Engage four billion viewers and fans worldwide, while earning a place in history for setting the standard for this type of global event. Why should artists and sponsors be excited and inspired by this? This global event will span distance, time, and cultures with music, the universal language that connects us all. Continued coverage over the event’s full three days, from the opening ceremony to the close, will showcase a sponsor’s purpose, products and philosophy. The World will see, as it happens, the defining moment of a generation’s global movement toward awareness, tolerance, and cooperation.

23 iconic cause + music event What are the imperatives for this to occur? This is not a competitive event similar to winning a bid for the Olympic Games or World Cup, but rather a fight against the tyranny of the clock and calendar. Competition is for the attention of those whose participation will generate its success – the artists and producers. This confidence will be gained when they see commitment of financial and intellectual resources sufficient to carry the event through to a successful completion. For that, the Primary Sponsor must be “all in … to the end.” Artists, producers, managers, and executive producers will leave their egos at home and focus on the success of the larger event. Contracts with producers, venues, artists, and media must be in place in time to organize and schedule the details of all artists’ performances and special events. Advanced RFID ticketing and social media outreach systems will be tested and fine- tuned in two smaller events in the run-up to this event in 2015.

24 iconic cause + music event What is the strategy? The Executive Production team has: Long-standing strategic relationships within the music and entertainment sector; Deep experience in mega-event production including the original “Live Aid”, “Live Earth”, “Live 8”, and “Woodstock ’99”; A novel RFID ticketing system and related social media marketing system; Relationships and ongoing discussions with American Express, MySpace, E-Checks, and major insurers; Commitments from major vendors at the event’s largest venue, Fair Park in Dallas; Current outreach to over 250,000 Twitter followers and growing fast; and Relationships with key government representatives in London, Rio de Janeiro, and Dallas. These already substantial assets will be integrated into five production “blocks” with central coordination to orchestrate the event.

25 iconic cause + music event What are the operational aspects and implementation model? Five of the World’s most experienced event producers, one of its top business strategists, and two dozen marquee acts have joined the team. Individual live venues – Doha, London, Johannesburg, Rio de Janeiro, and Dallas – will be handled as “blocks,” with individual senior producers handling each one. Integration of performances will be managed at a central media studio. Special events crossing multiple venues or time zones will be coordinated by the central production team. Event will follow a 60-minute “production wheel.” Conceptually, rather than put on a single 12-hour concert, production teams will put on a series of 12 one-hour concerts, each with same schedule template. Transitions will occur at the same minute within each hour so those at each venue will know where they are on “the wheel.”

26 iconic cause + music event Points of Light: Largest worldwide charity event ever produced in history September 5 th 6 th and 7 th of 2015; an historic worldwide event spanning distance, time, and cultures that will be remembered for generations. Executive Production Board includes five of the world’s most experienced live music event producers. 150 hours of live music over 3 consecutive days broadcast live from 5 locations: Doha, London, Johannesburg, Rio de Janeiro, and Dallas. 4 Billion people: More people will view this event than the Olympics, World Cup, Super Bowl, Masters Golf Tournament, and US Open Tennis Tournament combined. 1.4 Million tickets will be available to 3-day live concert events. Related events may pull in as many as 8 Million fans in Dallas and over 3 Million in Rio de Janeiro. 100% of donations (>$1 Billion) will go to 100 pre-selected and vetted charities with zero administrative deductions. 1.5 Million trees planted, all live music venues carbon neutral or positive.

27 iconic cause + music event Largest laser and fireworks shows ever produced. Largest ever walkathon across the US – from Dallas to New York in 4 months – terminating at Times Square on Christmas Day, televised on “Good Morning America.” Primary Sponsor’s logo illuminated in fireworks visible and televised from International Space Station. Live concert begins in city of Primary Sponsor in the Middle East and ends in Dallas, followed by beginning of walkathon to New York City. Many of world’s top musicians and artists will perform live in city where event begins in Middle East. Some will “bookend,” i.e. play both there and in Dallas. Primary Sponsor’s logo will appear on every ticket sold, on all merchandising (e.g. clothing, posters, videos, etc.), on all printed and televised media, on all large screen TV’s, and on all outside stadium banners and posters at each site. Comparison: “Live Aid” reached over 2 Billion fans in 1985, and expected to raise $1.5 Million. It raised $283 Million in one day, and to date has raised nearly … $500 Million

28 iconic cause + music event Reader’s Notes:

29 iconic cause + music event HealthSelf protection OpportunitySelf reliance PurposeSelf direction EducationSelf development Individual sustainability, the ultimate goal of every charity.


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