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Cocor MediaChannel Luxury Outdoor for spectacular B randing iPhone Creative proposal July, 2009.

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Presentation on theme: "Cocor MediaChannel Luxury Outdoor for spectacular B randing iPhone Creative proposal July, 2009."— Presentation transcript:

1 Cocor MediaChannel Luxury Outdoor for spectacular B randing iPhone Creative proposal July, 2009

2 Cocor MediaChannel Today iPhone Creative proposal Content

3 Cocor MediaChannel – Today Largest media facade in Europe – 3300 sm, largest DOOH (digital outdoor) from continental Europe combining both spectacular content with commercial spots.Largest media facade in Europe – 3300 sm, largest DOOH (digital outdoor) from continental Europe combining both spectacular content with commercial spots. The Auto Traffic is represented by 2.9 mil cars meaning minimum 5.8 mil eyeballs passing by the media façade each month, on 6 from the 8 traffic bands. Accordingly to June-15 th of July data, the traffic did not decrease during this period as was expected over summer. The only DOOH equipped with daily traffic counter from Bucharest Police dept. Opportunity to see/week is between 2-11 times, accordingly to our research. “Eye’s on Impressions”/”Daily Effective Reach” is close to 90%, due to the spectacular and innovative support. Dwelling time, time to be exposed to the media facade is between 40s and 3 minutes, as per the traffic registered. 50% of broadcasting time is local and national content: Theatre posters, Traffic Prognosis, Amber Alerts, National holidays, Cultural events, etc. Cultural Banner Exchange with International Urban screens Association - Streaming museum – Urban screen located in Piazza Domo from Milano -

4 Creative media - DOOH Because we know, Clients are more and more demanding, they want to be the first to have an innovative and successful campaign, which will significantly increase the level of awareness of the brand. Because DOOH is proven to be internationally recognized as one of the most creative media. Picadilly Circus London – interactive campaign for McDonalds – taking tourists photos under specific frames.Picadilly Circus London – interactive campaign for McDonalds – taking tourists photos under specific frames. DOOH-Mobile platform: Times Square New York – Nike ID ad. DOOH-Online platform: webcam Cocor MediaChannel broadcasting Heineken spot posted on increased with 50% the traffic on the promotion site during the trial period bringing 6,000 clicks in two weeks.DOOH-Online platform: webcam Cocor MediaChannel broadcasting Heineken spot posted on increased with 50% the traffic on the promotion site during the trial period bringing 6,000 clicks in two weeks. Innovative platform communication for Mobile companies: T- Mobile in Trafalgar Square, UK.Innovative platform communication for Mobile companies: T- Mobile in Trafalgar Square, UK. AND....

5 Hour time by Orange on Cocor MediaChannel Starting July, the exact hour can be viewed on the largest media facade in Europe which becomes attractive as well due to its cosmopolitan content. The format used is the one of a Smart phone as in the picture attached. The spot can be viewed on: ANNEL#play/uploads/17/TlLmZ7f5PhA The format of the display can be modified accordingly to the desired terminal – iPhone, Nokia, Samsung, etc.

6 Traffic data by Orange on Cocor MediaChannel Since its launch in December 2008, the media façade broadcasts the traffic map for the inner city of Bucharest. The format could be interactive as in the picture attached and used as an application offered by Orange when browsing on m.automarket.ro or m.cocor.ro In this way, the data are both transmitted via Orange to its subscribers and via the media façade to all viewers.


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