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Published byJonah Keating
Modified over 2 years ago
Presented by Chuck Schwambach
We may experience this… “Did you see those prices? I thought this was a not-for-profit community!”
Educate Inform Reassure Isolate emotional issues
Fear Satisfaction Money/value concerns
I’m not ready yet I’m too young I’m too old Not sure what to do I’ll miss my friends
I’ll never get sick I’ll never need nursing care I’ll always drive everywhere I’ll never need all those services
Monthly fees too high I have to sell my home My children are against this I can get a better deal at Shadyhome Retirement Community
Establish trust Educate and inform Establish if objections is legitimate breaking down the brick wall Ask for clarification Soften objection Provide empathy and understanding Never stop selling
Butch Cassidy Video
Assure you have the buy-in Assure all their questions are answered Ask the tough questions Watch the body language Discuss finances Assure you have explained the benefits to them Ask for check Schedule subsequent appointment
Lost in America Video
Take the Objection Head on An objection signals that they are fully engaged Ask Open-ended questions Seek understanding and rephrase Refuse to accept.
–Objections are concerns, hesitations, doubts, or other honest reasons a customer has for not making a purchase. Objections give you an opportunity.
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