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HeartSine Distributor Meeting 2015

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Presentation on theme: "HeartSine Distributor Meeting 2015"— Presentation transcript:

1 HeartSine Distributor Meeting 2015
Brought to you by: PROMED Marekting Sdn Bhd

2 Country Background MALAYSIA Population: 30 million GDP per capital*: ?
Major Industries: Rubber and palm oil *Source: (Malaysia Statistics Department website)

3 MALAYSIA AED Situation
Top 3 AED Competitors Philips Zoll Nihon Kohden Top 3 AED brands Philips Zoll Nihon Kohden Remarks: Others active competitors in Malaysia, Cardiac Science, DefibTech, PRIMEDIC, IPAD Korea Public Awareness of AED in Malaysia-LOW

4 Company Profile 20 Years Experience in First Aid industry
TOP 5 First Aid Manufacturer in Malaysia Manufacturing of high quality Regulated and Non-Regulated First Aid & Trauma Kit. Importer of Stretcher, Immobilizer System, Resuscitation and Medical products

5 RESELLERS Number of reseller in different region -South(5) -North(5) -East coast (3) -Central(30)

6 Existing Markets Pre-hospital
Reseller (Gov Tender,PPE Safety ,Medical Supplier) Commercial Building Dialysis Center Hotel Factories

7 Target Markets Pre-hospital
Factories, Hotel , Shopping Mall, University Dialysis Center First Aid & CPR Training Provider Public Access(LRT Station,Monorial,KTM,MRT)Project Sales Government’s Building Sales Forecast : 150 units

8 How We reach our Target Market?
Trade Show Booth(Medical & Safety Conference) Support & Partner with NGO(Red Crescent, St.John) CPR & AED Awareness Campaign (Free CPR Talk) Educate Reseller

9 Sales techniques or Promotions that worked
Pricing Strategy- eg: Trade in Offer, Promotion on Heart Month Sell as Package (CPR+ AED Training Course) Offer and Sell Preventive Maintenance Dedicated account support( , Phone call)

10 Specific support needed
Funding support –Trade show booth ( Medical & Safety Conference) Marketing tools More Discount due to Targeted Client is more on Reseller

11 ProMed Marketing Sdn Bhd
Thank You! This presentation has been brought to you by: Winson Low ProMed Marketing Sdn Bhd

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