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Extending a Heritage Brand Presented by: Diane Hund, Director of Marketing Ball Horticulture Company Sponsored by:: Connecting. Informing. Advancing.

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Presentation on theme: "Extending a Heritage Brand Presented by: Diane Hund, Director of Marketing Ball Horticulture Company Sponsored by:: Connecting. Informing. Advancing."— Presentation transcript:

1 Extending a Heritage Brand Presented by: Diane Hund, Director of Marketing Ball Horticulture Company Sponsored by:: Connecting. Informing. Advancing.

2 Help us create a “lesson’s learned” section on our chapter blog at AMAMilwaukee.WordPress.com Post live Tweets during the event using #AMAMKE and be sure to follow Twitter.com/AMAMilwaukee Share your comments on our Facebook Page and be sure to like American Marketing Association – Milwaukee Chapter Join the Conversation

3 May 17-18:B2B Social Media Workshop Dana VanDen Heuvel, Founder The MarketingSavant Group Learn to build a complete B2B multi- channel, social media enabled marketing strategy Grow your base of followers, fans, readers and engaged participants across all social media channels Align social media with the industrial Buying process Upcoming National Program Held at Aloft. Details and registration at AMAMilwaukee.org

4 Give a Little and Get a Lot Join the AMA Milwaukee leadership team for hors d’oeuvres and drinks at a casual, Volunteer Recruitment & Recognition Event. WHEN: Thursday, June 2 from 5:00-7:30 p.m. WHERE: Ryan Braun’s Graffito This member-only event is limited to 60 attendees and advanced registration is required. Watch for more details.

5 Join AMA today and select from two exclusive offers: Receive a $20 Amazon.com Gift Card* with AMA Membership OR Get a $200 AMA conference coupon PLUS Join now and we’ll also waive the $30 activation fee. Visit JoinTheAMA.com. Both offers expire May 31, 2011; limited to new members only, renewals excluded *Amazon.com is not a sponsor of this promotion Special Membership Offer

6 June 21:Engaging Management and Internals in a Successful Merger Lee Berg, Vice President Marketing & John Borgen, Vice President Fraternal Catholic Financial July 19:Agency Crawl Tour local west side creative shops including Bader Rutter, Johnson Direct & GMR August 16: Excellence in Marketing: Case Study 2010 Excellence in Marketing Award Winner Upcoming Local Programs Details and registration at AMAMilwaukee.org

7 September 20: Marketing That Makes a Difference in Our Community Chellee Siewert, Vice President of Marketing Milwaukee Wave October 18:Making Milwaukee the Water Capital of the United States Rich Meeusen, President, Badger Meter November 15:Establishing National Brand Recognition for a Locally Developed Product Steve Hawthorne, VP & Green Coffee Buyer, Stone Creek Coffee Upcoming Local Programs Details and registration at AMAMilwaukee.org

8 Welcome New Members Thomas Altstiel PKA Marketing Roxanne Betts Laurie Brammer Marshall & Ilsley Corp. Jackie Fett Standard Process Inc. Linda Hall Marshall & Ilsley Corp. Jeanne Koss Marshall & Ilsley Corp. Kirk Kusick Reinhart Boerner Van Deuren S.C. MaryAnn Long Long Consulting Jodi Martin Marshall & Ilsley Corp. Ann O'Malley Marshall & Ilsley Corp. Kelley Post New Members since the April program

9 Welcome New Members Chris Robinson Beth Roncke TeraMedica Inc. Stacy Schoen Dave Sherman Marshall & Ilsley Corp. Amanda Smith Standard Process Inc. Geoff Strehlow Marshall & Ilsley Corp. Kurt Uecke John Verre Matt Zorn Zorn Compressor and Equipment Amy Zurich Briggs and Stratton Corp. New Members since the April program

10 About the AMA The American Marketing Association is the largest marketing association in North America. It’s a professional association for individuals involved in the practice, teaching and study of marketing worldwide. It’s also the source that marketers turn to every day to deepen their marketing expertise, elevate their careers, and, ultimately, achieve better results.

11 Reasons to Join the AMA Enhance Your Knowledge and Skills briefings and case studies articles and white papers best practices publications including Marketing News professional certified marketer TM program

12 Reasons to Join the AMA Build Your Network members from every discipline (30,000+ across U.S.) local programs & events committee involvement speakers’ bureau LinkedIn, Facebook & Twitter presence national conferences

13 Reasons to Join the AMA Advance Your Career dynamic, live presentations social & networking events weekly webcasts in-depth training programs job board for job seekers and employers ask the expert resource

14 Reasons to Join the AMA Collaborate with Others connect & exchange ideas participate in special interest groups volunteer on a committee or as an officer identify strategic partners

15 AMA Group Membership The Key to a Stronger Marketing Team Join Today and Save Up to 32% on Dues. Groups of 4-9 save an average of 16% Group of 10+ save an average of 32% Group membership is available to all organizations in the U.S. and Canada. Multiple business units or branches with the same parent organization or company name qualify.

16 Collegiate AMA members can continue to take advantage of the benefits of AMA membership at a reduced price following graduation. Bridge Membership includes a subscription to Marketing News for only $75 a year for up to three years. Grow with AMA. Let it be the source you turn to for information, resources, education, training, and professional networking as you launch your career. Bridge Membership

17 Leadership Team President: Susen Rasmussen bvk Secretary: Vacant President Elect: Craig Gagnon Gagnon Partnership Past President: Kelly Rudy The Paranet Group VP Finance: Dean Jones Marshall & Ilsley Corp.

18 Directors VP Membership: Mark Truesdell Autumn Consulting VP Special Interest Groups: Michelle Kionka MRA Vice Chair Communications: Rachel Rich Marshall & Ilsley Corp. VP Sponsorship: Kevin Scharnek 14 West VP Collegiate Relations: Mike Long STRATEC Security Corp. Vice Chair Communications: Stephen Palmer WSI Internet Consulting

19 AMA Milwaukee's Special Interest Groups (SIGs) are communities of AMA members and non-members who are interested in sharing ideas, knowledge and experiences with others in their field. They offer an opportunity for ongoing interaction among professionals. Membership in two SIGs is complimentary to all AMA-Milwaukee members. Non-members may participate in an AMA SIG at an annual cost of $50 per group. Special Interest Groups

20 Currently AMA Milwaukee offers the following SIGs: Direct marketing Market research Currently under development: Non-profit marketing Healthcare marketing Special Interest Groups If you are interested in leading a SIG or joining one, let a board member know or contact our office for more information.

21 Benefits of professional membership pay off in direct proportion to your involvement. If you are looking to grow personally, network, advance your career, develop leadership skills or just want to make a difference in your field, join the Milwaukee Chapter of AMA. Looking to maximize your investment? Become an AMA volunteer or officer. Maximize Your Investment

22 Volunteer Opportunities Available opportunities include: website member recruitment publicity fundraising collegiate relations event planning member retention e-newsletter speaker selection media relations social media member orientation and more!

23 Hosted a “lunch ‘n learn” lately? Did you know there are over 100 FREE webcasts and podcasts available to members via AMA’s online multimedia gallery Join marketing thought leaders as they cover today's most relevant marketing challenges and advances from ROI to Branding to Web 2.0. Keys to a Winning Team

24 May 11:Get Inspired! 20 Examples of How Leading Edge Marketers Are Using Video at Every Stage of the Customer Life Cycle May 12: Social Media Metrics: How to Measure and Optimize Your Marketing May 17: The Center of Your Digital Marketing Strategy May 18: Social Networks: The Fabulous Collision of Search and Social May National Webcasts All Webcasts are from 12:00-1:00 p.m. CST

25 May 19: Making the Move to Interactive, Cross-channel Marketing May 25: Accelerate Lead Conversion: The Combined Power of Webinars Plus Marketing Automation May 26:Make a “Love Connection” With Your Customers: How to Drive Engagement and Increase Brand Loyalty May National Webcasts All Webcasts are from 12:00-1:00 p.m. CST

26 Looking to reach more marketers? Advertise with American Marketing Association! Today’s segmented, fast-paced world presents new challenges to advertisers—especially when it comes to reaching marketing professionals. That’s why your local chapter of the American Marketing Association has made it easier than ever to get your message out. A range of advertising and sponsorship opportunities is available. Whether your goal is to increase brand awareness, generate leads, retain existing customers or acquire new clients, AMA can help you achieve results. Advertising Opportunities

27 Thank You to Our Sponsors

28 Visit Us Online You’ll Find Us at AMAMilwaukee.org or… AMAMilwaukee.WordPress.com Twitter.com/AMAMilwaukee Search for American Marketing Association – Milwaukee Chapter Search Groups for “Milwaukee Chapter”


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