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Engaging Employees in Environmental Initiatives: Is Emotion the Answer? Sally Russell Griffith University.

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Presentation on theme: "Engaging Employees in Environmental Initiatives: Is Emotion the Answer? Sally Russell Griffith University."— Presentation transcript:

1 Engaging Employees in Environmental Initiatives: Is Emotion the Answer? Sally Russell Griffith University

2 Asia Pacific Centre for Sustainable Enterprise | Griffith Business School Presentation Overview  Background and Theoretical Framework  Propositions  Study 1 – Laboratory Experiment  Study 2 – Laboratory Experiment  Study 3 – Field Experiment  Discussion & Conclusion

3 Asia Pacific Centre for Sustainable Enterprise | Griffith Business School Background & Rationale  Individuals and Environmental Issues »Dominance of attitude theories »Emotional dimension of behavior  Emotion »Activate and prioritize behaviors by signaling action readiness »Categorization into positive v negative »Arousal may be an important determinant

4 Source: Based on Weiss & Cropanzano, 1996 Asia Pacific Centre for Sustainable Enterprise | Griffith Business School Attitudes Judgement- driven Behavior Issue Recognition Emotional Reaction Affect-driven Behavior

5 Propositions  Proposition 1: Greater emotional arousal in response to an environmental issue will lead to more proenvironmental behavior  Proposition 2: The effect of emotional arousal on proenvironmental behavior will be more pronounced for negative emotions than for positive emotions Asia Pacific Centre for Sustainable Enterprise | Griffith Business School

6 The Circumplex Model of Emotion Asia Pacific Centre for Sustainable Enterprise | Griffith Business School High Arousal General Positive Valence High Negative High Positive Low Positive Low Negative Tranquil, Still, Inactive Aroused, Active Relaxed, Content, Calm Miserable, Sad, Gloomy Happy, Pleased, Cheerful Tired, Sluggish, Bored Enthusiastic, Elated, Excited Annoyed, Distressed, Fearful Low Arousal General Negative Valence (Source: Adapted from Larsen & Diener, 1992; Russell, 1980; Seo et al., 2008) Sadness Fear Anger Content/ Confident Hope/ Joy

7 Asia Pacific Centre for Sustainable Enterprise | Griffith Business School Experimental Manipulations  5 treatment conditions  1 written control group  1 audio-visual control group (Study 1 only)  Video manipulations designed for the purpose of the study  Changes between versions »Key words »Facial expressions »Voice tone »Climate change footage

8 Manipulation Check  60 Students viewed each of the six videos and the written transcript and rated their emotions after each »Discrete emotion measures  Sad, hopeless, fearful, angry, confident, content, hopeful, joyful, neutral, unemotional  T-tests against control conditions showed that all manipulations had a significant effect on participants’ emotions  No significant difference between audio-visual control and written control 8

9 Asia Pacific Centre for Sustainable Enterprise | Griffith Business School Study 1 Method  Posttest only design  303 students  19 Class groups  Procedure: »Information sheet/Unique Identifier »Presented with video or written transcript »Filler task (survey items) »Opportunity to recycle when disposing of information sheet

10 Study 1 Results: % of Participants Who Recycled Asia Pacific Centre for Sustainable Enterprise | Griffith Business School

11 Study 2 Method  Posttest only design  194 students  12 Class groups  Procedure: »Information sheet/Unique Identifier »Presented with video or written transcript »Filler task (survey items) »Opportunity to recycle when disposing of information sheet

12 Asia Pacific Centre for Sustainable Enterprise | Griffith Business School Study 2 Results: % of Participants Who Recycled

13 Asia Pacific Centre for Sustainable Enterprise | Griffith Business School Study 3 Method  Posttest only design  135 office-based employees  Procedure: »Online survey »Presented with video or transcript »Filler task (survey items) »Debriefing information and opportunity to download information

14 Asia Pacific Centre for Sustainable Enterprise | Griffith Business School Study 3 Results: % of Participants Who Requested Information

15 Asia Pacific Centre for Sustainable Enterprise | Griffith Business School Discussion  Emotion had a direct causal effect on behavior  Aggregation of emotion may mask discrete effects  Organizational Context »Effect of emotion was attenuated in the field setting  Demonstrates role of emotion in affect-driven behavior

16 Discussion Source: Based on Weiss & Cropanzano, 1996 Asia Pacific Centre for Sustainable Enterprise | Griffith Business School Attitudes Judgement- driven Behavior Issue Recognition Emotional Reaction Affect-driven Behavior

17 Discussion  Future Research Directions »Judgment driven behavior »Enduring effects of emotional arousal and emotional engagement »Other discrete emotions »Organizational interventions  Contributions »Challenges environmental psychology findings »Focus on measuring actual behaviors 17

18 Asia Pacific Centre for Sustainable Enterprise | Griffith Business School Thank you! Sally Russell Griffith Business School Email: s.russell@griffith.edu.au Phone: +61 (0) 7 3735 7577s.russell@griffith.edu.au


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