17 “My Little Pony” is Searched Above Competitive Brands on the Web
18 SOCIAL MEDIA 3.19% 1,269% 202% 23% 512 1,235 FUNRISE FACEBOOK PAGE 24hrs after a “sneak peek” post with a picture of our MLP plush:Increased3.19%Increased1,269%Increased202%Increased23%512People1,235PageviewsFunrise “Likes”People Talking About UsTotalReachStories created from our postPeople Engaged with Our PostOur MLP product page
19 MLP Quotes from Facebook “I keep throwing my money at the screen, but nothing is coming out!”“I want one... Forget that, I WANT ALL OF THEM!!”“...I'll take a dozen. :P”“Just waiting for that giant Fluttershy.... o.k. that was a lie. I can't wait!”“The Fluttershy ones look simply marvelous.”“YES!!!! I WANT DJ AND FLUTTERSHY! Has there been a release date yet?” “TAKE MY LIFE SAVINGS!”“I WANT it!! Here, take my money, all of it!”
20 dedicated to My Little Pony fans Official MLP page has 290,000 “Likes” SOCIAL MEDIAdedicated to My Little Pony fansOfficial MLP page has 290,000 “Likes”
21 SOCIAL MEDIA32,266 Followers700,000 My Little Pony Posts
22 MLP BlogsThere are hundreds of MLP blogs from fans of the show as well as collectors. Some of the more popular ones are:Equestria DailyMLP ForumMLP Arena250,000 Daily Page Views7,312,217 Views3,882,631 Total Posts19,888 Facebook Fans3,514 Videos21,396 Twitter Fans101,081 Photos18,517 CommentsMLP Fan Labor“Ask Pony Blogs”My Little Brony356 Pages on this MLP Blog398,000 Likes2,518 Photos Uploaded
23 MLP FactsDespite the target demographic of young girls and their mothers, My Little Pony has become an Internet phenomenon, with many male fans between 13 and 35 worldwide. Male MLP fans call themselves “Bronies”. Bronies are similar to and have the same dedication and passion as Star Trek fans, and just like Star Trek fans, they have conventions.Two of the top conventions:BroNYCon is a bi-annual to annual MLP fan convention held in the greater New York City area for fans. Attendance ranges from 4,000 to 6,000.Everfree Northwest is an annual three-day gathering for MLP fans in Seattle, WA.