“My Little Pony” is Searched Above Competitive Brands on the Web
SOCIAL MEDIA FUNRISE FACEBOOK PAGE 24hrs after a “sneak peek” post with a picture of our MLP plush: Funrise “Likes” People Talking About Us Total Reach People Engaged with Our Post Stories created from our post Our MLP product page Increased 3.19% Increased 1,269% Increased 202% 512 People Increased 23% 1,235 Pageviews
MLP Quotes from Facebook “I want one... Forget that, I WANT ALL OF THEM!!” “I keep throwing my money at the screen, but nothing is coming out!” “The Fluttershy ones look simply marvelous.” “...I'll take a dozen. :P” “Just waiting for that giant Fluttershy.... o.k. that was a lie. I can't wait!” “TAKE MY LIFE SAVINGS!” “I WANT it!! Here, take my money, all of it!” “YES!!!! I WANT DJ AND FLUTTERSHY! Has there been a release date yet?”
SOCIAL MEDIA Official MLP page has 290,000 “Likes” dedicated to My Little Pony fans
SOCIAL MEDIA 700,000 My Little Pony Posts 32,266 Followers
MLP Blogs 250,000 Daily Page Views 19,888 Facebook Fans 21,396 Twitter Fans There are hundreds of MLP blogs from fans of the show as well as collectors. Some of the more popular ones are: 398,000 Likes 7,312,217 Views 3,514 Videos 101,081 Photos 3,882,631 Total Posts Equestria DailyMLP Forum My Little Brony MLP Arena 356 Pages on this MLP Blog 2,518 Photos Uploaded MLP Fan Labor “Ask Pony Blogs” 18,517 Comments
MLP Facts Despite the target demographic of young girls and their mothers, My Little Pony has become an Internet phenomenon, with many male fans between 13 and 35 worldwide. Male MLP fans call themselves “Bronies”. Bronies are similar to and have the same dedication and passion as Star Trek fans, and just like Star Trek fans, they have conventions. Two of the top conventions: BroNYCon is a bi-annual to annual MLP fan convention held in the greater New York City area for fans. Attendance ranges from 4,000 to 6,000. Everfree Northwest is an annual three-day gathering for MLP fans in Seattle, WA.