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Facebook The Social Networking Phenomenon. Facebook According to www.facebook.com: www.facebook.com “Facebook's mission is to give people the power to.

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Presentation on theme: "Facebook The Social Networking Phenomenon. Facebook According to www.facebook.com: www.facebook.com “Facebook's mission is to give people the power to."— Presentation transcript:

1 Facebook The Social Networking Phenomenon

2 Facebook According to www.facebook.com: www.facebook.com “Facebook's mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.”

3 What does that mean? Facebook is a way for friends to communicate with friendsFacebook is a way for friends to communicate with friends Facebook is a way for people to:Facebook is a way for people to: connect to one anotherconnect to one another share informationshare information news & eventsnews & events photos & videosphotos & videos

4 Facebook Beginnings Developed by Harvard University sophomore Mark ZuckerbergDeveloped by Harvard University sophomore Mark Zuckerberg Originally called “The Facebook,” it was launched on February 4, 2003 to be used by Harvard students to communicate and see pictures of each otherOriginally called “The Facebook,” it was launched on February 4, 2003 to be used by Harvard students to communicate and see pictures of each other Within 24 hours, 1,200 students were part of the site, and within a month, half the student population had joinedWithin 24 hours, 1,200 students were part of the site, and within a month, half the student population had joined

5 The Facebook 2004

6 From The Facebook to Facebook Zuckerberg was joined by fellow Harvard students Dustin Moskovitz, Eduardo Saverin, and Chris Hughes to improve and expand the site.Zuckerberg was joined by fellow Harvard students Dustin Moskovitz, Eduardo Saverin, and Chris Hughes to improve and expand the site. The Facebook expanded to other Boston Ivy League Universities in March 2004The Facebook expanded to other Boston Ivy League Universities in March 2004 In August 2005, the domain name was bought for $200,000 and Facebook was bornIn August 2005, the domain name was bought for $200,000 and Facebook was born It was then opened to high schools and businesses and gained popularity on the Net.It was then opened to high schools and businesses and gained popularity on the Net.

7 Facebook 2005

8 Facebook Today There are currently more than 200 million members on FacebookThere are currently more than 200 million members on Facebook More than 100 million members log on dailyMore than 100 million members log on daily More than 30 million users log on with a mobile deviceMore than 30 million users log on with a mobile device More than two-thirds of Facebook users are out of collegeMore than two-thirds of Facebook users are out of collegehttp://www.facebook.com/press/info.php?statistics

9 Facebook Today Facebook Timeline

10 Who can join Facebook? Anyone who wants to connect with friends, family, school, or work acquaintancesAnyone who wants to connect with friends, family, school, or work acquaintances But…But… Anyone between the ages of 13 and 18 should get their parent’s permissionAnyone between the ages of 13 and 18 should get their parent’s permission No one under 13 may joinNo one under 13 may join

11 Our Children and Facebook Students crave social interactionsStudents crave social interactions “Everyone is doing it.”“Everyone is doing it.” Teens need to feel part of the groupTeens need to feel part of the group Facebook allows students to:Facebook allows students to: Keep in touch with old friendsKeep in touch with old friends Make new friendsMake new friends Look at pictures and videosLook at pictures and videos Share information about themselvesShare information about themselves See what their friends are doingSee what their friends are doing Keep up with social functions Racke & Bonds-RackeKeep up with social functions Racke & Bonds-Racke

12 Facebook Friends The average user has 120 friendsThe average user has 120 friends Teens often have over 200 friendsTeens often have over 200 friends Users decide who they want and do not want to friendUsers decide who they want and do not want to friend Many are not true real-life friendsMany are not true real-life friends Students spend between 2 – 3 hours on Facebook interacting with frindsStudents spend between 2 – 3 hours on Facebook interacting with frinds Users are meeting a social need by belongingUsers are meeting a social need by belonging

13 What’s so great about Facebook? Students can… feel connected to othersfeel connected to others virtual interactions allow for students to be together when they are notvirtual interactions allow for students to be together when they are not feel a sense of communityfeel a sense of community join groups with similar interestsjoin groups with similar interests experience a sense of comfortexperience a sense of comfort see that others may feel the same way about school, family, and societysee that others may feel the same way about school, family, and society

14 What’s not so great about Facebook? Students can… form opinions about others without knowing themform opinions about others without knowing them spend too much time online andspend too much time online and neglect schoolworkneglect schoolwork neglect real-life social situationsneglect real-life social situations become too trusting of othersbecome too trusting of others offer too much informationoffer too much information Information on the site can be used by future employers or college acceptance boardsInformation on the site can be used by future employers or college acceptance boards Information stays online forever – even if you delete it, it can be on someone else’s site.Information stays online forever – even if you delete it, it can be on someone else’s site.

15 The Pros & Cons of Facebook Pros Find almost anyoneFind almost anyone Keep track of friendsKeep track of friends Keep track of eventsKeep track of events Learn new things about peopleLearn new things about people Can find friends with common interestsCan find friends with common interests It can be a lot of fun!It can be a lot of fun! Cons Anyone can find you Too much information can be posted Friends may not be real friends It can be used inappropriately It can be addictive

16 Safety Facebook endeavors to maintain a safe site Their two core principles: Their two core principles: To have control over your personal informationTo have control over your personal information To have access to information others want to shareTo have access to information others want to share

17 Safety Rules Never give anyone your passwordNever give anyone your password Review your privacy settingsReview your privacy settings Do not post personal information such as:Do not post personal information such as: Home addressHome address Home phone numberHome phone number Date of birthDate of birth Block anyone you feel is inappropriateBlock anyone you feel is inappropriate

18 Facebook Safety Tools

19 Profile Settings Control what friends can and can not see Choose how to set profile information to: Everyone My Network Friends of Friends Only Friends YOU are in control

20 Searches Control who can search for youControl who can search for you Control what people searching can seeControl what people searching can see Omit your pictureOmit your picture Omit friend listOmit friend list Omit fan pagesOmit fan pages Limit the amount of information non- friends can seeLimit the amount of information non- friends can see

21 News Feeds & Wall Control what is visible to friends: Posts Photo comments Profile changes Friend changes Chat activity

22 Facebook Strives to be Safe In May 2008, Facebook upgraded safety measures to: “Provide automatic safety messages when a child is in danger of giving personal information to an unknown adult“Provide automatic safety messages when a child is in danger of giving personal information to an unknown adult Restrict the ability of users to change their listed agesRestrict the ability of users to change their listed ages Act more aggressively to remove inappropriate content and groups from the siteAct more aggressively to remove inappropriate content and groups from the site Require third party vendors to adhere to Facebook’s safety and privacy guidelines”Require third party vendors to adhere to Facebook’s safety and privacy guidelines” http://www.consumeraffairs.com/news04/2008/05/facebook_ags.html

23 Online Predators Facebook is dedicated to keeping kids safe Over 40 safeguards to protect young users Keep inappropriate ads off their site Review user profiles Remove improper groups

24 Social Networking & Safety Webliography Facebook Safety http://www.facebook.com/safety/ http://www.facebook.com/safety/ On Facebook’s own site, this link brings you to their safety policy, tips to follow when using Facebook, tips for parents to keep their children safe, and frequently asked questions about safety issues. MSNBC: Facebook, States Set Predator Safeguards http://www.msnbc.msn.com/id/24524643/ http://www.msnbc.msn.com/id/24524643/ In May, 2008, the Attorney Generals of several states, along with Facebook, announced an agreement that Facebook would add over 40 new safety measures to protect children from online predators. Included in the article are several changes. Keep your Facebook Safe: http://www.stuff.co.nz/technology/2333125/kepp-your- facebook-safehttp://www.stuff.co.nz/technology/2333125/kepp-your- facebook-safe This article outlines how phishers can hack into your Facebook profile and steal your identity. A review of safety tips and privacy controls is given.

25 Webliography Facebook Privacy: http://www.facebook.com/press/info.php?timeline#/policy.php?ref=pf http://www.facebook.com/press/info.php?timeline#/policy.php?ref=pf From Facebook’s site, this link brings you to their complete privacy policy. The policy outlines how to keep control over your profile information, how they collect information, their policy about children on the site, and their Use of Information Policy. Federal Trade Commission: Social Networking, Tips for Teens and Tweens http://www.ftc.gov/bcp/edu/pubs/consumer/tech/tec14.shtm The FTC outlines the reasons why it is important to be diligent about online social networking sites. They explain that although you may be adding friends to your own site, those friends may have friends who are inappropriate for you to know. Being interconnected requires diligence on the part of users and their parents. They offer many tips to keep safe online. Safe Families: My Space and Social Networking http://www.safefamilies.org/socialnetworking.php http://www.safefamilies.org/socialnetworking.php A primer for parents which explains exactly what social networking is and why children are drawn to it. They outline the risks of social networking and offer tips for parents and children to follow to stay safe online.

26 Webliography Wikipedia: Social Network Service http://en.wikipedia.org/wiki/Social_networking http://en.wikipedia.org/wiki/Social_networking Wikipedia gives an overview of social networking and its uses. A listing of the more popular social networking sites is provided with links to each. The history of social networking and its benefits and issues is provided. Social Networking: What is Social Networking? http://www.whatissocialnetworking.com/ ttp://www.whatissocialnetworking.com/ An entire site dedicated to social networking. This site details how social networking sites help people meet and network, who should join a social networking site, and how to start a new one. MySpace, Facebook, and Other Social Networking Site: Hot Today, Gone Tomorrow? http://knowledge.wharton.upenn.edu/article.cfm?articleid=1463 http://knowledge.wharton.upenn.edu/article.cfm?articleid=1463 Current trends in social networking are discussed in this article from The Wharton School. Safety and privacy concerns are reviewed, as well as emerging technologies such as connecting to cell phones.

27 References (n.d.). 2005 facebook homepage. Retrieved April 25, 2009 from http://415vince.com/wordpress/wp-content/uploads/2009/03/facebook20051.jpg http://415vince.com/wordpress/wp-content/uploads/2009/03/facebook20051.jpg (n.d). Harvard university logo. Retrieved April 25, 2009 from http://2xmad.spellr.us/userfiles/Harvard_Logo.gif http://2xmad.spellr.us/userfiles/Harvard_Logo.gif (n.d.). Photo upload. Retrieved April 25, 2009 from http://securitywatch.eweek.com/facebook_images.png http://securitywatch.eweek.com/facebook_images.png (2006). The pros and cons of facebook. Retrieved April 26, 2009 from http://kapiyi.blogspot.com/2006/12/pros-and-cons-of-facebook.html http://kapiyi.blogspot.com/2006/12/pros-and-cons-of-facebook.html (2007). Social networking services. Library Technology Reports. 43(5), 45-51. (2008). Facebook agrees to upgrade safety measures. Retrieved April 21, 2009 from http://www.consumeraffairs.com/news04/2008/05/facebook_ags.html http://www.consumeraffairs.com/news04/2008/05/facebook_ags.html (2009). Facebook. Retrieved April 26, 2009 from http://www.facebook.com/facebook?ref=pf#/facebook?v=info&viewas=1106861768 http://www.facebook.com/facebook?ref=pf#/facebook?v=info&viewas=1106861768 (2009). Facebook safety. Retrieved April 25, 2009 from http://www.facebook.com/safety/ http://www.facebook.com/safety/

28 References (2009). Facebook statistics. Retrieved April 26 from http://www.facebook.com/press/info.php?statistics http://www.facebook.com/press/info.php?statistics Eberhardt, D. (2007). Facing up to facebook. About Campus, 12(4), 18-26. Locke, L. (2007). The future of facebook. Retrieved April 21, 2009 from http://www.time.com/time/business/article/0,8599,1644040,00.html http://www.time.com/time/business/article/0,8599,1644040,00.html Noll, K. (2006). Facebook: The pros and cons. Retrieved April 26, 2009 from http://www.northampton.edu/news/topstories/Facebook.htm http://www.northampton.edu/news/topstories/Facebook.htm Phillips, S. (2007). A brief history of Facebook. Retrieved April 24, 2009 from http://www.guardian.co.uk/technology/2007/jul/25/media.newmedia http://www.guardian.co.uk/technology/2007/jul/25/media.newmedia Raacke, J. & Bonds-Raacke, J. (2008). MySpace and facebook: Applying the uses and gratifications theory exploring friend-networking sites. CyberPsychology & Behavior, 11(2), 169 – 174. Reitz, S. (2008). Facebook, states set predator safeguards. Retrieved April 21, 2009 from http://www.msnbc.msn.com/id/24524643/ http://www.msnbc.msn.com/id/24524643/ Yadav, S. (2006). Facebook – the complete biography. Retrieved April 21, 2009 from http://mashable.com/2006/08/25/facebook-profile/ http://mashable.com/2006/08/25/facebook-profile/


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