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Advertising What is this? What are the snacks being advertised? a box of raisins a bag of chips a cup of yoghurt a packet of digestive biscuits a carton.

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Presentation on theme: "Advertising What is this? What are the snacks being advertised? a box of raisins a bag of chips a cup of yoghurt a packet of digestive biscuits a carton."— Presentation transcript:

1

2 Advertising

3 What is this?

4 What are the snacks being advertised? a box of raisins a bag of chips a cup of yoghurt a packet of digestive biscuits a carton of soya milk a bottle of mineral water

5 What makes a good advertisement? Can you read pg. 63 and tell me?

6 So which is which? Body copy slogan headline Body copy logo slogan artwork logo artwork

7 Now read pg. 65 and tell me who should be the winners of the following advertisements?

8

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10 Snack food 2nd runner-up Snack food winner Snack food 1st runner-up Sports equipment 1st runner-up Sports equipment 2nd runner-up Sports equipment winner

11 Yes. Let’s look at how the judges comment the advertisements again?

12 We can also use adjective patterns… Subject + ‘to be’+ adj+enough+to infinitive Subject + ‘to be’+ adj.(+’for’ someone) + to- infinitive

13 Can you match these commenting sentences? a e d b c

14 Let’s try some more sentences … Important/you get some exercises every week Good/students read books in English Foolish/you take drugs

15 Now. Let’s comment on these advertisements! Use the phrase on pg. 70 to help.

16 Can you match the sentences in pg. 71? G E B C I D H A

17 Writing task Your friend Yuko from Japan has been selected as a judge in the Japan Advertisement Design Competition. He wants you to give him some opinions about three of the adverts. He has sent you a letter about judging the entries and a copy of the adverts. Read part of the letter and look at the adverts below.

18 In groups, prepare some sentences commenting on the advertisements first…

19 Now, write a letter of reply to your friend. Before you write, make a plan on the note sheet below.

20 Wow, lots of mistakes in this advertisement. Can you correct them? an ^ X X attention glasses any

21 Wow, lots of mistakes in this advertisement. Can you correct them? any X A lot/lots ^ the games fun

22 What is this ? A letter? No! These are guidelines!

23 Fill in each blank in the guidelines… attention enough to long reading Kinds/types/sorts audience want information for the any Some/many Pictures/drawings/ illustrations an or a that easy reading

24 Listen to a talk and fill in the notesheet below. Print advert Snack food teenagers headline artwork Body copy logo slogan Produuct name English original Colour or black & white Attract attention1-5 Appeal to the target audience 1-4 Be informative, clear and interesting1-6 Be easy to remember1-5

25 Ready to make an advertisement? Work in groups, design and write your advertisem ent. Make sure you follow the rules in Part A and read the article on the right.

26 Exam Practice Paper I Pg. 7-16


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