Presentation on theme: "Inside the Entrepreneurial Mind: From Ideas to Reality"— Presentation transcript:
1Inside the Entrepreneurial Mind: From Ideas to Reality Ch. 2For: Dr. LandrumBy: James EschEM 4001
2Creativity, Innovation, and Entrepreneurship Creativity is the ability to develop new ideas an to discover new ways of looking at problems and opportunities.Innovation is the ability to apply creative solutions to problems and opportunities to enhance or to enrich people’s lives. (Creative destruction)In a nutshell, creativity is thinking new things, innovation is doing new things.
3Creativity – A Necessity For Survival A paradigm is a preconceived idea of what the world is, what it should be like, and how it should operate.Paradigms act as logjams to creativity since they are immovable blocks to creative thinking.
4Creative ThinkingThe right brain is creative and intuitive – lateral thinkingThe left brain is logical and rational – vertical thinkingThose who use their right brain are more likely to be different and challenge traditional mindsets (paradigms), which leads to innovation (also known as “creative destruction”)Basically…Right brain = IntuitiveInnovation = Creative destructionInnovators = Being different
5Barriers to Creativity Searching for the one “right” answerMost educational systems teach that there is one “right” answer to a problem. This is a boon to creativity since it acts as a block to brainstorming.Focusing on “being logical”Being logical is valuable when evaluating ideas and implementing them, however, focusing too much effort on being logical in the early imaginative phases discourages the use of intuition.Blindly following the rulesOften times, creativity depends on our ability to break existing rules so we can find new ways of doing things.Constantly being practicalSuspending practicality for a while frees the mind to consider creative solutions that, otherwise, might never arise.
6Barriers to Creativity (cont…) Viewing play as frivolousPlay gives us the opportunity to reinvent reality and to reformulate established ways of doing things.Becoming overly specializedDefining a problem as one area of specialty limits the ability to see how it might be related to other issues.Avoiding ambiguityAmbiguity encourages us to “think something different.” Ambiguous situations force us to stretch our minds beyond their normal boundaries and to consider creative options we might otherwise ignore.
7Barriers to Creativity (cont…) Fearing looking foolishCreative thinking is no place for conformity. New ideas are rarely born in a conforming environment. People tend toward conformity to avoid looking foolish.Fearing mistakes and failureTrying something new often leads to failure, however, failure should not be seen as an end; but rather as pit stops toward success.Believing that “I’m not creative”One who believes they are not creative will likely behave in the same way, thus making the belief a reality. Everyone has the potential to be creative, however, one must tap into that potential first.
8How to Enhance Creativity Expecting creativityOne of the best ways to communicate the expectation of creativity is to give employees permission to be creative.Expecting and tolerating failureCreative ideas will produce failures as well as successes. Creativity requires taking chances, and managers must remove employees’ fear of failure.Encouraging curiosityConstantly asking “what if…” questions and taking a “maybe we could…” attitude allows one to break out of the assumptions that limit creativity.Viewing problems as challengesEvery problem offers the opportunity for innovation. Dumping one’s problems on employees’ desks to be “fixed” does nothing to develop creativity within employees.
9How to Enhance Creativity (cont…) Providing creativity training“What separates the average person form Edison, Picasso, or even Shakespeare isn’t creative capacity – it’s the ability to tap that capacity by encouraging creative impulses and then acting upon them.” Training can help everyone learn to tap their creative capacity.Providing supportOne must give employees the tools and resources they need to be creative. One of the most valuable resources is time.Rewarding creativityMonetary rewards, praise, recognition, and celebration can be powerful incentives.Modeling creative behaviorEntrepreneurs who set examples of creative behavior, taking chances, and challenging the status quo will soon find their employees doing the same.
10The Creative Process Preparation Investigation Transformation :: Prepare the mind for creative thinking (formal education, work experience, etc)Investigation:: Develop a solid understanding of the problem or decisionTransformation:: View the similarities and differences in the information collectedIncubation:: Give the subconscious time to reflect on the information (daydream, relax, etc)Illumination:: The creation of an innovative idea – the “Eureka factor” stageVerification:: Validate the idea is accurate and useful (conduct experiments, prototypes, etc)Implementation:: Transform the idea into reality
11The Creative Process (cont…) Convergent thinking is the ability to see the similarities and connections among various data and events.Divergent thinking is the ability to see differences among various data and events.Test: Sociopathic tendencies
12Techniques for Improving the Creative Process Brainstorming is a process in which a small group of people interact with very little structure with the goal of producing a large quantity of novel and imaginative ideas.Mind-mapping is a graphical technique that encourages thinking on both sides of the brain, visually displays the various relationships among ideas, and improves the ability to view a problem from many sides. This is often referred to as “flip-flopping.”
13Protecting Your IdeasA patent is a grant from the federal government’s Patent and Trademark Office (PTO) to the inventor of a product giving them the exclusive right to make, use, or sell their invention in this country for 20 years.Approximately 98% of all inventors rely on patent experts to steer them through the convoluted process. Legal fees for filing a patent range from $3,000 to $10,000 depending on the product’s complexity.The average cost of a patent infringement lawsuit is about $600,000 if the case goes to trial. About half of the parties settle before going to trial. Of the trials, more than 60% of those holding patents win.
14Protecting Your Ideas (cont…) A trademark is any distinctive word, phrase, symbol, design, name, logo, slogan, or trade dress that a company uses to identify the origin of a product or to distinguish it from other goods on the market.Today, 1.5 million trademarks are registered in the United States, and 900,000 of them are in use.A copyright is an exclusive right that protects the creators of original works of authorship such as literary, dramatic, musical, and artistic works.A copyright lasts for the life of the creator plus 50 years after their death.A copyright lasts 75 to 100 years if the holder is a business.Experts estimate that the U.S. software industry looses $15 billion each year to pirates who illegally copy programs.
15Out-of-Box, In-the-Box, New-Box, Other-Box, No-Box Thinking Robert Alan Black, Ph.D. believes that there are more thinking systems than simply out-of-box and in-the-box thinking. In fact, he marks that simply jumping out of a box or tearing down the box can eliminate ideas and solutions that can come from staying in-the-box. These new thinking systems are:New-BoxNew-Box thinking is a controlled form of out-of-the-box thinking. Vertical thinking is comparable to digging the same hole deeper to find the treasure. Horizontal or lateral thinking can be comparable to digging new holes in many locations (new boxes).Other-BoxOther-Box involves leaving yours and entering someone else’s once again with the “What’s good about it?” philosophy. For example, sending people to work in other departments to learn what the “grass on the other side” is like.No-BoxNo-Box might mean complete open thinking with no limits or virtual/transparent-box thinking. This thinking challenges the greatest majority of people since tremendously potential risks are involved. Anything can go wrong at any time.
16Discussion Questions2. How are creativity, innovation, and entrepreneurship related?Creativity is thinking new things, innovation is doing new things. Successful entrepreneurs have the ability to both come up with new ideas and are able to then find ways to make them work to solve a problem or fulfill a need.4. One entrepreneur claims, “Creativity unrelated to a business plan has no value.” What does he mean? Do you agree?This statement essentially means that an idea is essentially useless unless it is acted on and made into a reality and marketed. I definitely agree with this statement since the philosophy of an entrepreneur is “ready, aim, fire…,” not “ready, aim, aim, aim….”6. Can creativity be taught or is it an inherent trait? Explain.Creativity is a trait that everyone has. Therefore, everyone has the potential to be creative. Creativity cannot be necessarily taught, instead, one can be taught how to tap into their creative potential.
17Discussion Questions (cont…) 8. Briefly outline the 10 “mental locks” that can limit individual creativity. Give an example of a situation in which you subjected yourself to one of these mental locks.Searching for the one “right” answer :: When taking tests for school, we were usually brought to believe there is only one right answer.Focusing on “being logical” :: At times I have rejected ideas because I thought of them as being “illogical.”Blindly following the rules :: At a young age, we all are taught not to “color outside of the lines.”Constantly being practical :: Impractical ideas are often shot down by the logical side.Viewing play as frivolous :: Often times people view games as being counter-productive.Becoming overly specialized :: “Tunnel vision” can often times limit the ability to think of ideas from another point of view.Avoiding ambiguity :: It is often hard to consider at least two different, often contradictory notions at the same time.Fearing looking foolish :: Often times refrain from expressing ideas to avoid criticism.Fearing mistakes and failure :: Nobody wants to make mistakes or fail, therefore often times people are apprehensive about taking risks that may result in failure.Believing that “I’m not creative” :: Often times people think that creativity is a trait inherited by certain individuals. The truth is that everyone has creative potential, but just needs to learn how to tap into that potential.
18Discussion Questions (cont…) 10. Explain the steps of the creative process. What can an entrepreneur do to enhance each step?Preparation :: Prepare the mindAdopt the attitude of a lifelong studentRead moreDiscuss ideas with othersInvestigation :: Investigate the problem or decisionStudy information related to the field that the idea is inTransformation :: Observe similarities and differences in the information collectedEvaluate the parts of the situation several timesRearrange the elements of the situationIncubation :: Give the subconscious time to reflect on the information collectedWalk away from the situationTake the time to daydreamRelaxIllumination :: “Eureka factor” momentThis moment will come randomly, just be ready to act on it when it comesVerification :: Validate that the idea is accurate and usefulConduct experimentsRun simulations and testsBuild prototypesImplementation :: Make the idea become a realityTake your product to the stage, don’t get caught up in the planning stage