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Swoop, There it is. Austin Holt, Elissa Meisenheimer, Stephanie Stafford, Matt Thiesen, LaShondias Ware, Sarah Yosten The Visionaries
Positioning UT Tyler provides a great education, a beautiful campus and everything a respectable university needs EXCEPT: Effective advertising Student identity
Target Market High school seniors, ages 17-21 East Texas & Western Louisiana
Creative Message Create an image students can relate to Create a solid mascot to build university pride, “tradition,” and even increase attendance “What’s YOUR Calling?”
Objectives Develop relationship between Swoop and the community Increase awareness of UT Tyler Generate Buzz
Tactics: Web-based Webisodes featuring Swoop Social Media: Search assistant on UT Tyler website
Tactics: Radio Swoop’s Introduction
Tactics: Swoop’s Nest
Conclusion Increasing tradition at UT Tyler to increase awareness and student morale!
University of Texas at Tyler Women’s Basketball Team!
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