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Improving IEEE's Engagement with Industry John Day Director, Membership Development IEEE Section Congress 2011 Ashutosh Dutta Chair, IEEE MGA Industry.

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Presentation on theme: "Improving IEEE's Engagement with Industry John Day Director, Membership Development IEEE Section Congress 2011 Ashutosh Dutta Chair, IEEE MGA Industry."— Presentation transcript:

1 Improving IEEE's Engagement with Industry John Day Director, Membership Development IEEE Section Congress 2011 Ashutosh Dutta Chair, IEEE MGA Industry Relations Fred Mintzer VP-Elect, IEEE Technical Activities

2 MGA Industry Relations Strategy & Plan John Day Director, Membership Development IEEE Section Congress 2011

3 Existing Charter – Are we delivering on industry’s questions? How does IEEE contribute to shareholder value? How does IEEE improve employee skills? How are you ensuring a pipeline of engineers? Existing Charter … 1. Promote and inform the concept of IEEE as a progressive technical information provider to industry and its employees. 2. Promote and inform the relevance of support of IEEE in developing/ changing technologies. 3. Work with industry to establish an understanding of their needs, to determine their further needs and to demonstrate how IEEE can help address their needs. 4. Encourage the establishment of Leadership Training within the Regions and Sections. Slide 3

4 How does collaboration with IEEE advance the mission, goals, and values of industry? How do we use an industry perspective in packaging engagement opportunities with IEEE? How would industry measure success? Re-assessing Industry Engagement Slide 4

5 Strategy Framework MGA Industry Relations Slide 5

6 Embracing Industry’s Interests / Objectives Employee Development Recruiting and retaining skilled employees Increasing technical proficiency Improving ‘soft’ and leadership skills Market Development Expanding brand recognition Increasing sales Making a profit Public Goodwill Supporting the local community Assisting government initiatives Contributing to philanthropic causes Slide 6 IEEE Employee Development Market Development Public Goodwill

7 Integrating MGA Objectives Member Development Increasing technical proficiency Improving ‘soft’ and leadership skills Providing professional recognition Encouraging service to the public Market Development Expanding IEEE brand awareness in technical fields of interest Recruiting and retaining members Volunteer Development Recruiting and retaining talented individuals to lead IEEE Fulfilling IEEE’s mission to the public Slide 7 Partner Member Development Market Development Volunteer Development

8 Industry Employee Development Market Development Public Goodwill IEEE Member Development Volunteer Development Market Development Where Do Goals Intersect ?

9 Reciprocating Goals & Exchange (examples) Slide 9 MGA Objectives Industry Objectives Member DevelopmentMarket DevelopmentVolunteer Development Employee Development (recruitment, technical and professional development) Key Contacts Human Resources, Personnel Depts. Encouraging employees to attend an IEEE technical and professional development symposiums Issues letters of recommendation supporting employee who aspire to IEEE Senior Member grade Co-sponsoring a job fair with IEEE Placing job listings with the IEEE Job Site Rewarding employees by underwriting IEEE membership dues Encouraging employee participation in IEEE’s Center for Leadership Development Encouraging employees to learn communications skills by becoming an IEEE Volunteer Encouraging employees to hone their leadership skills by organizing an IEEE activity or event Market Development (branding, product awareness, sales) Key Contacts Marketing, or Public Relations Depts. Sponsoring technical and professional activities for IEEE members Extending product discounts to IEEE members Offering company executives as speakers at IEEE events Cooperative agreements that introduce IEEE members to company’s products, in return for company newsletter introducing its employees to IEEE Encouraging employees to serve as judges for IEEE member competitions Public Goodwill (public relations, philanthropic events, community service) Key Contacts Govt. Affairs, Community Relations Depts. Financial underwriting for awards and scholarships to IEEE student members Financially underwriting of technological awareness, literacy, and/or capabilities in underserved locations Providing financial underwriting for member dues in underserved communities Supporting employee who volunteer in IEEE humanitarian or educational activities

10 Member Career Cycle Slide 10 Industry Objectives StudentsYoung ProfessionalsMid / Senior Career Employee Development (recruitment, technical and professional development) Recruiting interns and/or employees at Student Branch- sponsored job fairs Participating and/or sponsoring student professional activities programs Recruiting employees at IEEE- sponsored job fairs Encouraging employees to participate in and/or help coordinate an IEEE technical or professional workshop Recruiting employees at IEEE-sponsored job fairs Markets Development (branding, product awareness) Sponsoring competitions, contests, and/or awards Sponsoring student congresses Providing speakers at IEEE events and activities Sponsoring IEEE activities, webinars, or events Advertising in newsletters and publications targeting young professionals Providing speakers at IEEE events and activities Sponsoring IEEE activities, webinars, or events Advertising in newsletters and publications targeting mid to senior career professionals Public Goodwill (public relations, philanthropic events, community service) Providing workshop speakers Helping coordinate and/or sponsoring pre-University activities Provide speakers to workshops and panel discussions on the application technology in the local community Student Activities / ChaptersGOLD / ChaptersSections / Chapters IEEE OU Leadership

11 Implementation Plan Slide 11

12 Mobilizing the Team Tools & Resources Peer-to-Peer Collaboration Reporting / Evaluation Tools & Resources Developing an Industry-relations Volunteer support portal, and manual Developing Industry-focused messaging, and promotional fliers / brochures Peer-to-Peer Collaboration Creating a committee charter Dedicated e-mail alias, “Industry Relations Alert-All” Assembling the industry relations Volunteer team worldwide Establishing virtual collaboration tools, and scheduling periodic webcasts Reporting / Evaluation Developing a strategy / operations progress report, and disseminating periodically to the entire Industry-relations team worldwide Slide 12

13 Slide 13 Key Deliverables – 2011 / 2012 Tools & Resources Industry-focused messaging, and promotional fliers / brochures Industry-relations Volunteer support portal, and manual Peer-to-Peer Collaboration Dedicated e-mail alias, “Industry Relations Alert-All” Assembling the industry relations Volunteer team worldwide Establishing virtual collaboration tools, and scheduling periodic webcasts Reporting / Evaluation Developing a strategy / operations progress reporting framework, and disseminating periodically to the entire Industry-relations team worldwide

14 14 thank you! questions? Slide 14

15 Engaging Industry through Collaborative Events Ashutosh Dutta Chair, IEEE MGA Industry Relations

16 Industry Days (www.ieee-industry.org) 4/21/201516

17 IEEE Region 1 Industry Day 2009 http://ewh.ieee.org/r1/princetoncentraljersey/ieee_industry_day.htm 4/21/201517

18 Pioneering Industry Day – February 2009 On the eve of 125 th year anniversary of IEEE, first event of its kind IEEE Region 1 Industry Day – Southern Area Dr. Howard Michel – Region 1 Director (2007- 2009) Dr. Charles Rubenstein – Region 1 Director (1010-2011) Dr. Durga Misra – Southern Area Chair Hosted by Telcordia Technologies in front of IEEE HQ, sponsored by Region 1 Extraordinary support from IEEE MGA and HQ Program Chair – Dr. TK Srinivas Industry Day dynamics 350 people attended Dr. Lew Terman 2008 IEEE president presided Featured in IEEE.tv Green Track, Telecom Track, Panel Discussion Governor of New Jersey Jon S. Corzine sent a letter or proclamation

19 Preview of IEEE TV - Region 1 Southern Area Industry Day February 5, 2009 4/21/201519

20 IEEE Region 1 Industry Day 2009 4/21/201520

21 IEEE Entrepreneur’s Day 2010 4/21/201521

22 Motivation – Entrepreneur’s Day Provide a high value event to IEEE members Southern Area and in particular NJ has been hit hard by plant closings requiring career transition for many. Forum for networking and to leverage their Entrepreneurship skills Engage local Industries Recruit new members and volunteers Create a forum for many R1 sections to work together

23 TK Srinivas Entrepre neur’s Day 23 Agenda

24 TK Srinivas Entrepre neur’s Day 24 Afternoon Joseph DeLuca, Vice President, Development & Product Management

25 Success Factors and Results Stated Factors: Attendee Reaction: 130+ people attended on a Saturday (Mother’s Day Weekend); Used Phrases like “Phenomenal” – Many stayed all the way till 5 PM 5 Entrepreneurs are meeting with one of the venture capitalists for follow through on their venture ideas On Budget execution – over 40% Refund (of surplus) being executed Create seed money for future programs – Not Possible by IEEE Rules – Legacy instead is a successful model for future program execution Increase IEEE Membership: I know of one new IEEE member that did so due to advertisement of this program and a few that were sitting on the fence decided to renew membership

26 IEEE North Eastern Industry Day 2010 4/21/201526 World Cafe Keynote Workshop

27 Overview Region 1 NEID 2010 Main Theme Enhancing collaboration between industry and IEEE by connecting stakeholders, professionals and solution providers in a unique opportunity for fostering business relationships and thereby advancing technology Highlights Attended by over 100 professionals Several keynote speakers World café, workshops and four tracks broadband, energy, systems engineering, human computer interface. Post conference online survey on various aspects of the conference including program, speakers, topics, logistics, and venue 4/21/201527

28 IEEE Innovation Day 2011 – May 2011 4/21/201528

29 IEEE Region 1 Innovation Day May 17 2011 4/21/201529

30 Region 10 - India Industry Day – March 2011 One and a half day event; a collaborative effort: – IEEE India Council, MGA, ComSoc Free registration- meals were included 8 months in the planning, 1150 registered, 700 re-confirmed, 475 attended; ten from abroad 20 different industries participated in presentations 150 plus industries, Government agencies and academic institutions participated Six keynotes, one Panel, one Dinner speaker, six tracks (two in parallel), Banquet and networking Approx 150 students attended, some sponsored by schools, few traveled 32 hours to attend Internationally recognized Keynote speakers covered technology, social and national issues: Kohli, Pruthi, Viswanandham, Narayana Mandaleeka, Byeong, Ladid and more One interactive session with the press; resulted in ten plus newspaper reports IEEE new staffed office in India is appreciated

31 India- An Opportunity Industrial Growth Rate 8.6%, Manufacturing sector growth of 9.1% 11 million Broadband connections, 770 million mobile connections, urban teledensity of 143% 34.6 % illiterates (260 million adults) Young population: less than 30 years old 96.5% students (age 6-14) enrolled in schools, 71% in Government schools Huge emphasis on education Infrastructure- still in the making 25% of the next billion mobile users will be Indian - Boston Consulting Group

32 India Industry Day-March 10-11; Bangalore (http://ieee-industry.org/india/)

33 IEEE Region 10 – India Industry Day March 2011 4/21/201533

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35 Take home and follow up India is a fast developing region with a large group of young members and volunteers that are under represented –Opportunity to engage young members and student volunteers Lot’s of Good work on local issues and to serve the underserved: Rural communication, vertical technology applications- e.g. serving farmers needs, fighting illiteracy, Potential to engage many aggressive small companies, a few very large ones Potential for partnerships on joint research work, conferences, standards and social activities Collaborate and expand our conference topics to address Regional and local issues Create student programs to support student initiatives and their engagement Plan an Industry Day in China/Brazil in 2011-12

36 IEEE Region 1 Central Area Industry Day R1 CAID11 - October 21, 2011 Enhancing Collaboration between Industry-Academia and IEEE Asif Hassan, Chair College of Nanoscale Science & Engineering At The University at Albany Albany, New York 4/21/201536 Slide 36

37 R1 CAID11 Conference Program Region 1 Central Area Industry Day Presentations will highlight: Current State and Types of Academia – Industry Collaboration, Expectations and Opportunities for Improvement, Role of IEEE Collaborative Work Leading to Accelerated Advances in Technology Latest Challenges, Opportunities and Advances in Smart Grid Standards and Solutions Views, Trends and Opportunities Fuelling an Impressive Growth in Cloud Computing Requirements of Industry-Academia-IEEE Collaboration in Educating Next Generation of Engineers 4/21/201537

38 R1 CAID11 Desirable Outcomes Renewal of Commitment for Identifying Areas of Collaborative Work for New and Improved Products and Services Recognition of Relevance of IEEE as Provider of Information Resources and as Partner in the Development of Standards Development of Understanding of Needs of the Industry and Formulation of Action Plan to Meet those Needs Increase in the Number of Members of IEEE at the College of Nanoscale Science & Engineering Establishment of an IEEE Student Branch at the College of Nanoscale Science & Engineering 4/21/201538

39 Upcoming Industry Days Region 1 Central Area Industry Day, October 21, 2011 Region 9 Brazil Industry Day 4/21/201539 Slide 39

40 Industry Day SWOT Analysis 4/21/201540

41 41 thank you! questions? Slide 41

42 Fred Mintzer VP-Elect, IEEE Technical Activities Industry Relations Opportunities & Challenges

43 Slide 43 Opportunities IEEE opportunities to serve industrial interests Building pools of capable new employees Building employee technical skills Building employee leadership skills Building a technological “world view” for the future Building employee technical skills – in new areas of interest Industrial engagement Better service to their IEEE-member employees Better access to IEEE-nonmember employees A synergy between corporate and employee interests “Good projects” lead to corporate success “Good projects” lead to employee success “Good projects” often feature emerging future technologies that will enter a corporation’s product space or offer new efficiencies to its operation

44 Slide 44 Opportunities Some examples of emerging future technologies “Smart grid”* entering the power and energy space “Computational biology” entering the pharmaceutical space “Cloud computing”* impacting the operation of many compute-reliant businesses The suite of emerging future technologies Similarity for all participants in an industry – enables industry-wide offerings Benefits from broad IEEE technical scope * Future Directions topics

45 Slide 45 Challenges Different corporate interests Building pools of capable new employees Building employee technical skills Building employee leadership skills Building a technological “world view” for the future Building employee technical skills – in new areas of interest Working with individual companies Companies compete with each other. A close relationship with Company A can inhibit a relationship with its competitors Need to be fair to all competitors in an industry Scalable offerings that can serve all in an industry – a special challenge for emerging future technologies

46 Slide 46 Challenges Multidisciplinary suite of emerging technologies for an industry A challenge for TA … as the organizational leadership tends to be technology-centric Finding and attracting excellent speakers on emerging future technologies Many speakers are needed S/C “Distinguished Lecturers” may not be the best fit Incenting volunteers Corporate competition limits the pool of speakers

47 Slide 47 Parting thoughts IEEE Technology Time Machine Symposium on Technologies Beyond 2020 Sponsored by IEEE Future Directions June 1-3, 2011, Hong Kong Cloud computing, Future wireless, Mobile and Silicon technologies, Biomedical engineering and E-health, Smart Grid, Energy Harvesting, Digital Content, Carbon Nanostructures and the Internet of Things “The conference organizers have assembled a set of world renowned experts in all these fields making the IEEE Technology Time Machine (IEEE TTM) a truly unique opportunity to network with worldwide industry, government, and academic leaders.”

48 Slide 48 Parting thoughts the Future Directions booth Information on current Future Directions topics Information on the Technology Time Machine Information on IEEE Technology Navigator

49 49 thank you! questions? Slide 49


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