Presentation on theme: " Launched Ad Campaign Oct. 21, 2013 3 national outlets: Bizo.com, IDGTechNetwork.com and SpecificMedia.com 26 regional media outlets across 15 cities:"— Presentation transcript:
Launched Ad Campaign Oct. 21, 2013 3 national outlets: Bizo.com, IDGTechNetwork.com and SpecificMedia.com 26 regional media outlets across 15 cities: Los Angeles, Dallas, Houston, Washington D.C., Pittsburg, Denver, San Antonio, New Orleans, Evansville, Oklahoma City, Tulsa, Fresno, Albany, Austin and Midland 4 trade media outlets: American Oil & Gas Reporter, Rigzone, World Oil and E&P Magazine
Campaign still in market through early December. Achieving goals of expanding awareness and driving new traffic to AAPL website. From Oct. 21-Nov. 24, results include: 28.3 million impressions 81,830 click-throughs from media outlet to AmericasLandman.com 4,695 total views of 7 videos on YouTube 33 new Twitter Fans 76 new Facebook “Likes”
Duration: August 1– October 31, 2013 Location: High-production areas throughout 17 counties in the Eagle Ford Shale region.
Forty-two full-page, full-color ads in 21 local print newspapers with a combined circulation of 112,296 residents – Nearly double the number of print ads in the Marcellus Public Awareness Campaign. Eighteen billboard ads along major thoroughfares in the shale play with almost 9.1 million total impressions – 4.9 million more impressions than those of the Marcellus campaign.
Eight earned media placements totaling 52,164 impressions and $5,515.86 in estimated advertising value; and Significant increase in the quality of website traffic to AmericasLandman.com, including: 1,068% increase in number of pages viewed; 4% decrease in bounce rate; and 10% increase in returning visitors. Total Impressions: 9,263,121 Eagle Ford Residents
Niobrara Public Awareness Campaign Location: 10 target counties throughout Colorado and Wyoming Method: Two full-page, full color ads in 15 local print newspapers and 11 three-month billboard ads. Duration: November 1, 2013 – January 31, 2014 Timing: Will coordinate with NAPE Rockies, December 11-13, 2013 in Denver, Colorado.
Best Landman Winners: Mona Ables Jim Devlin Tim Custer Best Landman Finalists: Randy Browne Joseph DeWoody Pamela Feist Todd Liebl Fred Schantz Brooks Yates
“Who’s Who in Energy” Winners: Roger Soape Jeanine Haller-Piskurich David Cape Leon Hirsch Finalists: Carl Campbell Randy Nichols
AAPL and its leaders won multiple energy and communications industry awards in 2013, including: 2012 Annual Report Calendar: 2013 Awards for Publication Excellence (APEX) Award of Excellence 2013 International Association of Business Communicators (IABC) Dallas Quill Award of Excellence 2013 IABC Southern Region Silver Quill Award of Merit 2012 “Insist on a Professional” Public Awareness Campaign: 2013 IABC Bronze Quill Award of Excellence 2013 IABC Dallas Quill Award of Excellence 2013 IABC Southern Region Silver Quill Award of Excellence
AAPL Member Mark Logo Design: 2013 IABC Bronze Quill Award of Excellence 2013 IABC Dallas Quill Award of Merit AAPL Member Mark Brand Launch: 2013 IABC Bronze Quill Award of Merit 2013 IABC Dallas Quill Award of Excellence (Perfect Score) 2013 IABC Southern Region Silver Quill Award of Merit
Total Results: 26 media results in 20 outlets in across the U.S.* Total Impressions: 3,700,199* Estimated Ad Equivalency: $43,974.03* * Note: Impressions and ad equivalency do not include the recent “Who’s Who in Energy” or Associations Now media coverage, which were published at time of board report creation.
Published on November 22, 2013 in the: Austin Business Journal Columbus Business First Dallas Business Journal Denver Business Journal Houston Business Journal Pittsburgh Business Journal San Antonio Business Journal St. Louis Business Journal Impressions: 102,011 and counting
Submitted article by Don Key, published in November issue of the Canadian Association of Petroleum Landmen. Explores the state of the shale plays in lower 48 states. AAPL invited to submit second article for January 2014 issue.
Secured feature article on the success of the “Meet Us” campaign Published November 27, 2013 on the website for Associations Now, the magazine for the American Society of Association Executives (ASAE) Impressions: 22,910 and counting
Tactical execution in all of these areas has yielded AAPL: Increased brand awareness among consumers across the country – particularly in established and emerging shale plays. Significant increases in traffic to AmericasLandman.com and AAPL’s social media channels. Greater visibility of AAPL leadership and members through ad campaigns, contributed articles, media outreach and awards. Improved visibility among peers for excellence in marketing and communications.