Presentation is loading. Please wait.

Presentation is loading. Please wait.

 Launched Ad Campaign Oct. 21, 2013  3 national outlets: Bizo.com, IDGTechNetwork.com and SpecificMedia.com  26 regional media outlets across 15 cities:

Similar presentations


Presentation on theme: " Launched Ad Campaign Oct. 21, 2013  3 national outlets: Bizo.com, IDGTechNetwork.com and SpecificMedia.com  26 regional media outlets across 15 cities:"— Presentation transcript:

1

2  Launched Ad Campaign Oct. 21, 2013  3 national outlets: Bizo.com, IDGTechNetwork.com and SpecificMedia.com  26 regional media outlets across 15 cities: Los Angeles, Dallas, Houston, Washington D.C., Pittsburg, Denver, San Antonio, New Orleans, Evansville, Oklahoma City, Tulsa, Fresno, Albany, Austin and Midland  4 trade media outlets: American Oil & Gas Reporter, Rigzone, World Oil and E&P Magazine

3

4

5

6

7

8

9  Campaign still in market through early December.  Achieving goals of expanding awareness and driving new traffic to AAPL website.  From Oct. 21-Nov. 24, results include:  28.3 million impressions  81,830 click-throughs from media outlet to AmericasLandman.com  4,695 total views of 7 videos on YouTube  33 new Twitter Fans  76 new Facebook “Likes”

10

11  Duration: August 1– October 31, 2013  Location: High-production areas throughout 17 counties in the Eagle Ford Shale region.

12  Forty-two full-page, full-color ads in 21 local print newspapers with a combined circulation of 112,296 residents – Nearly double the number of print ads in the Marcellus Public Awareness Campaign.  Eighteen billboard ads along major thoroughfares in the shale play with almost 9.1 million total impressions – 4.9 million more impressions than those of the Marcellus campaign.

13  Eight earned media placements totaling 52,164 impressions and $5, in estimated advertising value; and  Significant increase in the quality of website traffic to AmericasLandman.com, including:  1,068% increase in number of pages viewed;  4% decrease in bounce rate; and  10% increase in returning visitors.  Total Impressions: 9,263,121 Eagle Ford Residents

14  Niobrara Public Awareness Campaign  Location: 10 target counties throughout Colorado and Wyoming  Method: Two full-page, full color ads in 15 local print newspapers and 11 three-month billboard ads.  Duration: November 1, 2013 – January 31, 2014  Timing: Will coordinate with NAPE Rockies, December 11-13, 2013 in Denver, Colorado.

15

16  Best Landman Winners:  Mona Ables  Jim Devlin  Tim Custer  Best Landman Finalists:  Randy Browne  Joseph DeWoody  Pamela Feist  Todd Liebl  Fred Schantz  Brooks Yates

17  “Who’s Who in Energy” Winners:  Roger Soape  Jeanine Haller-Piskurich  David Cape  Leon Hirsch  Finalists:  Carl Campbell  Randy Nichols

18  AAPL and its leaders won multiple energy and communications industry awards in 2013, including:  2012 Annual Report Calendar:  2013 Awards for Publication Excellence (APEX) Award of Excellence  2013 International Association of Business Communicators (IABC) Dallas Quill Award of Excellence  2013 IABC Southern Region Silver Quill Award of Merit  2012 “Insist on a Professional” Public Awareness Campaign:  2013 IABC Bronze Quill Award of Excellence  2013 IABC Dallas Quill Award of Excellence  2013 IABC Southern Region Silver Quill Award of Excellence

19  AAPL Member Mark Logo Design:  2013 IABC Bronze Quill Award of Excellence  2013 IABC Dallas Quill Award of Merit  AAPL Member Mark Brand Launch:  2013 IABC Bronze Quill Award of Merit  2013 IABC Dallas Quill Award of Excellence (Perfect Score)  2013 IABC Southern Region Silver Quill Award of Merit

20

21  Total Results: 26 media results in 20 outlets in across the U.S.*  Total Impressions: 3,700,199*  Estimated Ad Equivalency: $43,974.03* * Note: Impressions and ad equivalency do not include the recent “Who’s Who in Energy” or Associations Now media coverage, which were published at time of board report creation.

22  Published on November 22, 2013 in the:  Austin Business Journal  Columbus Business First  Dallas Business Journal  Denver Business Journal  Houston Business Journal  Pittsburgh Business Journal  San Antonio Business Journal  St. Louis Business Journal  Impressions: 102,011 and counting

23  Submitted article by Don Key, published in November issue of the Canadian Association of Petroleum Landmen.  Explores the state of the shale plays in lower 48 states.  AAPL invited to submit second article for January 2014 issue.

24  Secured feature article on the success of the “Meet Us” campaign  Published November 27, 2013 on the website for Associations Now, the magazine for the American Society of Association Executives (ASAE)  Impressions: 22,910 and counting

25

26  Tactical execution in all of these areas has yielded AAPL:  Increased brand awareness among consumers across the country – particularly in established and emerging shale plays.  Significant increases in traffic to AmericasLandman.com and AAPL’s social media channels.  Greater visibility of AAPL leadership and members through ad campaigns, contributed articles, media outreach and awards.  Improved visibility among peers for excellence in marketing and communications.


Download ppt " Launched Ad Campaign Oct. 21, 2013  3 national outlets: Bizo.com, IDGTechNetwork.com and SpecificMedia.com  26 regional media outlets across 15 cities:"

Similar presentations


Ads by Google