Major Donor Fundraising Research Cultivate Ask Thank Ask again Take the time for personal contact…
Research is far more important than we realise.
Major Donor Fundraising is for everyone in your organisation
Your Case For Support Prove Need Patrons Stories Monitor Evaluate Emotional Intellectual
“Be distinct or extinct”
If no one has heard of you no one is going to give to you…
Thank properly & quickly. Honour your commitments & develop the relationship Ask again! Stewardship
Age Cohorts Born betweenPreferred channel SENIORS1901 – 1924Letter SILENTS1925 – 1945Letter BOOMERS1946 – 1964Letter Land-line Internet GEN X Phone Laptop GEN Y Mobile Facebook iPad Twitter Skype
SENIORS The ‘greatest’ generation - leaders Give from duty. No waste or expensive literature. No phone calls. Takes advice from respected friends. Expects polite thanks.
SILENTS Worker ants… Now retired. Wealth in property. Join with others to give. Similar to seniors in attitude to fundraising. Not leaders…
BOOMERS Economic power - numerous Now very wealthy – generous Enterprising - individualistic Inquisitive about charity Intrusive in charity Fickle Direct mail – leaflets – door-to-door – telephone (not mobile)
GENERATION X No experience of poverty. Have material possessions. Comfortable with technology. Expect good design. Won’t read heavy text. Need convincing of problem.
GENERATION Y Gen C = Community. 100 mobile txts a day Hive mind. Facebook YouTube etc. Gap year third world experience. Comfortable with debt. Give on line / face-to-face in street / QR codes Celebrity – created not earned.
“There is no average donor – age determines the best media for fundraising.”
AVAAZ BY THE NUMBERS 10,024,940 members worldwide 27,456,071 actions taken since January ’ countries with Avaaz members
Canada Causes Cancer In two days, Quebec could give a $58 million loan guarantee to an asbestos mine -- allowing it to continue pumping out poison for export around the world. We can force Premier Charest to back off the loan guarantee and close the asbestos mine for good. Take action now Take action now Bolivia: Stop the Amazon Highway Bolivia's government is in turmoil over a mega-highway that would slice through the Amazon, fueling destruction of the rainforest. Following brutal repression of indigenous protesters, the President has been forced to halt construction and reexamine his position. Let's stand with the brave indigenous communities to stop the crackdown and protect the Amazon -- sign the petition and forward to everyone. Take action now Take action now Recognize Palestine -- New Path to Peace A video offering the real story behind the Middle East conflict and a chance to take action for peace and Palestinian independence. Take action now Take action now
Heitor Andrade de Souza, Brazil vencemos! a anatel aprovou a internet de qualidade para todos! one minute ago Sylvie Rabie, France russie: arrêtez les hôpitaux de l'horreur en syrie one minute ago mateo, Spain españa: ¡pongan fin a nuestros "guantánamos"! one minute ago Stephanie Reid, Canada save tibetan lives one minute ago Gert Franzén, Sweden save tibetan lives one minute ago Mohamed, Jordan الإعتراف بفلسطين – طريق جديد نحو السلام
38 Degrees brings you together with other people to take action on the issues that matter to you and bring about real change. 3,847,412 actions taken. Join in 38 Degrees
Rethink the Badger Cull 36,507 signatures so far Take Action Save Our Countryside 117,376 signatures so far Take Action Save our NHS 490,944 signatures so far Take Action
A usual month costs about £30,000, and looks something like this: £10,000 - campaign tactics e.g. online advertising of campaigns, stunts, newspaper ads, printing a petition, posting letters to MPs, etc £5,000 - Web site running costs e.g. powerful servers that can cope with tens of thousands of people all logging on at once to their MP, design work to make everything as easy to use as possible £10,000 - staff salaries and volunteer expenses for campaigning - researching issues, communicating with members, plotting strategies, making alliances, writing s and web pages, organising tactics, etc £5,000 - overheads such as rent, electricity, computers, paperclips and staff time on things other than campaigning like consulting members, fundraising, governance, book keeping. 6 Staff & vols in East London
Phone us: Send us a letter: 38 Degrees, Room 126, 40 Bowling Green Lane, London, EC1R 0NE us: Facebook: get in touch at Twitter: Tweet us. We're at Media: If you have a media enquiry please call Mobilize a community FundraiseSet Goals
“The future is with us, it is just not evenly distributed” William Gibson
QR Code / Mobile Bar Code
Software already embedded in the phone with the Nokia and Android models.
USA - Japan – Spain – Italy - UK
TESCO’s game changer
Cyber-bullying advice on your mobile phone
City Harvest New York
“QR Codes deliver higher donations faster than SMS”
In memoria & donor recognition
“I saw the angel in the marble and carved until I set him free.” MICHELANGELO
Any Questions? QUESTIONS?
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