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Globetrotter Seminar #2 Japan 2/12/2008 日本. Promotion Video.

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Presentation on theme: "Globetrotter Seminar #2 Japan 2/12/2008 日本. Promotion Video."— Presentation transcript:

1 Globetrotter Seminar #2 Japan 2/12/2008 日本

2 Promotion Video

3 Topics Economics Japanese Language & Culture Organizational Behavior Sustainable Enterprise Marketing Travel & Food

4 Economics Overview of Japan, Including History, Business, Politics

5 Geography Sapporo - Boston ● Korea Okinawa - Miami ● China Tokyo - Chapel Hill Osaka ● ● From CH, NC - 14 hours by air Time Zone - 14 hours ahead Pacific Ocean

6 Climate Northern Middle Southern

7 Demographics Population - 128 million (ranked No. 10) Race / Ethnicity - Japanese 98% Life expectancy - Male 79 yrs, Female 86 yrs (Ranked No.1) Declining birth rate - Aging society : 20% of people are 65 yrs old or more - Population growth : Negative Big cities - Tokyo area: 32 million, - Osaka area: 12 million,

8 Politics Prime Minister The 13 th minister in 20 yrs Problems… - Budget deficit (worst in developed countries) - Reform of government pension Plan etc. Few regulations for imports, exports and capital transfer

9 Economy - Low growth rate - Extremely low interest rate GDP $ 13,202 bil. ($44K per capita ) $ 4,366 bil. ($35K per capita )

10 2500 2000 1500 1000 500 NIKKEI225 vs. S&P500 t-stats =72.24 P-value =0.0000 Stock Market

11 Leading Companies CompanyIndustryProfitMarket Cap. Toyota Motor Co.Automobile$ 16.1 bil.$ 208 bil. Mitsubishi UFJ Financial Co.Bank$ 8.9 bil.$ 107 bil. Nippon Telegraph and Telecom Co.Telecom$ 4.6 bil.$79 bil. NTT DoCoMo Inc.Telecom$ 4.8 bil.$76bil. Nintendo Co., Ltd.Electronics$1.7 bil.$75bil. Sumitomo Mitsui Financial GroupBank$ 4.4 bil.$63bil. Canon Inc.Electronics$ 4.6 bil.$61 bil. Honda Motor Co., Ltd.Automobile$ 5.9 bil.$61 bil. Matsushita Electric Industrial Co.Electronics$ 2.2 bil.$58 bil. Takeda Pharmaceutical Company, Ltd.Pharma$ 3.4 bil.$57 bil.

12 Long-term Relationship Between Company and Employee - Lifetime employment Between Companies (Keiretsu) Mitsubishi UFJ Bank Mitsubishi Estate Mitsubishi Electronics Mitsubishi Co. (Trading) Mitsubishi Heavy Industry Mitsubishi Chemical Toyota Motor Co. Aisin seiki Co. Transmission Denso Co. Electrical Components Toyota Industry Co. Forklift truck Toyota Tsusho Co. Trading Zaibatsu-oriented (Mitsubishi group) Large manufacturer (Toyota Group)

13 Japanese Language and Culture What is behind the Japanese people?

14 Strange People? Why Japanese people are… Shy? Hard working/dedicated? Why Japanese people do NOT… Think out of the box? Speak out in meetings?

15 Small and Closed Community Island surrounded by seas SAKOKU ( 鎖国 ) –disconnected from overseas (1633-1853) SHIMAGUNI-KONJO ( 島国根性 ) –Not much experience under diverse environments historically and geographically

16 Small and Closed Community HONNE-TATEMAE ( 本音 - 建前 ) –Honest feelings and official position WA ( 和 ) – sense of harmony and togetherness NEMAWASHI ( 根回し ) –Technique to reconcile interests while maintaining WA

17 Hierarchical Society Feudal society (till 19th century) –Samurai –Vertical Society –Strict orders and strong relationships ON( 恩 ) / GIRI( 義理 ) –Seniors care for Juniors –Juniors respect Seniors KENSON ( 謙遜 ) –WA and social hierarchy Ethics –Small and vertical society

18 Internationalization Importing Western Cultures Exporting Japanese Cultures Constantly changing

19 Organizational Behavior A day in the Life of a Salaryman Business Etiquette

20 8:00AM Commuting Rush Rate of congestion--- Unknown, but very high!

21 9:00AM: Morning Meeting Start with morning meeting Contents: Boss’ speech, short exercise, and confirmation of the day’s goals

22 Three different angles of bowing used Normal For Customers Apology Angles of Greeting

23 Exchange business cards at start of meeting Pass first to the higher-ranked person Treat business cards carefully (display on table) until leaving Business Card Exchange

24 Visitors sit further away from door Most senior member sits furthest from door Boss sits in the middle Meeting RoomCafe Entrance Seating Position

25 8:30PM: After Work Usually, Japanese can’t leave office on time Often, boss asks subordinates for a drink (at Japanese pub) Most of topics are business Only the last train can stop this drinking party

26 0:45AM(Next day): Capsule Inns Cheap alternative to taking a taxi 4000 Yen (~$37) includes “room,” common bath, bathroom, locker Clothes and toiletries sold

27 Very important opportunity to find sweetheart(s) for Japanese workers Men and women sit alternately After work 1: Goukon (Matchmaking Party)

28 Eat and drink under trees Company as community New hires save spots all day After work 2: Cherry Blossoms Viewing

29 Sustainable Enterprise Environmentally Friendly Practices in Japan

30 Mottainai ( 勿体ない) Unique concept, no direct translation Respect for nature and man-made objects Concepts of 3R (Reduce, Reuse, Recycle) and Repair Concept practiced since ancient times Part of everyday life Spread by Wangari Maathai (Nobel Peace Prize Winner, 2004)

31 Reducing Waste in Daily Life Handkerchiefs –Used to wipe hands, sweat, as accessory Energy efficient hand dryers –Dries hands quickly

32 Reuse and Reduce: Refillable Shampoo 80% of families purchase shampoo refills Body wash, hand soap, softener, detergent, bleach are also refillable 199020002005 0% 100% 0.4% % of shampoo buying families 50.2% 79.3% Percent of families buying refillable shampoo

33 Reducing Energy Usage Cool biz: office AC set at 82.4F –Uchiwa, Sensu (hand-held fan) Warm biz: office heater set at 68F Kotatsu (electronic heater)

34 Composting Trash 40 pounds of food waste produced every year by average Japanese household (vs.195 pounds in the US) Subsidy given by cities for families to purchase composting machine After 24 hrsMicrobes change garbage into compost

35 Disposal of Cooking Oil Products available to solidify used oil Some recycle it as bio-fuel If directly dumped in sink: Extreme increase of BOD (Biochemical Oxygen Demand ) Kill fishes in rivers, oceans

36 Sorting Trash in Typical City Apartment: Sort out trash in up to 18 different bins Throw out any day of the week Pay community fee for trash pick up Homes: Around 4 separate pick ups Purchase trash bags specified by district Place in specified area before 8AM Community duty and peer pressure

37 How would you throw this out? 1.Water bottle Answer: Separate into 3 groups 1)Caps-recycle with plastic 2)Label-recycle with plastic 3)Bottle- flatten and recycle

38 Typical Trash Collection Plastic: bags, cups, trays. Once per week “Rinse the bottles and be creative in reducing the size of containers.” Cans, glass, plastic bottles. Once per week “Flatten out the bottles. Remove the labels and caps from bottles and recycle.” Newspaper, magazines, milk cartons. Twice per month “Tie the paper according to type and place in transparent trash bag.” Food waste, battery, broken glass. Twice per week “Label the contents of bag”

39 How would you throw this out? 2. Half-full coffee in paper cup, in café Answer: 1) Throw out the remaining liquid in container 2) Place paper cup in bin for paper recyclables

40 Quiz : Which improves gas mileage most? A. Stop idling (10 min/month) D. Remove unnecessary stuffs (30 kg) C. Proper tire pressure B. Stop aggressive acceleration/deceleration (10 times/day > 0 times/day) Research at Toyota: Eco-driving

41 Eco-driving 35 mpg 30 mpg (Baseline) Mileage Remove 30kg 30.08 Tire Pressure 30.38 Mild driving 31.20 Idling stop 32.33 All 34.31

42 Marketing

43 Product: Japanese product Integration of new functions High quality Excellent services

44 Product example: Super Toilet Adoption rate:60% of Japanese household Features –Automatic open/flush/close –Heated seat –Shower & dryer (no paper) –Sound –Deodorization Testimony

45 Product example2: Services Respect customers Customers have been king for a long time You can “really” expect for 0 Yen at McDonald Side Effect: demanding customers

46 Promotion: Comparative Advertising Historically, not accepted and hated But

47 Free ad pocket tissues –Personal loan company –Dating site –Contact lenses –Cell phone –...and more Promotion:

48 Place: Convenience Store Everywhere in cities Sell many kinds of goods/services –Cooked food, Magazines, Beer, etc. –2500 SKU in 110 ㎡ (1200 sft) –70% of products replaced/year –Parcel delivery, entertainment ticket –Tax, gas, electricity payment, ATM Super efficient inventory control –State-of-the-art inventory management –Frequent delivery: 2-3 times a day It’s not just 24 hours operation

49 Travel & Food

50 Travel

51 Tokyo Business and political center of Japan Many companies’ headquarters One of the biggest cities in the world 12M population in city of Tokyo, 32M in metropolitan area Something for everyone Shopping, dining, sports, entertainment…. Extensive public transportation

52 Tokyo: Railway Network

53 Tokyo: example Nighttown Business district Fashion center Cybertown Old town

54 Shinkansen (“Bullet train”) The world’s first bullet train (since 1964) Extremely reliable –Speed:170 mile/hour (max) –Frequency: 13 train/hour (peak) –Fatal accident: never –Average delay: 6 seconds!!

55 Kyoto In west part of Japan Historic city (former capital for 1200 years) Listed as World Heritage Site One of the most popular travel destinations

56 Kyoto: example

57 “Onsen”: Hot Spring Onsen is –Japanese favorite resort –scattered around countryside thanks to volcanoes –located indoor and outdoor –believed to be healthy Experience Onsen –Exercise (optional) –Bathe in Onsen until you feel bored –Enjoy Beer/Food –Sleep in traditional lodge

58 Food

59 Japanese Food Essence –Quality of ingredient Value true taste of ingredient –Very little spices used Offer raw ingredient –Seasonality of food most available = best in quality e.g. crab in winter, salmon in fall –Presentation

60 Japanese food: Example

61 End

62 Other

63 What we missed today Sports Language Technology

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