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ThinkBrooklyn Data and Strategy for the Social Good Now serving all of New York City and beyond Presentation April, 2014 Copyright ThinkBrooklyn, 2014.

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Presentation on theme: "ThinkBrooklyn Data and Strategy for the Social Good Now serving all of New York City and beyond Presentation April, 2014 Copyright ThinkBrooklyn, 2014."— Presentation transcript:

1 ThinkBrooklyn Data and Strategy for the Social Good Now serving all of New York City and beyond Presentation April, 2014 Copyright ThinkBrooklyn, 2014

2 Data Visualization Data Analysis Access to affordable, rapid and reliable… ThinkBrooklyn Assets and Needs Assessments Strategic Planning Program Evaluation High-Impact and Sustainable Programming and Services Compelling Funding Proposals Influential Advocacy Initiatives EMPOWERS nonprofits, government, businesses, researchers and media in New York City and beyond to develop Community Resource Directories Copyright ThinkBrooklyn, 2014

3 ThinkBrooklyn’s approach to research is community-driven and participatory. ThinkBrooklyn’s constituencies are the experts. We simply strive to fortify the already powerful voices of New York City’s communities with vital information and strategic thinking at the neighborhood level and for the social good. Why are We Doing this Work? Vast disparities among neighborhoods + Unavailable neighborhood level data = Important decisions about resource allocation, programming and services, and public policies are often being made in a vacuum, and are not proactively strategic, data-driven, or substantively informed by the populations they will impact This is where ThinkBrooklyn steps in… Our Approach Copyright ThinkBrooklyn, 2014

4 ThinkBrooklyn combines the quantitative with the qualitative, resulting in the most comprehensive and accurate information possible for our clients… Our Approach MINE & ANALYZE Data Public and Program Data Database Design Customized Data Reports Neighborhood Reports Trends Reports Data Sets Web Resources ASSESS Assets & Needs Data Analysis Surveying Focus Groups Data Visualization STRATEGIZE To Take Action Strategic Planning Solutions EVALUATE & Recalibrate Programs Performance VISUALIZE Data Graphics Customized Maps Reference Maps Organization Directory Maps CONNECT with Nonprofits & Government Organization Directory Community Board Directory Elected Official Directory Copyright ThinkBrooklyn, 2014

5 In 2013, the staff of the former Center for the Study of Brooklyn founded ThinkBrooklyn. Our contributions over the last several years have included: Leveraging nearly $3 million in financial resources directly benefiting communities in Brooklyn through our work in partnership with Brooklyn-based organizations Producing over 50 customized data reports and responding to hundreds of requests for data from nonprofits, government, businesses, researchers and media using national, state, city, borough-wide, community district and census tract level data from over 70 data sets Launching the first ever Brooklyn Neighborhood Reports with the Brooklyn Community Foundation- 19 reports with over 600 pages of graphs, maps and data tables; each report includes over 90 indicators that explore 9 theme areas - Demographics, Youth & Education, Economy, Housing, Environment, Health, Public Safety, Arts & Culture and Civic Engagement (PLEASE NOTE—ThinkBrooklyn plans to release 2014 Brooklyn Neighborhood Reports, and eventually Neighborhood Reports for each of New York City’s 5 boroughs, and all 59 Community Districts) Implementing ten major strategic planning and community assets and needs assessment projects in partnership with Brooklyn-based organizations, garnering national and citywide visibility and resources Our Impact Copyright ThinkBrooklyn, 2014

6 Hosting over 100,000 visits to the first and only comprehensive online Brooklyn Organization Directory, a one-of-a-kind resource for residents, Brooklyn nonprofits, funders, elected officials, media, etc. who are seeking community services from groups who serve Brooklynites (PLEASE NOTE—ThinkBrooklyn plans to launch Organization Directories for each of New York City’s 5 boroughs) Releasing the first report of the Brooklyn Trends series- Civic Engagement- with the Brooklyn Community Foundation- over 3,000 downloads in just two months following its release Developing the first all-inclusive online Brooklyn Elected Official and Community Board Directories, connecting Brooklyn residents and the groups who serve them with local government Garnering significant media attention, with our data referenced twice in the New York Times, several feature articles in other print and online publications, appearing on numerous TV programs, and responding to over 50 requests for data by media We are pleased to announce that in 2014 we are now serving all of New York City and beyond! Our Impact Copyright ThinkBrooklyn, 2014

7 Three US DOE Promise Neighborhood Planning Grant Projects in Three Years One of only 10 projects awarded nationwide by the U.S. Department of Education last year, we’ve helped leverage over $1.375 million dollars in the last three years for Sunset Park (with Lutheran Family Health Centers), Flatbush (with CAMBA) and Cypress Hills (with Cypress Hills LDC) ThinkBrooklyn works with groups to apply for the funding (providing data and project planning), and then we facilitate community asset and needs assessments, convene town hall meetings and focus groups, conduct community surveys and produce supporting data analyses and reports New York City Food and Fitness Partnership In partnership with the Bedford Stuyvesant Restoration Corporation (BSRC) and their community partners ThinkBrooklyn provided data analysis, mapping and program evaluation for this Kellogg Foundation national project which encourages active living and healthy eating as the easy and affordable choice for residents of all ages and backgrounds in Central Brooklyn Building Strong Community Networks In partnership with the Heart of Brooklyn (HOB), a consortium of six major cultural institutions in Central Brooklyn, funded by a National Leadership Grant from the federal Institute of Museum and Library Services ThinkBrooklyn provided data analysis and mapping, most recently to address issues of emerging bilingualism with the goal of expanding outreach and community engagement by HOB member institutions Aging Improvement District and Results Basted Accountability (RBA) In partnership with the Coalition for the Improvement of Bedford Stuyvesant (CIBS) Collected and analyzed Population Measures Headline Indicators, and data about Seniors, and produced trends maps so that CIBS may target their outreach and programming efforts Examples of Current and Recent Projects Copyright ThinkBrooklyn, 2014

8 People are saying great things about how our work has supported their work in Brooklyn’s communities: “… an invaluable partner …providing CAMBA with access to, and expert analysis of, planning data that would otherwise be unavailable. This support was essential to our successful effort to bring a $500,000 Promise Neighborhood Planning Grant from the United States Department of Education to the community. I do not know what we would do without them.” -Joanne Oplustil, CAMBA “… in depth data broken down into helpful geographic regions that made 2010 Census outreach and education for our New York State Senate Census Project easy and manageable. This helped various senate district office census coordinators focus on certain "hard-to-count" regions in their districts and helped our project get closer to a complete and accurate count of all New Yorkers. Thank you...” – Karen Duffy, Intergovernmental Relations, New York State Senate "With accuracy and speed, they provided compelling data snapshots of the Bedford-Stuyvesant community customized to our specific needs …focusing our evaluative efforts … and will help leverage numerous program grants from public and private resources. Thank you for serving as such a valuable community partner.” -Melissa Lee, formerly of Coalition for the Improvement of Bedford Stuyvesant “It has been a true pleasure working with you and your team.” -Malgorzata Powietrzynska, Brooklyn Educational Opportunity Center Testimonials Copyright ThinkBrooklyn, 2014

9 "The data obtained for my research has been absolutely essential to my work identifying where special-needs families live in Brooklyn, targeting outreach, connecting and collaborating with schools and businesses, and creating informed funding proposals. I am extremely grateful for this service and will continue to use it in the future." - Frederica McLean, Living Above Disorder “This is a wonderful, unique service that you’re providing!” - Joan Bartolomeo, formerly of Brooklyn Economic Development Corporation “Their work informed the implementation strategy at the heart of the Sunset Park Promise Neighborhood’s planning and funding requests. The community data profile… helped highlight the significant need in Sunset Park, providing a basis for leveraging public/private investment in our community …they serve as a data clearinghouse that can provide valuable tools for organizations to access current Brooklyn neighborhood statistics, which in turn can help identify community trends to drive program design and help develop targeted interventions.” -Kathy Hopkins, Lutheran Family Health Centers “ I LOVE YOUR WORK ! It is so helpful, informative and useful. Thank you so much.” -Margaret Kelley, Office of the Brooklyn Borough President “… very helpful in preparing an impressive customized report with data that highlights the specific need in our community. As a local nonprofit with limited time and resources, it is very helpful to have such a reliable community partner.” -Samuel Moskowitz, Midwood Development Corporation Testimonials Copyright ThinkBrooklyn, 2014

10 "I want to personally thank you for the work that you have done on behalf of Moving Mountains. We appreciate you taking the time to graph, map and create such an amazing visual and informative presentation. You've given us confirmation that there is a need for our specific (art) services (for youth living in high risk neighborhoods) in our targeted areas.” - Ally Robertson, Moving Mountains, Inc. "The data provided was instrumental in our ability to analyze the district in which we propose to site our charter school. The analysis allowed us to understand the educational landscape of this area, and to build a strong case that the district is in need of additional quality secondary school resources." - Miriam Nunberg, Brooklyn Urban Garden Charter School “This report is highly valuable to the activists in the Brooklyn Food Coalition. It gives us the direct information about vacant land that we very much need to consider for possible spaces for future community gardens.” – Nancy Romer, Brooklyn Food Coalition “… an invaluable resource for the Heart of Brooklyn cultural partnership. The critical demographics, statistical data and analyses have helped our organization and our cultural institutions better understand and serve Brooklyn's diverse communities … and helped Heart of Brooklyn secure funding for a major research and community engagement initiative, Building Strong Community Networks, which to date has received $875,000 in planning and implementation funds.” -Sarah Shannon, formerly of Heart of Brooklyn Testimonials Copyright ThinkBrooklyn, 2014

11 How Can We Help You? NONPROFITS GOVERNMENT ThinkBrooklyn Provides… Constituency Needs Assessments Database Design, Querying and Management Program Evaluation and Performance Measurement Polling Public and Program Data Mining, Analysis and Visualization Strategic Planning Trend Analysis Informing… Budget Allocations Campaign Strategy Legislative Testimony Policymaking Program and Service Development ThinkBrooklyn Provides… Assets Mapping Community Assets and Needs Assessments Constituency Surveying Data Expediting Database Design, Querying and Management Focus Group Design and Facilitation Intervention/Solution Design and Development Program Evaluation and Performance Measurement Public and Program Data Mining, Analysis and Visualization Strategic Planning Trend Analysis Informing… Advocacy Initiatives Annual Reports Audience Development and Outreach Funding Proposals Program and Service Development Copyright ThinkBrooklyn, 2014

12 How Can We Help You? ThinkBrooklyn Provides… Public and Program Data Mining, Analysis and Visualization Community Introductions for In-Depth Reporting Content Expert Interviews Informing: Print Media Film Radio Blogs Television BUSINESSES RESEARCHERS MEDIA ThinkBrooklyn Provides… Client Surveying Corporate Narratives Database Design, Querying and Management Focus Group Design and Facilitation Market Analytics and Research Public and Business Data Mining, Analysis and Visualization Society Impact Assessments Trends Analysis Informing… Annual Reports Business Plans Marketing Publications Society Branding ThinkBrooklyn Provides… Public and Program Data Mining, Analysis and Visualization Technology Training and Assistance Informing… Funding Proposals Publications Studies Copyright ThinkBrooklyn, 2014

13 Infographics Examples about Brooklyn Copyright ThinkBrooklyn, 2014

14 2.5 million residents 70 neighborhoods 180 ethnicities 130 countries 90 languages 18 Community Districts Average Population 139,556 AboutBrooklyn Data Sources: New York City Department of City Planning, American Community Survey 3-Year Estimates ( ) Copyright ThinkBrooklyn, 2014

15 BrooklynPopulation 2,288, ,452, ,565, % Increase Data Sources: Decennial Census (1990 and 2000), American Community Survey 1-Year Estimate (2012) Copyright ThinkBrooklyn, 2014

16 BrooklynPopulation Race in Brooklyn Ethnicity in Brooklyn Data Source: American Community Survey 3-Year Estimates ( ) Copyright ThinkBrooklyn, 2014

17 BrooklynPopulation Place of Birth After New York State (49.5%), the top 5 places of birth for Brooklynites are: Data Source: American Community Survey 3-Year Estimates ( ) Copyright ThinkBrooklyn, 2014

18 BrooklynPoverty 22.9% (569,192) of Brooklynites are living in poverty, including: 33.0% (193,909) of Brooklyn’s children Data Source: American Community Survey 3-Year Estimates ( ) Copyright ThinkBrooklyn, 2014

19 BrooklynForeign Born 12.9% Foreign Born (US) 37.4% (937,771) Foreign Born (Brooklyn) 45.5% Not US Citizens 9.3% Don’t Speak English Data Source: American Community Survey 3-Year Estimates ( ) Copyright ThinkBrooklyn, 2014

20 BrooklynLanguages 5.4% Привет 53.5% Hello 16.9% Hola 6.7% שלום־עליכם 3.5% Note: Count of Brooklyn residents for primary language spoken at home: English (1,248,633), Spanish (395,258), Chinese (155,597), Russian (125,038), Yiddish (82,234) Data Source: American Community Survey 3-Year Estimates Primary language spoken at home: Copyright ThinkBrooklyn, 2014

21 BrooklynLanguage Barriers Ability to Speak English Data Source: American Community Survey 3-Year Estimates ( ) Copyright ThinkBrooklyn, 2014

22 716 Arts & Culture organizations in Brooklyn $8,777,478 granted by NYSCA and NYCDCLA to 282 (39.4%) of Brooklyn’s Arts & Culture organizations BrooklynArts & Culture $3.43 per person in funding Brooklyn $6.26 per person in funding New York City Data Sources: Brooklyn Arts Council (2011), New York State Council on the Arts (NYSCA) and New York City Department of Cultural Affairs (NYCDCLA) (2010), American Community Survey 3-Year Estimates ( ) Copyright ThinkBrooklyn, 2014

23 Mapping Examples from Heart of Brooklyn Presentation Copyright ThinkBrooklyn, 2014

24 Residents Who Speak English Less Than Very Well and Heart of Brooklyn Membership Rate Brooklyn, New York Data Sources: American Community Survey 5-Year Estimates ( ), Decennial Census (2000), Brooklyn Public Library (2012) CDs with Highest % of Residents Who Speak English Less Than Very Well: 47.2% CD % CD % CD % CD % CD 15 An average increase of 18.2% (43,855) since 2000 for these 5 CDs Copyright ThinkBrooklyn, 2014

25 Residents Whose Home Language is Spanish, Chinese or Russian and Speak English Less Than Very Well Brooklyn, New York Note: Data points are placed randomly within a census tract. For clarity of data representation, census tract boundaries are not depicted. Data Sources: American Community Survey 5-Year Estimates ( ), Brooklyn Public Library (2012) Spanish 8.5% Chinese 4.8% Russian 3.6% Copyright ThinkBrooklyn, 2014

26 We will officially launch ThinkBrooklyn’s new website in 2014! Stay Tuned… Copyright ThinkBrooklyn, 2014

27 Thank You! For subscription information or questions about our services and publications, please contact: Gretchen Maneval Executive Director ThinkBrooklyn Copyright ThinkBrooklyn, 2014


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