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Making Breastfeeding Fashionable Michelle Atkin Directors of Little Angels.

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Presentation on theme: "Making Breastfeeding Fashionable Michelle Atkin Directors of Little Angels."— Presentation transcript:

1 Making Breastfeeding Fashionable Michelle Atkin Directors of Little Angels

2 Why promote breastfeeding? Health Benefits NICE Cost effective Public Health Babies like it!

3 How? Multi agency Approach Social Enterprise Model Implement Baby Friendly standards Funding Thinking outside the box Marketing Peer support CIC

4 How is it different with Little Angels? A joint vision Shared commitment Multi agency – cross sector sign up Over coming perceived loss of autonomy Building trust Taking risks Solution focused Plagiarism If at first you don’t succeed

5 Little Angels Peer Support Community interest company Integrated into early years services Paid and voluntary staff All mothers seen – proactive approach 24 hour telephone support line Minimum of two home visits Community support groups Training Expanding into other areas Robust data

6 Partnership working Little Angels Commissioners Public Health professionals Hospital Trust PCT Borough Council Local community Children’s Centres Health trainers

7 Partnership working Little Angels Commissioners Public Health Hospital Trust PCT Borough Council Local community Children’s Centres Health trainers Health professionals

8 Challenges Finance Public sector approach v social enterprise model Culture change Breaking down the barriers Service change Different agendas and priorities Data protection

9 Successes East Lancashire training team Awards Publications Breastfeeding strategies Promotional activity Rising breastfeeding rates Presentations / conferences Increase in breastfeeding rates – hospital and community Borough wide breastfeeding service Baby Friendly Initiative certificate of commitment

10 “A multi agency approach in order to offer a seamless breastfeeding support service to our families” Summary

11 Thank you for your interest


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