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Hartlepool Borough and NRF Survey 2006 Bobby Duffy, Deputy Managing Director Leon Page, Senior Research Executive Ipsos MORI Social Research Institute.

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Presentation on theme: "Hartlepool Borough and NRF Survey 2006 Bobby Duffy, Deputy Managing Director Leon Page, Senior Research Executive Ipsos MORI Social Research Institute."— Presentation transcript:

1 Hartlepool Borough and NRF Survey 2006 Bobby Duffy, Deputy Managing Director Leon Page, Senior Research Executive Ipsos MORI Social Research Institute

2 2 Introductions Ipsos MORI – formerly MORI – UK’s second largest research company  work across all social policy areas, as well as private sector research  political polling less than 2% of our work  Regeneration and Planning 3rd/4th largest area Regeneration Research Unit – range of research:  national evaluations of government programmes (eg NDC, Neighbourhood Wardens, SRB, City Challenge etc)  local area work for individual regeneration partnerships (over 100), including previous work for Hartlepool NDC and 2004 survey across Hartlepool Borough and NRF  planning work and consulting residents  stakeholder surveys

3 3 Bobby Duffy – Head of Ipsos MORI Regeneration Research Unit for 8 years overseeing just about all national evaluations and local area work Leon Page – Senior Research Executive, overseeing NDC National Evaluation Household Survey, as well as work for individual partnerships Introductions

4 4 Why Survey Research? Focusing on survey research today - which has range of uses… WHY identify local priorities indication of views on performance customer/service user satisfaction evaluation/monitoring WHEN before formulating policy - helps with development stage during and after to monitor/evaluate

5 5 Advantages of survey research  “Hard” data  Statistically reliable  Easier to justify decisions with hard data?  Easily reproducible - can measure changes over time  Residents want it … but only if acted upon… Why Survey Research?

6 6 Base: All respondents (1545) Opinion surveys % Support Local referendum Residents groups Neighbourhood Forums % Oppose Ward Advisor Board Elections for Mayor Council meeting Ward committee People do want to be consulted

7 7 Base: 1016 Dover residents Keep you informed QWhich are the most important for local District Councillors to do? Support the local community Deal with complaints Listen to the views of local people Attend local Council meetings Represent local Council meetings Attend open meetings with local residents Hold surgeries for people with problems Don’t know …because they see it as way to be listened to

8 8 But need to see action… Consultation fatigue a real problem, particularly in regeneration areas – seen in NDC study Show us something, do something about it, not just consultation Don’t just listen to us and that’s the end of the story, but take all the information and actually do something about it so we see what’s happening and we know we’ve been heard – don’t keep it all behind closed doors

9 9 Survey Design Hartlepool survey combines  Total sample of c1,250 interviews in Hartlepool – large, reliable sample  NRF sample c900, including 400 in the NDC  c350 interviews in wider Hartlepool to make up total and for comparison  allows us to look at various sub-areas Interviews conducted face-to-face in-home with residents 16+ between May and November 2006, strictly randomly selected 20 minute interview, drawing on NDC main questionnaire and other national studies … and questionnaire from similar study in 2004 Will highlight “statistically significant” differences and change – but careful with interpretation of findings from sub-areas

10 10 Wider comparisons Three types of other information used to provide context to study…  NDC Comparator Survey: 3 x 39 wards in same districts as NDCs, with similar deprivation scores but not bordering. Very useful comparison for NRF areas too?  National Benchmarks from our own and national government surveys  Local government normative database (on service satisfaction)

11 11 Some of the main messages we’ll see… NRF area residents have relatively low qualifications, are less likely to be in work and have low incomes Satisfaction with accommodation and area relatively high in Hartlepool overall But particular problems with drugs, litter, dogs, teenagers hanging around …but significant progress on rundown properties, car crime, burglary, vandalism, drugs (although still way to go) Feelings of influence and involvement relatively low But feelings of safety have increased more in NRF area than Hartlepool as a whole Improvements in community/youth facilities? Health a particular challenge in NRF area, particularly smoking levels

12 12 Malcolm Walker on NDC

13 13 Main findings from NRF and Hartlepool Borough survey

14 14 Contents 1. Who lives in the area? 2. Satisfaction with homes and the area, including key problems 3. Community and involvement 4. Crime and safety 5. Local services 6. Health

15 15 1. Who lives in the area?

16 16 Significantly lower levels of qualifications in NRF area NRF Aggregate ComparatorHartlepool Borough Level 1 or below Level 4+ National Highest Qualifications – NVQ Level Equivalents – Working Age Level 2 Level 3 No quals Base: c1,250 adults in Hartlepool, May-November 2006

17 17 NRF Aggregate ComparatorHartlepool Borough Level 1 or below Level 4+ National Highest Qualifications – NVQ Level Equivalents – Working Age Level 2 Level 3 No quals Base: c1,250 adults in Hartlepool, May-November 2006 Significantly lower levels of qualifications in NRF area

18 18 NRF residents less likely to be in work and more likely to be sick or disabled NRF Aggregate Comparator Hartlepool Borough In paid work Unemployed Sick or disabled Retired QW01Which of the statements on this card apply to you? At home/not seeking work Full-time education Base: c1,250 adults in Hartlepool, May-November 2006

19 19 Base: c1,250 adults in Hartlepool, May-November 2006 NRF area has fewer home- owners… NRF Aggregate Hartlepool Borough Owner occupier Social renter Private renter National Burbank 70% Social rented

20 20 …and nearly half with incomes below £200 per week Under £200 p/w (under £10,400 p/a) Q Can you tell me which band your household’s total gross income from all sources falls in? Burbank Under £10,400 p/a = 52% Comparator NRF Aggregate National H’pool Borough Base: c1,250 adults in Hartlepool, May-November 2006

21 21 2. Satisfaction with Home and Area

22 22 % Very satisfied % Slightly dissatisfied % Very dissatisfied % Fairly satisfied Very high levels of satisfaction with accommodation… QHO3 Taking everything into account, how satisfied are you with your accommodation? Comparator NRF Aggregate Hartlepool Borough National % Neither/nor Dyke House/Jackson Very Satisfied 49% Base: c1,250 adults in Hartlepool, May-November 2006

23 23 % Very satisfied % Slightly dissatisfied % Very dissatisfied % Fairly satisfied …which have not really changed QHO3 Taking everything into account, how satisfied are you with your accommodation? Comparator NRF Aggregate Hartlepool Borough % Net change -3 % Neither/nor 2004 Base: c1,250 adults in Hartlepool, May-November

24 24 % Very satisfied % Slightly dissatisfied % Very dissatisfied % Fairly satisfied Satisfaction with area not quite as high overall, but similar to other areas… QQL1Taking everything into account, how satisfied are you with this area as a place to live? Comparator NRF Aggregate Hartlepool Borough National % Neither/ nor Very satisfied Dyke House/Jackson 21% NDC 21% Base: c1,250 adults in Hartlepool, May-November 2006

25 25 % Very satisfied % Slightly dissatisfied % Very dissatisfied % Fairly satisfied …and some positive change in NRF area QQL1Taking everything into account, how satisfied are you with this area as a place to live? Comparator NRF Aggregate Hartlepool Borough % change 0 +6 % Neither/ nor Base: c1,250 adults in Hartlepool, May-November

26 26 Also looked at range of possible problems in area…

27 27 Dogs, litter and neighbours… NRF Aggregate Comparator Hartlepool Borough Dogs causing nuisance or mess Litter and rubbish in the streets Problems with neighbours National QQL3I would like you to tell me whether each of the following is a problem in this area? % SERIOUS problem A B C Base: c1,250 adults in Hartlepool, May-November 2006 NDC 11% Owton 10% NDC 37% Owton 37% Rossmere 8% NDC 25%

28 28 Dogs, litter and neighbours… NRF Aggregate Comparator Hartlepool Borough Dogs causing nuisance or mess Litter and rubbish in the streets Problems with neighbours National QQL3I would like you to tell me whether each of the following is a problem in this area? % serious problem Change % +3 n/a n/a -2 n/a A B C Base: c1,250 adults in Hartlepool, May-November 2006

29 29 NRF Aggregate Comparator Hartlepool Borough Run down properties Speed/volume of traffic Poor quality/lack of parks and open spaces National QQL3I would like you to tell me whether each of the following is a problem in this area? % serious problem D F G Run-down properties, traffic and parks Base: c1,250 adults in Hartlepool, May-November 2006 LOTS of variation eg… Rift House/Burn Valley Rossmere positive Dyke House/Jackson negative Burbank 4% NDC 34% Dyke House/Jackson 22% NDC 29%

30 30 NRF Aggregate Comparator Hartlepool Borough Run down properties Speed/volume of traffic Poor quality/lack of parks and open spaces National QQL3I would like you to tell me whether each of the following is a problem in this area? % serious problem Change % n/a D F G Run-down properties, traffic and parks Base: c1,250 adults in Hartlepool, May-November

31 31 NRF Aggregate Comparator Hartlepool Borough Poor public transport Vandalism, graffiti and other deliberate damage to property Household burglary National QQL3I would like you to tell me whether each of the following is a problem in this area? % serious problem Burbank 16% North H’pool 14% Public transport, vandalism and burglary H I L Base: c1,250 adults in Hartlepool, May-November 2006 Dyke House/Jackson 12% NDC 18% North H’pool 18% Owton 19%

32 32 NRF Aggregate Comparator Hartlepool Borough Poor public transport Vandalism, graffiti and other deliberate damage to property Household burglary National QQL3I would like you to tell me whether each of the following is a problem in this area? % serious problem 2004 % Public transport, vandalism and burglary H I L Base: c1,250 adults in Hartlepool, May-November 2006 n/a

33 33 NRF Aggregate Comparator Hartlepool Borough Car crime Teenagers hanging around on streets Drug dealing and use National QQL3I would like you to tell me whether each of the following is a problem in this area? % serious problem Owton 23% Car crime, teenagers and drugs M N O Base: c1,250 adults in Hartlepool, May-November 2006 NDC 40% Owton 42% Owton 40%

34 34 NRF Aggregate Comparator Hartlepool Borough Car crime Teenagers hanging around on streets Drug dealing and use National QQL3I would like you to tell me whether each of the following is a problem in this area? % serious problem 2004 % Car crime, teenagers and drugs M N O Base: c1,250 adults in Hartlepool, May-November 2006 n/a

35 35 3. Community and involvement

36 36 Half feel part of the local community, slightly lower in NRF… Great deal/fair amount QOverall, to what extent do you feel part of the local community? Rossmere 57% Comparator NRF Aggregate National H’pool Borough Base: c1,250 adults in Hartlepool, May-November 2006 Similar to 2004

37 37 Feelings of influence also slightly lower in NRF area… Yes QAnd do you feel you can influence decisions that affect your area? Comparator NRF Aggregate National H’pool Borough Owton 15% Rossmere 16% Base: c1,250 adults in Hartlepool, May-November 2006 Also similar to 2004

38 38 …and active involvement lower in Hartlepool than nationally… Yes QHave you been involved in any local organisation on a voluntary basis over the last three years (i.e. work for which you are not paid, except for expenses)? North H’pool 21% Comparator NRF Aggregate National H’pool Borough Base: c1,250 adults in Hartlepool, May-November 2006 Again, same as 2004

39 39 But does involvement matter…?

40 40 Satisfaction with area 2004 (%) Levels of involvement 2004 (%) Base: All NDC areas Source: Ipsos MORI Involvement vs satisfaction with area in NDC areas in 2004 Hartlepool

41 41 Satisfaction with area 2004 (%) Levels of involvement 2004 (%) Base: All NDC areas Source: Ipsos MORI Involvement vs satisfaction with area in NDC areas in 2004 Hartlepool NDC

42 42 …but influence does?

43 43 Change in perceived quality of life (%) Base: All NDC areas Change in influence vs change in perceived quality of life Change in influence (%) Source: Ipsos MORI Hartlepool NDC

44 44 4. Crime and safety

45 45 Feeling safe in the area… Unsafe Q How safe do you feel walking alone in or around this area after dark? Would you say you feel…? Comparator NRF Aggregate National H’pool Borough Owton 48% NDC 47% Dyke House/ Jackson 47% Base: c1,250 adults in Hartlepool, May-November 2006 Feelings of safety similar to 2004

46 46 BUT most positive change in NRF area… More safe QWould you say this area is more or less safe, or about as safe as three years ago? Burbank 40% NRF Aggregate H’pool Borough Base: c1,250 adults in Hartlepool, May-November 2006

47 47 Police rated slightly below national average, particularly in NRF... Satisfied QAnd how satisfied are you with the quality of the service provided by the police? Burbank 73% Satisfied Dissatisfied National NRF Aggregate H’pool Borough Base: c1,250 adults in Hartlepool, May-November 2006 No change in satisfaction, BUT dissatisfaction gone down, particularly in NRF (from 29%)

48 48 5. Local services

49 49 Satisfaction with sports clubs/facilities similar in NRF, but higher than national Satisfied Q Using this card, I would like you to tell me how satisfied or dissatisfied you are with the quality of each in this area… Sports clubs/facilities Burbank 33% dissatisfied Dissatisfied NRF Aggregate H’pool Borough Base: c1,250 adults in Hartlepool, May-November 2006 Ipsos MORI Normative database – average satisfaction score = 64%

50 50 Youth and community centres also similar across area, but much higher than national Satisfied Q Using this card, I would like you to tell me how satisfied or dissatisfied you are with the quality of each in this area… Youth and community centres Dissatisfied NRF Aggregate H’pool Borough Base: c1,250 adults in Hartlepool, May-November 2006 Base sizes too small for reliable trends, but suggestion improved? Ipsos MORI Normative database – average satisfaction score = 39%

51 51 Public parks/open spaces on par with national, but large variations by area Satisfied Q Using this card, I would like you to tell me how satisfied or dissatisfied you are with the quality of each in this area… Public parks/open spaces Dyke House/ Jackson 47% dissatisfied Dissatisfied NRF Aggregate H’pool Borough Rossmere 85% satisfied Rift House/ Burn Valley 94% satisfied Base: c1,250 adults in Hartlepool, May-November 2006 Ipsos MORI Normative database – average satisfaction score = 76%

52 52 Children’s play areas less well rated, but similar to national Satisfied Q Using this card, I would like you to tell me how satisfied or dissatisfied you are with the quality of each in this area… Children’s play areas Dyke House/ Jackson 59% dissatisfied Dissatisfied NRF Aggregate H’pool Borough Base: c1,250 adults in Hartlepool, May-November 2006 Ipsos MORI Normative database – average satisfaction score = 60%

53 53 6. Health

54 54 Overall rating of health slightly lower in NRF… Good Q Over the last 12 months, would you say that your health has on the whole been good, fairly good, or not good? Comparator NRF Aggregate National H’pool Borough No change over time – and fairly consistent by area Base: c1,250 adults in Hartlepool, May-November 2006

55 55 …and long-term limiting illness higher… Base: x,xxx British adults, fieldwork dates Q All with long term illness which limits their activities Comparator NRF Aggregate National H’pool Borough Yes No real change across areas

56 56 …even though age profile similar to national (even slightly younger) NRF Aggregate National Hartlepool Borough Under Base: c1,250 adults in Hartlepool, May-November 2006

57 57 Healthy eating low in NRF area… Never Q Can you tell me how often, on average, you eat five portions of fruit or vegetables in a day? Comparator NRF Aggregate H’pool Borough Base: c1,250 adults in Hartlepool, May-November 2006 Small decreases in never – from 25% in NRF and 19% in Hartlepool 14%

58 58 …and smoking a major issue Yes QDo you smoke cigarettes at all nowadays? Comparator NRF Aggregate National H’pool Borough Owton 50% Burbank 49% Base: c1,250 adults in Hartlepool, May-November 2006 No real headway since 2004 – Hartlepool down from 34% and NRF down from 44%

59 59 Summary

60 60 Summary NRF area residents have relatively low qualifications, are less likely to be in work and have low incomes Satisfaction with accommodation and area relatively high in Hartlepool overall But particular problems with drugs, litter, dogs, teenagers hanging around …but significant progress on rundown properties, car crime, burglary, vandalism, drugs (although still way to go) Feelings of influence and involvement relatively low But feelings of safety have increased more in NRF area than Hartlepool as a whole Improvements in community/youth facilities? Health a particular challenge in NRF area, particularly smoking levels

61 61 Thank you For further information contact on

62 62 Why Research People want to be consulted! People want range of methods – surveys, focus groups, workshops, juries, video projects etc But mostly people want someone to come to them: “It would be good to go round to each individual home and ask people what improvements they would like to make” “If only they didn’t bombard us with so much paper and actually sent people out to talk to us”

63 63 Qualitative Research Quantitative is who, when and where etc. Qualitative is what, where, when, who, why, how - NOT HOW MANY Concerned with understanding rather than measuring  Depth  Detail  Context  Creative  Attitudes and beliefs Consider conducting after quantitative study …

64 64 Health Issues Anxiety/problems with nerves/depression/ stress QAnd finally, does any member of your household have any of these health problems on this card? Just read out the letters that apply Rossmere Anxiety, etc 22% Comparator NRF Aggregate National H’pool Borough NDC Anxiety, etc 23% Owton Anxiety, etc 29% Base: c1,250 adults in Hartlepool, May-November 2006

65 65 Income State benefits or allowances (incl. all benefits, tax credits and state pensions) Base: x,xxx British adults, fieldwork dates QFI1Do you personally receive income from any of the following? Just read out the letters that apply Comparator NRF Aggregate National H’pool Borough

66 66 Quality of life % Good QQL2If we were to define “quality of life” as how you feel overall about your life, including your standard of living, your surroundings, friendships and how you feel day-to-day, how would you rate your quality of life? Comparator NRF Aggregate Hartlepool Borough National Very good NDC 22% Base: c1,250 adults in Hartlepool, May-November 2006

67 67 NRF Aggregate Comparator Hartlepool Borough Disturbance from crowds and gangs or hooliganism National QQL3I would like you to tell me whether each of the following is a problem in this area? % serious problem 2004 % Serious problem Dyke House/Jackson 17% Owton 20% Problems ? Q Base: c1,250 adults in Hartlepool, May-November 2006

68 68 Bar chart – version 2 Agree QNEW HAR1Do you agree or disagree that this local area (within 15/20 minutes walking distance) is a place where people from different backgrounds get on well together? Dyke House/ Jackson Disagree 22% Disagree National NRF Aggregate H’pool Borough NDC Disagree 26% Base: c1,250 adults in Hartlepool, May-November 2006

69 69 Bar chart – version 2 In paid work QW01 Which of the statements on this card apply to each person aged 16 years and over in the household? Please select as many as apply and just read out the letters. Owton Full-time education 10% Unemployed, disabled/long term sick, retired, full time education Comparator NRF Aggregate National H’pool Borough Rossmere Retired 38% Base: c1,250 adults in Hartlepool, May-November 2006

70 70 Base: x,xxx British adults, fieldwork dates QHO6When did you personally move to this address? Less than 1 year 1 yr/less than 5 yrs 5 yrs/less than 20 yrs 20 yrs or more NRF Aggregate Comparator Hartlepool Borough Very similar length of residence at address to comparator areas… Overall, no major change from 2004

71 71 Base: x,xxx British adults, fieldwork dates …and same with area NRF Aggregate Comparator Hartlepool Borough Less than 1 year 1 yr/less than 5 yrs 5 yrs/less than 20 yrs 20 yrs or more QAnd when did you move to this address? Rossmere 62% 20 yrs+ Again, overall, no major change from 2004

72 72 Age profile similar to national NRF Aggregate National Hartlepool Borough Under Base: c1,250 adults in Hartlepool, May-November 2006

73 73 Age profile similar to national NRF Aggregate National Hartlepool Borough Under Base: c1,250 adults in Hartlepool, May-November 2006 Rossmere 28% 65+


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