Presentation on theme: "CROYDON London’s First Fairtrade Borough. Fairtrade Town Goals GOAL 1 - The local council passes a resolution supporting Fairtrade, and agrees to serve."— Presentation transcript:
Fairtrade Town Goals GOAL 1 - The local council passes a resolution supporting Fairtrade, and agrees to serve Fairtrade coffee and tea at its meetings and in its offices and canteens. GOAL 2 - A range of products are available in the area’s shops, and served in local cafes. GOAL 3 - Fairtrade products are used by a number of local businesses and organisations. GOAL 4 - Attract media coverage and popular support for the campaign. GOAL 5 - A local Fairtrade steering group is convened to ensure continued commitment to its Fairtrade Town Status.
GOAL FIVE ACHIEVED January 2002 Some committed individuals organise a Fairtrade Open Meeting for politicians, Council’s Agenda 21, community groups and local residents - more than 50 attend. Result: FAIRTRADE STEERING GROUP set up, called the ‘Croydon Fairtrade Network’, to move Croydon towards Fairtrade status.
GOAL ONE ACHIEVED February 2002 Croydon Fairtrade Network lobby the Council. Result: Council PASSED A RESOLUTION supporting Fairtrade, agreed to use Fairtrade tea and coffee and to introduce Fairtrade to residential homes, schools and libraries.
GOAL FOUR ACHIEVED January 02 - March 03 Croydon Fairtrade Network organise many activities - supermarket tastings, church events, the Croydon Green Fair, a Co-op sponsored ‘Chocolate Challenge’, Open Meetings - and gain press coverage... Result: RAISED PUBLIC AWARENESS AND GENERATED MEDIA COVERAGE
GOAL FOUR ACHIEVED January 02 - March 03 The Co-op, Council and Network invite the public to a Fairtrade Chocolate Challenge The Croydon Fairtrade Network raise awareness at the Green Fair, Summer 2002
GOALS TWO & THREE January 02 onwards Further to awareness raising activities, 1:1 rallying of local organisations, and retailer sticker produced Result: A RANGE OF FAIRTRADE PRODUCTS are now on SALE in more than 60 of Croydon’s SHOPS, CAFES and CHURCHES and USED by many local organisations
GOALS TWO & THREE Promotion Leaflet raising awareness of local Fairtrade activity, and retailer sticker for those that sell Fairtrade products
FAIRTRADE BOROUGH March 03 Blanca del Merino, a Nicaraguan Coffee Producer, presents Croydon’s Mayor with the Fairtrade Borough certificate EVENT- 11th MARCH 2003 A range of guests - Councillors, representatives from local & Fairtrade organisations, schools & Faith groups - enjoy the Fairtrade celebrations at Fairtrade ‘Café Opera’
FAIRTRADE BOROUGH March 03 Croydon Representatives, including the Mayor, attend Mayor Ken’s Fairtrade Reception at City Hall, Southbank 11th MARCH 2003 MAYOR KEN INVITES BOROUGH REPRESENTATIVES TO HIS RECEPTION AND SETS THE CHALLENGE TO MAKE LONDON A FAIRTRADE CAPITAL CITY, FOLLOWING CROYDON’S EXAMPLE