Chapter Outline 9.1 Web 2.0 Underlying Technologies 9.2 Web 2.0 Applications 9.3 Categories of Web 2.0 Sites
Learning Objectives 1. Describe the differences between Web 1.0 and Web 2.0, and explain the benefits of three information technologies used by Web 2.0. 2. Identify five prominent Web 2.0 applications, and provide at least one example of how each can be utilized in a business setting. 3. Discuss the three categories of Web 2.0 sites, and provide at least one example of how each can improve business efficiency and profitability.
Chapter Opening Case: From Social Networks to Social Commerce Source: VLADGRIN/Shutterstock Keep in mind throughout this chapter that every year roughly $100 Billion is spent on local advertising. Over $300 per person in the U.S.
Web 2.0 Underlying Technologies AJAX - technique that allows portions of web pages to reload with fresh data instead of requiring the entire web page to reload Tagging - a keyword or term that describes a piece of information (e.g., blog, picture, article, video clip) Really Simple Syndication (RSS ) – a way to allow efficient streaming of video
9.2 Web 2.0 Applications Blogs and Blogging – there are unfortunate consequences of ‘herd instinct’ Wikis – the Cobert ReportCobert Report Netcasting – usually audio and/or video that allow asynchronous consumption Web 2.0 Media Printing-on-Demand Crowdsourcing – such as TongalTongal
Crowdsourcing Web Sites Source: Scott Maxwell/ LuMaxArt/Shutterstock Jobs traditionally performed by an internal employee or by a consultant and providing an “open call” to the Internet community (or a subset) to create the product/solution Think of reverse auctions. Can be dangerous if exact needs and product requirements are not well defined.
9.3 Categories of Web 2.0 Sites Social Networking Sites Aggregators Mashups