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2014-2015.  Started in 2004 by Delmarva Broadcasting Company – home to 12 radio stations in the Delmarva peninsula – in response to a rash of teen fatalities.

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Presentation on theme: "2014-2015.  Started in 2004 by Delmarva Broadcasting Company – home to 12 radio stations in the Delmarva peninsula – in response to a rash of teen fatalities."— Presentation transcript:

1 2014-2015

2  Started in 2004 by Delmarva Broadcasting Company – home to 12 radio stations in the Delmarva peninsula – in response to a rash of teen fatalities. Some of which hit close to home.  Debuted in 16 Delaware high schools in the 2005-2006 academic year.  Designed to work hand in hand with Driver Ed, Highway Safety and parents to create safer, smarter drivers.

3 To reduce loss of life and property in senseless motor vehicle crashes through intensive and interactive defensive driving skill development.

4  Julian H. “Pete” Booker ◦ CEO and President, Delmarva Broadcasting Company  Susan Booker - Former Campus Minister, Ursuline Academy  The Honorable Jane Brady ◦ Judge, Delaware Court System, former Delaware Attorney General  Tina Barksdale, PhD. ◦ Assistant Vice President, Alumni & Student Affairs, Wilmington University  Labarre Everett - KeHD Distributors  Maria Mockbee - Bancroft Construction  Jesse Reeves – Impact Search  Sally Voltz, Treasurer – Delmarva Broadcasting Company  Jeff Weaver – Former Chief Accident Reconstructionist, Delaware State Police

5  Karen Versuk, MBA – Executive Director ◦ ◦ 302-463-6543 or 888-553-6543  Karen Dickens – Program Associate ◦ ◦ 302-547-2187  Kerry Busby – Program Assistant ◦ ◦ 484-643-0838  Dave Carman – Lead Skills Trainer ◦ ◦ 302-300-6989  Jaizel Cespedes – Intern ◦

6 What is SmartDrive? A foundation which offers programs focusing on decisions and their consequences designed to raise awareness and educate young drivers to help reduce injury, death and property damage caused by auto vehicle crashes. SmartDrive Defensive Driving Online Course SmartSkills Hands On Course SmartDrive PROMise Distraction and Reaction Call 4 Back Up DWI – Driving With Intelligence Assembly Program SmartDrive U Girl Scout Car Care Badge SmartDrive Seatbelt Challenge Seatbelt Checks Pre-Prom Awareness Raising Events

7  128 High Schools ◦ Nearly all of Delaware’s schools ◦ 30% of Maryland’s high schools ◦ Emergent program serving 14 high schools in Delaware, Chester, and Lancaster Counties in Pennsylvania  Wilmington University (  9,401 students in the classic program in 2013-2014  14,351 students in the Distraction program 2012-2014  474 students in Skills program in 2012-2014  12,000 reached by assemblies  30,000 parents reached annually  181 events in 2013-2014

8  A. I. DuPont High School  Appoquinimink  Archmere Academy  Brandywine High School  Cab Calloway School of the Arts  Caesar Rodney High School  Cape Henlopen High School  Caravel Academy  Charter School of Wilmington  Christiana High School  Concord High School  Conrad Schools of Science  Delaware Military Academy  Delaware School for the Deaf  Delcastle Technical High School  Delmar High School  Delmarva Christian High School  Dickinson High School  Dover High School  Glasgow High School  Hodgson Technical High School  Howard Vocational Technical High School  Indian River High School  Laurel High School  Bel Air High School  Cambridge South Dorchester High School  Chestertown Christian Academy  Easton High School  Kent County High School  Kent Island High School  North Dorchester High School  Queen Anne's High School  St. Michaels High School  Wicomico High School  Wye River Upper School  McKean High School  Middletown High School  Milford Senior High School  Mount Pleasant High School  Newark High School  Padua Academy  Pencader Charter High School  Polytech Vocational High School  Salesianum School  Sanford School  Seaford Senior High School  Smyrna High School  St. Elizabeth's High School  St. Mark's High School  Sussex Central High School  Sussex Vocational Technical High School  Tatnall School  The Community and Central School  Ursuline Academy  William Penn High School  Wilmington Christian  Woodbridge High School  Bishop Shanahan High School  Delaware County Technical College High School  Garnet Valley High School  Kennett High School  Octorara High School  Oxford Area High School  Unionville High School  Villa Maria Academy High School  List Incomplete


10  A free, online certified defensive driving course offered in Delaware, Maryland and Pennsylvania through schools and community partners features videos, games, and Q & A. Designed to complement -- not replace --driver education and parent training.  Three mandatory main modules ◦ The Perfect 10 to a Perfect Ride ◦ The 4 A’s: Alcohol, Awareness, Aggression and Accidents ◦ Mastering the Driving Challenge  Bonus modules addressing DUI, speeding, seatbelts, distracted driving, drowsy driving, aggression, pedestrian, and motorcycle safety  Incentivized ◦ Insurance discount (Delaware drivers, Pa and Md at carrier discretion) ◦ SmartDrive College scholarship $4,000 (one per region) ◦ One winner per school

11 A natural progression of SmartDrive is SmartSkills added 2011-2012. The “hands on” component taught by driving professionals such as police officers, SmartSkills teaches young drivers collision avoidance, parallel parking, and skid control. SmartSkills “completes us”.

12 PROMise video Peer to peer PSAs Bi-lingual!! Location partners Dover Speedway Indian River HS Red Clay Schools Sponsors Delmarva Broadcasting DOI OHS State Farm Wilmington Flower Market Sky Zone DuPont Accomplishments

13  Collaborative Partners Using SmartDrive Year Round ◦ Boys & Girls Clubs ◦ Civil Air Patrol ◦ Delaware State Police ◦ The Garage Youth Center ◦ Girl Scouts of Chesapeake Bay  Car Care Badge ◦ National Guard Young Volunteers ◦ Upward Bound  Summer Program

14 Programming expansion  Girl Scouts Car Care Badge ◦ 9-12 grade Scouts  Call 4 Back Up ◦ Skills clinic focusing on backing up techniques and safety  4 Girls Only ◦ SmartSkills for girls taught by women instructors

15  Skills After School Clinix  Parallel Parking  Backing Up  Collision Avoidance  Vehicle Awareness  SmartDrive B 4 I Drive  Middle school pre-driving awareness program addressing topics such as bike safety, passenger safety, pedestrian safety, ATVs, and stranger danger.

16  Originally funded through a grant from the Delaware Office of Highway Safety, now also a SKILLS program  Featuring a video “Driven to Distraction II” courtesy of the DuPont Company  Hands on program highlighting the dangers of impaired driving  Watch our PSA Distraction and Reaction Program

17 Prom and Graduation programs Drive Smart Don’t Break Your Mama’s Heart A Valentine’s event in which students sign and wear red hearts pledging to “Drive Smart” DWI – Driving with Intelligence Forty minute assembly/workshop including law enforcement presentation and hands on activity. DWI addresses timely issues such as DUI, speeding, distracted driving, and drowsy driving. Pre-prom Assemblies Customized for each school’s unique needs SmartDrive PROMise Students sign the PROMise to drive safely, wear seatbelts, never drive impaired or distracted during Prom and Graduation. Schools with the highest percentage of responses win Prom or After Prom money

18 Quantitative Numbers - Steady increases in schools, students, parents Driver’s License Tracking Pre- and Post-Testing Surveys Qualitative Demand for service and new programming mentoring, partnering, student involvement Anecdotal evidence

19  SmartDrive’s programs are provided to our schools and community organizations AT NO COST.  We ask for two things: ◦ An in-school or organizational contact ◦ Access to your students and parents  We use Open Houses, sporting events, assemblies, classes, events and even lunchtime or club meetings to get the word out on our programs. Our goal is to fit in to your day seamlessly.  Call 888-553-6543 toll-free or email or

20  Title Sponsors: ◦ Delmarva Broadcasting Company ◦ State Farm Insurance  Sponsors: ◦ Wilmington University ◦ Delmarva Power ◦ The DuPont Company ◦ The Longwood Foundation ◦ Delaware Department of Insurance ◦ Wilmington Flower Market ◦ The Welfare Foundation ◦ Delaware Office of Highway Safety ◦ Delaware Today ◦ Accurate Optical ◦ Four Acres Trailers ◦ Delaware Community Foundation ◦ Sky Zone

21 Combined with other safety programs and the effective implementation of Delaware’s Graduated Driver’s License program, SmartDrive has been a proud contributor to the 70% reduction in teen driving fatalities in the state of Delaware. * *Delaware State Police Statistics, 2011.

22 Thank you for your support!

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