Presentation on theme: "21/06/20131. 2 3 Company 21/06/20134 Caerano San Marco, 21 giugno 2013 Contents Company Structure Product Mission."— Presentation transcript:
21/06/20134 Caerano San Marco, 21 giugno 2013 Contents Company Structure Product Mission
21/06/20135 Company 1) The history Gitex S.r.l. was born in 1992 and in 2001 had made a merger with Green Point Ltd and therefore Gitexpoint Srl was born. These two companies have a long experience in the sporting goods market. The passion for the world of sport has always characterized the company that has grown to gain leadership in the distribution of major sports brands, where quality, image, specialization, technology and price are combined to be within the reach of all. Known for the great quality and timeliness of the service, thanks to the solid knowledge of the market and the daily commitment and professionalism of staff and specialist retailers, the most demanding sports have always been satisfied with the offer of a wide range of articles for those who practice sport, winter or summer, indoor or outdoor.
21/06/20136 The company philosophy is to offer a brand for every need, where the sport is understood as outdoor life, not necessarily competition, but free time to devote to themselves and to recharge the energy spent. The company's success is closely related to footwear and sports district of Montebelluna that can, with good reason, be considered one of the largest districts in the world of sportswear to high-tech. In the years have changed certain products (bicycle industry, footwear), while others still continue to accompany the activity of Gitexpoint Srl (golf, basketball, skiing). The company has its headquarters in Caerano San Marco (TV), with offices and showrooms covering an area of about 800 square meters and a warehouse of over 3,000 square meters, on which has been recently installed a photovoltaic system of 99 kW for meet its electricity needs. Company
21/06/20137 PRODUCTS GitexPoint S.r.l. has got 4 commercial souls: GITEXPOINT SRL PRODUCTS: 2 Own Brand “HYRA” Skiwear production and distribution 4 Sport Brands exclusive distribution for Italy 3 Own Brand “TRILOXY” Technical Clothing production and distribution 1 New ownership: “SPYKE” Motorbike Clothing production and distribution
21/06/20138 A ) “SPYKE” product Spyke is the latest brand joined the Gitexpoint Srl. It is currently run business rental. The brand is well known in the world market for the production of specialized clothing for motorcycling, because the distribution is, in fact, in all countries where competitions are held motorcycling. Throughout the design, development, construction of prototypes, samples and fitting are made in Italy, while, for obvious economic necessity, are produced in the Far East. The catalog highlights the variety of products, for a motorcyclist very demanding and quality-conscious, dressing it in a quality way, including the technical underwear, and always with an excellent value for money.
21/06/20139 b) “HYRA” product "Hyra" is the trademark which Gitexpoint Srl acquired in 2010, styling and design are maintained and followed directly by the company (both internally and externally, but always in Italy), while production - carefully monitored and controlled by Italian staff of confidence - is concentrated in the Far East. The brand is linked ski clothing of quality, but aimed at a segment of the market average, is a product aimed primarily at the specialist shop and not to the large-scale distribution The catalog on the one hand is limited in the type of product (almost exclusively jackets and ski pants), but on the other hand the variety of patterns and colors is particularly marked.
21/06/201310 c) “Triloxy” product "Triloxy" is another trademark of Gitexpoint Srl. 100% Made in Italy. It is a range of products that keeps the body temperature constant and sensibly reduces the effects of thermic changes. The special mix of Skin Fusion, Skin life, Silver fiber and hollow fiber grants the following features: high comfort and well-being, odour control and antibacterial effect, radiating and reflecting, anty-humidity effect, durable, easy to clean. All products: shirts, pants, socks are studied to be worn in different situation: sport activities, free time, normal life and in every occasion. You can combine special exclusive Triloxy active treatments with Triloxy garments to improve your performance.
21/06/201311 d) Distribution for Italy The company currently distributes an exclusive license for Italy as many as 9 sports brands of international importance. Among the major brands, both in terms of turnover, both in terms of reputation, include:
21/06/201313 3 – Distribution Structure Employees : 20 Sales Force : network of 12 agents throughout the Italian territory. Customers : nr 600 indipendent customers of medium / High level On line sales No GDO (Intersport, Cisalfa, Sport Alliance, Decathlon, Auchan) Distribution : we have about 40 distributors in several european countries, as well as Usa, Canada, Libano, Australia, ecc.
21/06/201314 Potential geographical coverage We hope to have, within the next 2 years 40 distributors for the Hyra brand as well as for SPYKE, thanks to the presence in major trade fairs. For the brand SPYKE our commitment is primarily aimed towards the good growth markets (Russia and Brazil), Emerging countries (Australia) and to the large U.S. market. Our distribution covers 100% of the Italian territory. For Trademarks property (HYRA, TRILOXY and SPYKE) the potential is very broad and ambitious
21/06/201315 GITEXPOINT SRL PRODUCTS: 1 New ownership: “SPYKE” Motorbike Clothing production and distribution
21/06/201316 BACKGROUND AND FUTURE
21/06/201317 -Starting business in 1979 with Fulvio Bizzotto, producing labelled and OEM cross and off-road apparel -Starting to engeneer leather racing suits to support top riders in 1988 -In 1996 Spyke becomes one of the major manufacturers of leather suits and jackets
21/06/201318 -Since 1997 top-riders wearing Spyke leathers achieve top positions and win world championships in the major categories -Year 2000: Spyke is recognized as one of the leading Italian brands for motorcycle technical apparel
21/06/201319 -October 2012: the company changes to a new OWNERSHIP and enters into the Group of Companies of GITEXPOINT Srl -Since January 2013: The company undergoes a deep restructuring by creating a new team in Product-Design, Logistics and Sales. Phase “2” of the NEW Spyke beginns.
21/06/201320 NEW ERA – NEW LOGO OLD LOGO NEW LOGO
21/06/201321 WHAT IS SPYKE? SPYKE is an ITALIAN BRAND specialized in the production of garments for bikers SPYKE is the BRAND that conveys passion to design and create technical clothing that can enhance the look and performance of the bikers! SPYKE’S MISSION is to be constantly evolving each collection by creating technical and innovative products at the best possible price. SPYKE has a PHILOSOPHY of brand to create a sort of “motorscene” where there are no worries but just fun and safe riding!
21/06/201322 There are 3 big areas concerning the motorcycle apparel market: RACING TOURING/OFF ROAD URBAN MOTORCYCLE APPAREL MARKET: SPYKE MARKET POSITIONING RACING: ALPINESTARS DAINESE AXO SPIDI IXON TOURING /OFF ROAD: DAINESE REV’IT BMW IXS SPIDI CLOVER HELD SPYKE OJ SCOTT MACNA URBAN: TUCANO OJ SPIDI DAINESE BLAUER
21/06/201323 RACING PHILOSOPHY
21/06/201326 RACING WORLD Professional riders Supersport & Sport riders closely bounded to their passion and looking to quality, design, safety, comfort Keywords: Performance, Protection, Competition
21/06/201330 TOURING/ON-OFF WORLD travellers, tourists, free spirits, seeking an ‘on the road’ life-style Ride in couple, alone, in groups Driven by passion, by desire of moving on 2wheels Keywords: Comfort, Waterproofness, Breathability, Safety, Product Technology (real features)
21/06/201333 URBAN WORLD Men and women 18 to 65 years old Frequent or daily use of the motorcycle Modern, on the go, up-to-date Keywords: Fashion, Weather resistent, Safety, Fit, Brand Values
21/06/201334 SPYKE THE ORIGINAL BIKERS JEANS ALL MADE IN ITALY NEW LINE
21/06/201335 Market positioning?
21/06/201336 As far as concern the prices, we have 3 big areas: HIGH SEGMENT MEDIUM SEGMENT LOW SEGMENT VERTICAL DIVISION MARKET POSITIONING HIGH MEDIUM LOW DAINESE; BMW CLOVER; SPIDI ALPINESTARS; IXS; SCOTT MACNA; HELD; SPYKE REV’IT; AXO OJ; SMOOK; A-PRO
21/06/201337 High Price Low Price Poor product Technical BMW CLOVER SPIDI SCOTT REV’IT SPYKE POSITIONING VS COMPETITORS DAINESE IXON MARKET POSITIONING A-PRO HELD AXO OJ SMOOK ALPINESTARST WHERE WE ARE!
21/06/201338 POSITIONING VS COMPETITORS MARKET POSITIONING Note: Aggressive in terms of price but with an high segment product. WHERE WE WANT TO GO! High Price Low Price Poor product Technical BMW CLOVER SPIDI SCOTT REV’IT SPYKE DAINESE IXON A-PRO HELD AXO OJ SMOOK ALPINESTARST SPYKE
21/06/201339 Technical and quality product Medium range price Our bet!!! POSITIONING
Luca Bono Since 2006 I have been the person in charge of: 1.Sport’s management 2.Marketing and communication 3.Clothing development and testing 21/06/201340
1.Spyke sport’s management 1.Budget review (adv, events, riders) 2.Riders’ selection 3.Legal agreements with Team & Riders 4.Moto GP and WSBK racing service on track 21/06/201341
1.Moto Gp & WSBK Racing Service We are developing new technical solutions with our Moto gp riders 21/06/201342
2.Marketing and communication 1.Italian press PR and agreements 2.Advertising agreements and campaign 3.Providing the testers with technical material 21/06/201344
2.Marketing and communication Magazines 21/06/201345
2.Marketing and communication Testers 21/06/201346
2.Marketing and communication Tester of Motociclismo (2006-2013) 21/06/201347 Moto gpSBK-SS NakedOff-Road
3.Development and testing of Spyke clothing 1.Racing material (leather suits, gloves, protection) 2.Touring material (jacket,gloves, pants..) 3.Urban material (jacket,gloves, pants..) 4.Off-road material (jacket,gloves, pants..) 21/06/201348
3.Development and testing of Spyke clothing We test all our materials hard (on track) 21/06/201349
3.Development and testing of Spyke clothing We test all our materials hard (urban and touring) 21/06/201350
3.Development and testing of Spyke clothing We test all our materials hard (off road with F. Picco, Dakar 2013) 21/06/201351
3.Development and testing of Spyke clothing Motorbike Tour Leader (2000-2010) Tours and experience with more than 500 people 21/06/201352 Nord Kapp (cold)USA (hot) Off-road (wet)