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Agenda Collateral LoCate Launch Direct Mail  XRW  Inspection  EW Battery Reminder NASCAR.

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Presentation on theme: "Agenda Collateral LoCate Launch Direct Mail  XRW  Inspection  EW Battery Reminder NASCAR."— Presentation transcript:

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2 Agenda Collateral LoCate Launch Direct Mail  XRW  Inspection  EW Battery Reminder NASCAR

3 Collateral  Completed agency audit and Zoomerang study Key findings  Most Popular pieces include Recovery stories, brochure, spiral flipchart, window clings, car toppers, and sell sheets. Field loves stress cars, and old merchandise that is interactive like cube and EW talking tent.  Consider discontinuing items that were found to be of minimal use – unfolding car, flash cd (note - flash will live on website), placemats  Next steps  streamline collateral across channels  improve pieces within channels

4 Authorized Dealer Window Clings Brochure Interactive Consumer Presentation Car Topper Overcoming Objections POP Pre-install Window Sticker Unfolding Car Tracking Video Auto Collateral Dealer Poster Street Smarts Stress cars and Helicopters

5 Trucks and Trailers Brochure Placemat Sell Sheets Window Decal Site Smarts Flash Demos (construction and TT) Theft Study Construction Brochure Dealer Kit Commercial Collateral

6 Authorized Dealer Window Clings Motorcycle Brochure Service Pad - DISCONTINUED Pre-install Window Sticker Poster Hang Tag Placemat Certified Technician Patch Motorcycle Collateral Event-in-a-box

7  Commercial  Extended Recovery Warranty  Inspection Mailer  Early Warning Battery Reminder Direct Mail

8 Commercial Direct Mail  $100 off postcard being mailed to 5,000 prospects  Dealer postcard – to sent to existing and prospective dealers, focusing on new incentive program…lucrative opportunity  Trucks and Trailers postcard – co-branded with Ryder – sent to Ryder customer base

9  Extended Recovery Warranty Sent to customers that did not purchase XRW and approaching 2 year ownership mark 3 Mailers sent each month for 3 months leading up to 2-year expiration mark (ie: if purchased LoJack in October of 2005, will receive first mailer in Aug. of 07, followed by Sept, and final postcard in October Offers are: $99, $99 and $149  Completed price test of $119, $119, and $149  Winner - $99 Creative challenger cancelled due to dissatisfaction with design/content 2008 – budget for new creative development which will include motorcycle Overall response rate of 9% (approx. 20,000/year) - generates approximately $2 million in revenue Direct Mail

10 Base Mailer Non Responder Postcard

11 Inspection Mailer  Sent to customers right after receive XRW mailers  Used as opportunity to upsell XRW  Results to date – 9% response rate $79/each)

12 Early Warning Battery Reminder Mailing  Sent to customers bi-annually – reminder to change battery in key fob  Snail mail and sent to new and old customers

13 NASCAR Barter Deals


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