Presentation on theme: "Student Name (Chinese Characters): 董子淳 Student ID Number: 17 Student Name (Chinese Characters): 楊政霖 Student ID Number: 28 Student Name (Chinese Characters):"— Presentation transcript:
Student Name (Chinese Characters): 董子淳 Student ID Number: 17 Student Name (Chinese Characters): 楊政霖 Student ID Number: 28 Student Name (Chinese Characters): 陳廣 Student ID Number: 38 Student Name (Chinese Characters): 岳子揚 Student ID Number: 50
Introduction Many friends around us are already 18 years old, and they often complain about the traffic in Shinchu is really inconvenient without a motorcycle. Why don’t they just buy one?
Introduction After asking some people of them, the reason can be roughly separated into three parts: “The motorcycle is too expensive.” “There is no need to buy a motorcycle.” “Parents disallow them to have one.” Thus, we want to find out which type of promotions (ex: discount, a gift…)can really attracts consumers in this case.
Hypothesis Hypothesis 1 Direct price-off discount is more attractive than other types of discount. In our opinions, cash is more attractive than any other gifts. We think this is because that most time the gifts are not really useful
Hypothesis Hypothesis 2 Discount is more attractive than advertisement. (In the situation that two retailers are both not known by the interviewee.) Many literatures tell us that discount can affect consumers’ purchase intentions significance, so we assume that discount is more attractive than advertisements do.
Hypothesis Hypothesis 3 If we combine these two promotions it can be more attractive. Because the advertisements we see around us, most of them are combined with discount. We want to find out is it really more useful?
Hypothesis Hypothesis 4 For somebody no matter what you did, they won’t change his (her) mind. This is because we think those whose parents don’t allow them riding motorcycles won’t change their purchase intentions.
Hypothesis Hypothesis 5 Boys are easier to be attracted by motorcycles advertisements than girls. As we are boys ourselves, we will easily be attracted by an advertisement that tells us about the latest motorcycles or something about that.
Methodology Internet questionnaire 20 questionnaires for boys and 20 for girls. A short face-to-face interview In order to know what the interviewee really thinks of these questions. In case of somebody may make misunderstanding on our questions. Collect the received data and turn it in to the information we need by computerized. Through a statistical method.
Results Fig. 1 The pie chart of Question2. We can control our interviewees are 30 boys and 30 girls. And as our assumption, almost every interviewee thinks that the traffic communication of NCTU is very inconvenient in question2. The pie chart is below:
Results In the question3 ” Why do you not own a motorcycle?” Most interviewees chose answer B “Do not have parent’s/parents’ permission” (11 boys 14 girls.) The second most answer interviewees chose is A “Monetary issues.” The pie chart is below:
Results Fig. 3 The pie chart of Question4. Fig. 4 The distribution of boys’ and girls’ answer in Question4. Our qustion4 is asking about interviewees’ reacts toward a discount promotion. 46 of the interviewees will be attracted by this promotion, while 14 of them won’t. The pie chart is below:
Results We ask question 5 “Reason for reluctance in purchasing a motorcycle?” One’s reason is because of she thinks the discount is too low, other one is that she was afraid the motorcycles that sell at the price are not safe, and the rest of 12 interviewees is because of they have no permission from their parents. The pie chart is below:
Results Fig. 6 The pie chart of Question 6 Fig. 7 The distribution of boys’ and girls’ answer of Question 6. In the question6” Which discount is more preferable?” The answer shows that most people like direct price-off discount. 46 people (24 Boys and 22 girls) chose answer A, 7 (4 Boys and 3 Girls) chose answer B. The pie chart is below:
Results Fig. 8 The pie chart of Question 7. Fig. 9 The distribution of boys’ and girls’ answer of Question 7. Question7 is asking the interviewees will they be affected by the advertisement A. Advertisement A is mainly introducing the motorcycle retailer about their advantages and more than 2/3 interviewees say yes. In this case, the answer collected from boys and from girls have not much different. The chart is below:
Results Fig. 10 The pie chart of Question 8. Fig. 11 The distribution of boys’ and girls’ answer of Question 8. What if the consumers are not advertised, they only know there is a discount at B motorcycle retailer? The result of question8 just as we assumed, 2/3 of interviewees think that discount is more attractive than advertisement. But the choices of boys and girls are still almost the same, 19 boys and 21 girls chose YES. The chart is below:
Results Fig. 12 The pie chart of Question 9 Fig. 13 The distribution of boys’ and girls’ answer of Question 9. The last question is combine two types of promotions, discount and advertisement. Only 9 people think that the promotion combined discount and advertisement is not more attractive and 47 interviewees thinks it is more attractive than question 7 and 8.Opposite toward our hypothsis5, boys and girls still have the same decision toward this question. 23 boys and 24 girls think this promotion is more attractive. The chart is below:
Conclusion Hypothesis 1 We confirm this by question 6. From the data we abstracted is quite obvious that 76.667% interviewees (46 interviewees) choose the promotion that offer price- off discount. Maybe this is because Taiwanese like cash than other gifts.
Conclusion Hypothesis 2 It does hold water. There are 66.667% interviewees (40 interviewees) choose the retailer that have discount without advertising. 11 of them even hasn’t be attracted by the advertisement without discount. By this we think that if you are going to increase consumers’ purchase intention, price-off discount is a effective way to achieve your goals.
Conclusion Hypothesis 3 It is also confirmed by question 9, 78.333% interviewees think the retailer that advertised will and had a discount is really attractive. This is why we see this type of promotion so often. It really works.
Conclusion Hypothesis 4 Some people won’t be attracted by discount and any types of advertisements. The main reason is that money is not the reason why they have no motorcycle, and although we advertised them, the barrier keep them from buying motorcycles is still there, so this hypothsis is true.
Conclusion Hypothesis 5 It is totally rejected by our survey. By using the statistic method, we use four questions’ results that answers are yes or no. In question6, 24 boys and 22 girls said yes. In question7, 22 boys and 20 girls said yes. In question8, 19 boys and 21 girls said yes. In question9, 23 boys and 24 girls said yes. We conduct that the mean probability of boys choose yes is 76.667%,and the mean probability of girls choose yes is 70.667%.
Conclusion Hypothesis 5 Use the Z test to find out whether they are different or not. We assume that H0 is μboys – μgirls = 0. After calculating, our z* is 1.2165. Look up the statistic table for zα/2 (α=0.05) is 1.96. Since 1.2165 < 1.96, we fail to reject H0. In other words, we can’t say that boys’ choice and girls’ choice are different.
Conclusion Hypothesis 5 After this statistic step, we find these two genders have almost the same attitude toward our advertising promotions. We think this is because we have force everyone to notice the advertisements, so everybody had receive the image of what advertisements want to convey.
Conclusion By this survey, we find out that we should use the combined promotion. Products such as motorcycles are not like cookies or something that are cheap and easy to buy a new one. To most people, a motorcycle can be use for 3~5 years, not until they feel their motorcycle is broken they won’t change their motorcycle. As a result, if you are not a trusty retailer, your discount promotion can’t be effective as those who are trusty.