Company Info : Type : Public Founded :Established 1995 Headquarters : Gurun Kedah, Malaysia Industry : Motocycles Website : Modenas Offical Website
Company Background Establish in 1995 Motosikal dan Enjin Nasional Sdn. Bhd (National Motorcycle and Engine Company), or known as Modenas Malaysian national motorcycle company producing various small motorcycle models below 200cc targeted for local market and export. headquarters and factory at Gurun, Kedah, Malaysia. Modenas was formed in 1995 and majority of its shares were held by KAWASAKI, Sojitz, Khazanah Nasional and DRB- HICOM. achieved it's 1,000,000th unit production in June 2007. Currently exporting to 13 countries worldwide with Greece being the largest importer.
Factor of competition/value factor 1.Design 2.Specification 3.Quality 4.Brand 5.Perceived (public opinion) 6.Maintenance / service 7.Warranty / service after warranty 8.Technology 9.Safety / comfortable 10. performance
Key to value curve ( ERRC ) Eliminate late launching new product old / bad design low specification motorcycle Raise technology design promotion part quality join motor race ( Malaysian Cub Prix) sales Reduce Service / maintenance Customer unsatisfied Using low part quality Customer waiting time Create New / Latest technology Win Malaysian Cub Prix tagline Use celebrity as ambassador multi choice type promotion
Strategy Canvas for Modenas motorcycle sales in Malaysian 10 9 Very high 8 7 high 6 5 4 medium 3 2 1 Very low latelaunching Old designPart qualitypromotionLow specification Win cub prix technologymaintenanceCustomer unsatisfied reliabilityLatest / new technology Waiting time tagline celebrity Valuefactor raiseeliminatereducecreate modenas Naza bikes Honda Yamaha
Create : 1.Latest technology:- Use latest technology to all new model example use front and rear disc break, coolant for cooling system, injection engine and electronic valve to increase performance and save fuel consumptions (VVT-I, cVTC, DVVT) and create big cc for all model.
Create :- 2. Win Malaysian Cub Prix Cub Prix very important part to all company in Malaysian to attractive Malaysian buyer. If company win Cub Prix sales volume also increase. Company can use a expert rider, create good strategy in the race and make a good modification to motorcycle example use suitable part racing only in the race.
Create 3. Tagline:- Create a unique tagline to attract customer attention example “ Quality no Compromise”, “Build from Expert” and “ design for expert rider”. 4. Celebrity:- Use famous celebrity as a ambassador to promote product to public. Actually, public very fanatic to their idol, so we can influence their thinking when to buy a motorcycle.