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August 2007 Introduction. Company introduction Combining 7 successful and well-known brands, HOLDING TROPHY continues to grow and to use the brands’ both.

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Presentation on theme: "August 2007 Introduction. Company introduction Combining 7 successful and well-known brands, HOLDING TROPHY continues to grow and to use the brands’ both."— Presentation transcript:

1 August 2007 Introduction

2 Company introduction Combining 7 successful and well-known brands, HOLDING TROPHY continues to grow and to use the brands’ both technical and commercial synergies to consolidate and to become market leader for Apparel and Accessories in motorcycle market worldwide Olivier de Roaldès - CEO

3 Head office in Gennevilliers - France

4 Warehouse Gennevilliers - France

5 Competences Experience over 5 decades in motorcycle market & industry Back ground in Professional Motor Racing with SEGURA and BERING Focused on domestic + international markets Extensive range of motorcycle Apparel with different brands covering all market needs for multiple 2-wheel user (Touring, City, Roadster and Sport) Use the best protective (+Aqua, +Cold, +Crash and Comfort) materials according to the latest standards and safety regulations, such as Primaloft® and Gore-Tex® materials Extensive catalogues and technical sheet support for each brand

6 Competences Act and anticipate on new tendencies Know-how in each product group and brand Continuous quality control (according to advanced QMS) in production (supported by our own office Shanghai / PRC), before loading and arrival in France before stocking product in warehouse Quality failure rate average, less than 0,8 % per model Service at all levels: creative, competitive, flexible, efficient and reliable Cross cultural and multilingual collaborators

7 Key facts HOLDING TROPHY is largest French group in Apparel for motorcycle market Market leader (50 % market share) in France With its consolidated turnover HOLDING TROPHY belongs to Top 5 Europe HOLDING TROPHY brands are sold to over 6.000 outlets worldwide Subsidiaries in Italy, Netherlands and UK Partnership with major importers in Canada, Greece, Hungary, Portugal, Spain, Scandinavia and Switzerland

8 Key facts Commercial offices and Central warehouse in Gennevilliers (Paris region) Warehouse 8.000 m², 6.500 pallet positions, 25 collaborators 3.500 article numbers / 650.000 pcs sold in 2006 / 500.000 pcs in stock Custom made production (BAGSTER and BULLSTER) at 2 sites in France Number of collaborators: +/- 250 –Office, Warehousing, Production, (170x) –R&D / buying room (20x) –Sales France (30x) –Export (30x)

9 Key facts Domestic sales represents 69 % of total turnover group Share % turnover per brand: HOLDING TROPHY is present in more than 40 countries worldwide

10 Distribution in Europe = domestic market = Subsidiary = Importers = Target market

11 Distribution world wide Importers: Austria Brazil Canada Chile Colombia Croatia Czech Republic Finland Guadeloupe Guyana Greece Hungary Island Japan Malta Norway Poland Portugal Russia Slovenia Spain Sweden Switzerland Turkey Venezuela …. (more to come)


13 Our brands: Apparel : Bags and AccessoriesScreens and Shields Air-Bag System

14 Holding Trophy Apparel Segmentation Leather => sportTextile => road Top of the Range First Price HI-TECH Items Core Market Price Range from : 99 to 199 € « Racers » Custom and Touring Rider Commuters and scooters users

15 1951: Creation of PLASTEX, production of heat-sealed waterproof clothing 1992: Birth of BERING brand BERING with its mascot “the Polar Bear” is a perfect choice for Apparel Wear collection for Bikers 1999: Creation of CAMERON, luggage adapted for 2-wheels (tank bag, back-pack, panniers and saddle bag)

16 2007: BERING remain specialist motorcycle Apparel by excellence with the widest range available on the market Best value for money in protective clothing, price, quality and style Available in all product lines for all use: City Roadster Sport Touring Jackets, Touring coats, Coats, Trousers, Superbike combi, Clothing for Kids, Boots and Shoes, Rain equipment, Gloves, Cold Killers, Protection Accessories,.. Sold in more than 4.000 specialized retail outlets all across the World

17 1967:Creation of Racing and Leather clothing SEGURA Integral part of Golden Age of Continental Circus The most famous French Racers wears Sports-Combi of SEGURA 90’s:Brand suffers and disappeared in 1999 2002:Purchase of SEGURA by HOLDING TROPHY 2007:SEGURA spirit is alive with new attractive high-end collection of leather and textile clothing

18 1997:Launched by B ernard L’H ermite 2005:Joined HOLDING TROPHY 2007:BLH stands for design and elegance with a reasonable price level for the high street market / suburban 2-wheel user Best value for money without comprising safety of 2-wheel user

19 1984:Purchased by Jacques Nicolas from Plasti Confection Company specialized in slipcovers / beach mattresses and garden furniture 1998:After nearly 2 decades of internal and external growth the company is called BAGSTER 2005:Market leader in France, Bagster products are bought by 2-wheel user all around the world (from USA to Japan) 2006:Incorporation with HOLDING TROPHY Seatster and Comfort Seats, Tank and Seat Covers, Rucksack, Helmet bag, Pannier, Laptop case, Shoulder and Strap bag, Bum bag, Tail bag, Stiffener, Winster Aprons, Aprons & muffs, etc.

20 Created in 1969 by SECDEM BAGSTER takes over windscreen business of SECDEM in 2005 Launch of brand BULLSTER: design and manufacture of windscreens, fly deflectors and wind shields for all types of motor cycle as well as other technical accessories such as head light covers, wind shields for prototype, old-timers, race and rally cars, boats and airplane cockpits,.. Annual production 20.000 pcs

21 Support for R&D department of HOLDING TROPHY GROUP Study new protective materials and systems for motorcycle user Study reports of French Government (Ministry of Transports and Tourism) on transport / automotive accidents Comparison protective quality with competing brands

22 Collection: Protective Clothing and accessories Maintenance tools Waterproof and winster aprons Seatster and comfort seats Tank and seat covers Screens, fly deflectors and wind shields Luggage and saddle bags

23 Schedule Spring / Summer novelties presented at Autumn Trade Shows Delivery to wholesaler/dealer period “Feb / Mar / Apr” Autumn / Winter presentation to dealers July – October Delivery to wholesaler/dealer “Oct / Nov / Dec / Jan” Lead time collection from conceptual thinking until final delivery to wholesaler / dealer: 9 – 12 months Renewal collection: 25 % each year Information on discontinued series 6 months ahead

24 Materials and System features: Gore-Tex® Cordura 3M Scotchlite™ Thinsulate® Hipora® Knox™ Polartec™ A djusting D ynamic T echnology A ir D ynamic S ystem Primaloft® Armex X’tech Leather Softshell Metalix Nylon BW Tech Schockless Protection CE W ater A ir C ontrolled Zirtec W eather S hield T echnology Lamine Gore Micro light Neoprene

25 Example of Technical Product Sheet

26 If further information is required, please do not hesitate to contact our team: HOLDING TROPHY 4/6 Route du Môle – Darse 2/3 – Bât C46 – CE 208 92637 Gennevilliers Cedex FRANCE T: +33 (0)1 41 47 37 37 F: +33 (0)1 41 47 37 00 E: Many thanks for your attention!

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