Presentation on theme: "Clearing The Last Hurdles Behavior change, integration, adoption."— Presentation transcript:
Clearing The Last Hurdles Behavior change, integration, adoption
Definition Of Insanity “Doing the same thing over and over and expecting different results…”
Innovation And Change Continuous Innovation Normal upgrading of products Crest offering – “brighter teeth” NO change in behavior Discontinuous Innovation Enhancements that require a change in behavior HDTV, Electric Fuel Cell cars, Tivo DU/LP & Product Finders Loan Tool Box & Mortgage Coach! Most industries avoid it like the plague!
Paradox Of Technology Technology continually presents conditions or consequences that are diametrically opposite to each other In other words, a computer may facilitate control save time solve problems and make users feel competent It may also create chaos result in loss of time engender new problems and make users feel incompetent David Glen Mick is Associate Professor of Marketing at the University of Wisconsin. Susan Fournier is Assistant Professor at the Harvard University Graduate School of Business. Stress
Reptilian Brain (Basal Ganglia) Limbic System (Mammalian Brain) Neocortex (Hemispheric Brain) TRIUNE BRAIN THEORY Emotions Values Memory Logic Learning Language
Final Thoughts… An autobiography in 5 short paragraphs
Autobiography In Five Short Paragraphs Portia Nelson 1. I walk down the street. There is a deep hole in the sidewalk. I fall in. I am lost. I am helpless. It isn't my fault. It takes forever to find a way out. I walk down the street. There is a deep hole in the sidewalk. I pretend I don't see it. I fall in. I can't believe I'm in the same place, but it isn't my fault. It still takes a long time to get out. I walk down the street. There is a deep hole in the sidewalk. I see it is there. I still fall in. It's a habit. My eyes are open. I know where I am. It is my fault. I get out immediately. I walk down the street. There is a deep hole in the sidewalk. I walk around it. I walk down a different street.