Presentation on theme: "MAIN LINE PASSENGER SERVICES NORTH WEST TOURISM MARKET CONCEPT R254mil AUG 2014."— Presentation transcript:
MAIN LINE PASSENGER SERVICES NORTH WEST TOURISM MARKET CONCEPT R254mil AUG 2014
CONTENTS Background of Tourism Strategic Objectives & Involvement Understanding Tourism Market and Sites of Attractions – North West Transport Mode Dedicated Route Map for Tourism Correct Climate of the country Centres of attraction in various provinces Service Alignments Targeted Market Stakeholder Involvement Costs & Packages arrangements Marketing of Services Operational Plan
BACKGROUND OF SOUTH AFRICAN TOURISM The tourism industry in South Africa has grown considerably since the country’s first democratic elections in 1994. The number of foreign visitor’s arrivals increased from just more than 3 million in 1993 to over 909 million in 2009 of which, just 7 million were tourists. The tourism sector is not only a manufacturing industry that contributes to a variety of economic sectors, but also a labour-intensive industry with the capacity to crate jobs. It is also important to recognise that tourism plays a role in strategically creating and/or strengthening international relations in order to build beneficial socio-economic and political networks. However, the tourism industry world wide continues to be affected by a number of factors. Global exchange rate volatility, oil prices and fuel hedging costs affecting other modes of transport e.g. Airlines and tourist volumes alike. The introduction of the Rail mode of transportation could not have been more on time such as now, due to its safety features, experience and low prices.
MLPS STRATEGIC OBJECTIVES OBJECTIVES: To deliver a world-class visitor experience. To provide safe, low cost and efficient ground transport mode. To contribute to the regional tourism economy. To entrench a tourism culture among South Africans. To provide excellent people development and decent work within the tourism sector. To unlock tourism economic development at a provincial and local level.
INVOLVEMENT Tourism growth and development – demand 1.Marketing and brand management 2.Domestic tourism 3.Regional tourism 4.Business tourism Tourism growth and development - supply 1.Quality assurance 2.Responsible tourism 3.Product information 4.Relevant Capacity building 5.Niche-product development and rural tourism Tourism people development 1.Transformation 2. Decent work 3. Service excellence 4. Community beneficiation Enablers of Growth 1.General tourism awareness among South Africans 2.Safety and security 3.Ground transportation
THE NORTH WEST PROVINCE The North West Province of South Africa is bounded on the north by Botswana, on the south by the provinces of Free State and the Northern Cape, and on the northeast and east by the Limpopo Province and Gauteng. Covering 118,797 sq km (45,869 sq miles), the North West Province was created in 1994 by the merger of Bophuthatswana, one of the former Bantustans (or black homelands), and the western part of Transvaal, one of the four former South African provinces. Much of the province consists of flat areas of scattered trees and grassland. The Magaliesberg mountain range in the northeast extends about 130 km (about 80 miles) from Pretoria to Rustenburg. The Vaal River flows along the southern border of the province. Temperatures range from 17° to 31° C (62° to 88° F) in the summer and from 3° to 21° C (37° to 70° F) in the winter. Annual rainfall totals about 360 mm (about 14 in), with almost all of it falling during the summer months, between October and April. In 1994 the population of the North West Province was estimated to be 3 669 349 (out of a total of an estimated 44 819 778 people living in South Africa); 65% of the people in the North West Province live in the rural areas. The majority of the province's residents are the Tswana people who speak Setswana. Smaller groups include Afrikaans, Sotho, and Xhosa speaking people. English is spoken primarily as a second language. Most of the population belong to Christian denominations. (Figures according to Census 2001 released in July 2003).
UNDERSTANDING TOURISM MARKET - NORTH WEST The Northwest province features premier wildlife destinations amongst which are; The Pilanesberg Game Reserve and the Madikwane Game Reserve; parts of the two UNESCO World Heritage sites ( the vredefort Dome and the Taung Fossil Site, part of the Cradle Of Humankind World Heritage Site); and the world – famous Sun-City gaming as well as the entertainment resort. SITES OF ATTRACTION : Haartbeesport Dam, Cable Way & Free Market (Chameleon Village) Sun City Taung Heritage Route Groot Marico Mahikeng Motseng Cultural Village Hunter’s Rest Mountain Resort
Maropeng is the official visitors’ centre for the Cradle of Humankind, a World Heritage Site within easy striking distance of Johannesburg and Pretoria. Its name means ‘returning to the place of origin’ in Setswana, one of South Africa’s 11 official languages Did you know? The word Maropeng is Setswana for ‘return to your origins'. At Maropeng Visitor Centre you will journey back in time from the start of our universe, some 14-billion years ago, to the present and beyond. Inside the tumulus building, you'll find fun, interactive displays that could keep you occupied for a morning or even a whole day, whilst serving up plenty of food for thought about our future in the 21 st century and beyond. Maropeng Visitor Centre, Cradle of Humankind, Gauteng
Taung Heritage Route, North West The Taung Heritage Route is a fascinating journey of discovery. It comprises an area once occupied by early humans and features many sites that speak to the existence and evolution of our ancient ancestors. The Taung skull fossil site, a World Heritage Site, is a major attraction on the route. Did you know? The Taung Skull site forms part of the Cradle of Humankind World Heritage Site. The Taung Heritage Route marks a location of significant scientific importance, for it was here, in 1924, encased in limestone in the Buxton quarry, that the 2.5-million-year-old fossilized skull of a hominid child was revealed. Professor Raymond Dart of the University of the Witwatersrand identified the skull as belonging to an early hominid, or ancient human ancestor, and named it Australopithecus africanus, or 'southern ape of Africa'. The discovery of the Taung Skull was acknowledged as one of the most significant scientific events of the day. Dart’s scientific classification promoted lively debate among academics in the field because it was evidence that human ancestors had lived on the continent more than a million years earlier than previously believed, which gave credence to the theory that humankind originated in Africa.
The town Groot-Marico (Big Marico) is named after the Groot Marico River, one of the few perennial rivers in this area. The name has nothing to do with the size of the town, which is very small. Groot-Marico is well known for its beautiful African bushveld surroundings and the special kind of hospitality of its people. It is the ideal place to come to when you want to escape the hustle and bustle of the city life. The rustic town of Groot-Marico is a typical North West town, brimming with historical charm and atmosphere. This is also the land of mampoer, a breathtaking strong spirit distilled from fruit.mampoer The Marico district includes rock paintings by early San and Bushmen people and an old watermill (now a national monument) on the farm Naauwpoort. Also in the district, at Mabotsa, is the ruin of the first mission erected by David Livingstone. Attractions include a sundowner sunset cruise on the Marico Bosveld Dam, Potjiekos at Lekkerbreek Boereklub, a Raft ride to Die Oog (the eye of the Molopo River), slate plant, wine cellars, Mampoer, crocodile farm, game drives, the Home of the Lion and Kaditshwene Ruins - an impressive heritage of 17th century people; Kortkloof Tswana Village; Langkloof and Enzelsberg hiking trails; Mampoer Farms; Marico Bushveld Tours; Marico Dam Nature Reserve; Bushmen rock paintings; Groot Marico/ Herman Charles Bosman weekends GROOT MORICO
The Place of Stones The land around Mafikeng in the Northwest Province of South Africa was inhabited for thousands of years by the Khoisan people. The Khoisan lived closely in tune with nature, in nomadic groups of hunter-gatherers. Stone engravings up to several thousand years old are often found on the rocky outcrops in this region. More recently the area was settled by the Tswana, of whom some tribes (the baKwena and baGatla) are known for their stone constructions and erection of large town. The town of Mafeking was founded in the 1880s by British mercenaries who were granted land by warring Barolong chiefs in return for war service. The town itself was laid out near their collection of farms by British Commander Sir Charles Warren and became the administrative centre of the region and the headquarters of the peace-keeping Bechuanaland Border Police. The name 'Mafikeng' Mafikeng is a seTswana word meaning "place of stones". In seTswana, fika means stone, mafika is the plural, and the -eng ending means "place of". (Similarly, the province of Gauteng in South Africa is the "place of gold"). The British colonists spelt the name "Mafeking", which is the name that most Scouts know, but it is correctly spelt "Mafikeng". Mafikeng
Sun City was developed by the hotel magnate Sol Kerzner as part of his Sun International group of properties. It was officially opened on 7 December 1979; at the time it was located in the Bantustan of Bophuthatswana. Sun City featured a large auditorium which seated 6,230.Sol KerznerSun InternationalBantustanBophuthatswana As Bophuthatswana had been declared an independent state by South Africa's apartheid government (although unrecognized as such by any other country), it could provide entertainment such as gambling and topless revue shows which were banned in South Africa.apartheid topless These factors, as well as its relatively close location to the large metropolitan areas of Pretoria and Johannesburg, ensured that Sun City soon became a popular holiday and weekend destination. The United Nations imposed a cultural boycott on South Africa in condemnation of apartheidPretoria JohannesburgUnited Nations The Heart of Sun City
Motseng Cultural Village Situated in the Sun City Resort, within walking distances from the hotels is the Motseng Cultural Village; a visual experience of true African cultures and customs that concentrates on the eight main tribes of South Africa with reflections of cultures, traditions, architecture, dress and regalia. A showcase of eight of South Africa's indigenous ethnic groups Within Motseng the different cultures share their history, beliefs and customs with guests by means of song, praise singers, poets, narrators and dancers. THE MOTSENG CULTURAL VILLAGE The Motseng Cultural Village is intended to showcase and pay tribute to the lifestyles of eight of South Africa's indigenous ethnic groups. This village therefore affords local and international tourists a unique opportunity to experience, enjoy and appreciate some of our country's rich and diverse cultures. It gives them an authentic taste of the African tradition. Preserving African culture Motseng contributes towards preserving that which makes us African and proud, and it gives the African people an opportunity to demonstrate to the world, the pride and passion they have for their culture. It gives them an opportunity to honour their legends through song and dance, to display their unique artistic skills through arts and craft and to demonstrate their hospitality by treating visitors to a true African meal.
HUNTERS REST MOUNTAIN RESORT Hunters Rest Hotel is a picturesque sub-tropical country resort nestled between the Magalies Mountains only one and a half hour's drive from Johannesburg or Pretoria. With the resort's rich history and visits from generations of families over four decades, we now embrace a new era of contemporary elegance. Young and old can enjoy the relaxing sub-tropical ambience of this resort. It provides a wide range of facilities to keep everyone entertained to ensure a memorable stay. Now under new management, a fresh visionary approach has been brought to the resort. Management is constantly striving to continually improve the services and this well seasoned professional management team will take the resort to the next level for all future generations to come! Whether the guests are nature or romantic lovers, sport or active outdoor enthusiasts, the resort has all the amenities to ensure a memorable experience. This historical landmark was built way before gold was discovered in Johannesburg and remnants of Anglo-Boer war, forts can be seen on the mountains and hills surrounding the resort and nature reserve it is situated in.
Many years ago, a man by the of General Hendrik Schoeman, owned a farm called Hartbeespoort. He had the idea of building a dam, in which the community could gain from (Little did he know of the struggle to come). During 1896 building of the dam wall began in the Crocodile river, near the railway line that today runs to Meerhof. It was the largest dam in the southern hemisphere. He named this dam "Sophia dam", after his wife, but was later changed to the name that stands today. Hartbeespoort dam. The dam wall cost a staggering R10 000 to build... Back then. It was decided 1905 to relocate the location of the dam wall. It would be positioned between two mountains. The same position still remains today. With the dam finally built, the first road over the bridge was tarred. This became the new road between Pretoria and Rustenburg. Short facts : -Shape of the dam wall is found nowhere else in South Africa. -250 000 bags of cement were used for the dam wall. -At full capacity, the dam fills to 205 million cubic meters of water. HARTEBEESPOORT DAM
Dedicated Route Map for tourism Two Routes will be covered: 10 Days tourist Train Trip – during the week into the weekend Weekend only tourist trip Premier Classe Service (Train Capacity : 56 Guests). Sleeper Coaches Smoking and Non-Smoking Lounges (Bars) Spa Massage Coach Two Dining Cars Conference Coach Staff Coach Translux Buses, connecting drive trips (Bus Capacity : 56 Guests). As soon as the train stops, passengers will be taken to the bus for drive trips in areas where the train has no access. Tourism Officials – Tour guides (Understanding the background of the province, fluent to some of international languages (optional) will assist passengers. TRANSPORT MODE
STAKEHOLDERS INVOLVEMENT The following Stakeholders will be involved: Transnet Freight Rail Department of Tourism – North West Internal stakeholders Department of Transport Autopax – Bus Services Department of Emergency Services SAPS – Visibility at stopping spots TARGET MARKET : International tourists Pensioners School Holidays packages
NORTH WEST TROURISM ROUTE DAY 1 : Thursday – Friday Johannesburg - Hartesbeepoortdam Breakfast in the train Haartespoortdam – Boat Lunch on the train Cable Mountain African Market Dinner in the train Depart to Magaliesburg
NORTHWEST TOURISM ROUTES ….CONT. DAY 2 : Saturday Hertebeespoordam – Magaliesburg Arrive in Magaliesburg and Sleep over in the train Morning breakfast Drive to Sun-City Lunch in Sun City Return to Magaliesburg Dinner in the train Depart to Zeerust
NORTHWEST TOURISM ROUTES ….CONT. DAY 3&4: Sunday Magaliesburg – Zeerust Hot Air Balloon rides Rock climbing Exploring the heritage Caves..et c Zeerust – Mafikeng Mafikeng – Pudumoe Pudumoe – Potchefstroom Potchefstroom - Johannesburg Activities: Mountain Climbing Site Seeing Fly Fishing
NORTH WEST TOURISM ROUTES…….CONT. Day 5 : Tuesday Mafikeng – Pudumoe Massive flee markets Open door music shows Fishing and Fly fishing DAY 6: Wednesday Pudumoe – Potchefstroom Camel riding Food fare Golfing Natural Reserve game Parks Arts Exhibitions Beer Gardens DAY 7 : Thursday Potchefstroom - Johannesburg Train experience back home