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Content The Event Snapshots Media Plan The Schedule Sponsorships Contact Press Statistics.

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Presentation on theme: "Content The Event Snapshots Media Plan The Schedule Sponsorships Contact Press Statistics."— Presentation transcript:


2 Content The Event Snapshots Media Plan The Schedule Sponsorships Contact Press Statistics

3 The Event Content

4 The Event Bangalore Fashion Week Bangalore Fashion Week is a Global Fashion Event with 11 Editions at Bangalore, 1 Edition at Bangkok and 1 Edition at Dubai. Bangalore Fashion Week (BFW) has been conceived and created with a vision to Showcase Indian Fashion Industry to The Global Fashion World. The objective of BFW will be to create business relationships and to facilitate a dialogue between designers and trade buyers. The 12 th Edition is Scheduled between the 22 nd and 25 th January 2015 Bangalore Fashion Week Includes Kingfisher After Parties, Press Conferences, Designer Product Exhibit and Fashion shows.. Content

5 The Event Bangalore Fashion Week The ecommerce revolution in India has made the Indian consumer more CLICK friendly than DRIVE friendly.. Today most of High Net Worth Individuals prefer to shop online and Online Shopping is becoming the Need of the hour. We at BFW have recognized the change in trends and have launched our very own ecommerce portal – In pursuance to this we have launched a New Re Branded Concept of Online Designer Clothing. We look forward to the Designer community creating New Lines exclusively for Online Sales under – Summer Online Content

6 BFW goes Summer Online This January 2015 This commitment to Designer Online Wear, will provide increased exposure for Indian designers to buyers, media and the fashion industry both in India and abroad. The new Designer Online Wear caters to consumer demand in India and abroad Content

7 Snapshots Content








15 Press Content

16 The Press Loves BFW Every Publication worth its salt has covered The Bangalore Fashion Week Event. The Event has been extensively covered by both Electronic as well as Print and Internet Media. The Event has received Great Reviews not only in Bangalore but all over India. For Detailed Press Coverage please log on to Http:// Http:// Content

17 Media Plan Content

18 The Event Media Plan The Media Plan for Bangalore Fashion Week Includes the following Press Ads Press Conference National PR Exercise Billboards Out Of Home Media Ads Pre Event Promotions Television Coverage - National Pub Promotions Fashion Fridays Fashion Squad eMail Campaign – International Radio Promotions Promotion on Leading Web Portals - International Content

19 Target Media List Main Line Dailies : Times of India, Hindustan Times, The Hindu, Indian Express, DNA, Mirror, Mid Day, etc. Vernacular Dailies : Dainik Pratidin, Anandabazaar Patrika, Gujarat Samachar, Chitralekha, Mumbai Samachar, Amar Ujala, Nai Duniya, Hindi Milap, Udayavani, Prajavani, Deshabhimani, Dhanam, Dainik Aikya, Lokmat, Dhartri, Dinakaran, Dinamalar, Andhra Prabha, Inquilab, etc. Electronic Channels : NDTV, CNN IBN, Headlines Today, Aajtak, News24, Sahara TV, News9, etc. Wire Agencies : PTI, UNI, KPN, BNN, etc. Content

20 Media Targeted at India  GQ  Vogue  Harper’s Bazaar  Cosmopolitan  MW  FHM  Marie Claire  People  Grazia  Hindustan Times (Delhi Reporter)  DNA (Bombay Reporter)  Midday (Bombay Reporter)  The Telegraph  Statesman Content

21 Channel Tie Up Channel Tie National Channel On Air Promotions On Air Episodes On Air PromotionFreqSecs.DaysTotal Coming soon promos510735 Launch promos | giving event dates520840 Tune-in Promos | Episodes5201575 Anchor mentions| giving info on BFW3 Feature story | events | interviews2 Anchor mentions for tune-in | prime time shows2 Tickers | tune-in61590 Tagging value on promos | presenting sponsor5150 On air Episodes: half hour: weekend specialsEpisodesDuration Original230 Minutes Repeat230 Minutes Content

22 Channel Tie Up On Air Packaging  Title Bug During Episodes  Aston Bands During the Episodes Online  Tune-in Web Banner  Photo Gallery Fixed Spots : Sponsor Commercials  Original Episodes – 500 Seconds Content

23 Press Coverage Coverage On Print Media  Total Media Space of 10,000 Sq Cms.  Dedicated Column for 1 Week  Promotional Write Ups for 1 Month  Event Coverage for 1 Week (Pre and Post) Content

24 Out Of Home Media Out of Home Media Ads  Networks : Business, In store and Leisure Network  Clusters : Commercial Buildings, Lifestyle Format Stores, Malls & Residential Buildings  City : Mumbai, Bangalore, Delhi NCR, Kolkata, Chennai and Hyderabad  Period of Activity : 2 Week  Spot Duration : 20 Sec  Total 2 Week Exposure : 12, 92,216  Total @20 Sec FCT : 2, 58, 44,320  Total No. of screens : 1, 498  Total No. of locations : 281  Cumulative Weekly Traffic Count : 42 Lac Persons gross Content

25 Billboards / Hoardings Billboards at Strategic Locations all over Bangalore along with Sponsored Billboards at Mumbai, Delhi, Hyderabad, Kolkata and Chennai Billboards to be up a minimum 15-20 Days prior to the Event giving Good Visibility to the Event Content

26 Web Portals Tie up with Major Social Networking Portals, News Portals, Fashion and Lifestyle Portals. Banners and Text Ads on Search Engines such as Google, Yahoo and MSN. And also on various Web portals Ads on Google Search Engine and Facebook (Already Active) Content

27 The Schedule Content

28 Activity Matrix ActivityJanuary 1-15January 15 -25 Launch of Creative Campaign Designers Interviews & Shoots Announcements of Models Pre Event Lifestyle Parties Preview & Fittings Pre Event Hype at Venue Fashion Show Kingfisher After Parties Content

29 The Event Schedule The Event is Scheduled to Start on the 22 nd January and continue till 25 th January 2015 at Bangalore. The Detailed Schedule of the Event is published at – Content

30 Event Statistics Content

31 Event Statistics 40% : 30+ 36% : 25To30 19% : 18To25 5% : Below 18 67% : High Class 24% : Upper Middle Class 9% : Middle Class 55% : Female 45% : Male Age Group Income Group Gender Content

32 Event Statistics 2800 – THURSDAY | 3600 – FRIDAY | 4300 – SATURDAY | 4800 - SUNDAY FOOT FALLS Content

33 Sponsorships Content

34 The Event Sponsorship Options Presenting Sponsor Associate Sponsors Powered By After Hour Party Partner Show Partners VIP Lounge Sponsor Media Lounge Sponsor Event Partners Fashion Event Invite Courtesy Stall Space Continued… Content

35 The Associate Sponsor Presents the Event Bangalore Fashion Week 12 th Edition along with the Presenting Sponsor The Event will be Called PS Bangalore Fashion Week with AS. The Associate Sponsor Logo is Integrated into the event’s Composite Logo i.e. Below the BFW Logo. All Media Communications will be referred as PS Bangalore Fashion Week with AS. Space will be provided to Erect a Sponsor Lounge to interact with Guests. Associate & Powered By Sponsor Content

36 Event Partners associate with the event as partners that get association benefit such as follows - Inclusion of Logo as Event Partner in all communications which include Press Ads, Hoardings, Digital Screens, Invites, Posters, Fliers, BFW Fashion Event Backdrops, PR Walls, etc. Frequent MC Announcements during the Shows Event Partners Content

37 Presenter of A Specific Show… Eg. Zaraha Presents JJ Vallaya Show. All collaterals related to the Show will be Branded with the Sponsor Logo which Includes Show Invites, Show Backdrop, Show Branding, etc. - Day Shows (2pm / 3pm / 4pm / 5pm) - Day Shows (6 pm) - International Fashion (7pm of All 4 Days) - Pre Finale (8pm) - Finale (Thu / Fri) - Finale (Sat) - Grand Finale Show Show Partners Content

38 A Lounge for the VIP Guests is created with comfortable seating. LCD TVS will be set up for the VIPS to watch BFW Live. Beverages are served to the VIP Guests at the VIP Lounge. The VIP Lounge Sponsor Branding can be done at the Lounge.. All VIP Invites will carry the Logo of the VIP Lounge Sponsor. VIP Lounge for 4 Days Content

39 A Lounge for the Media Representatives to gather and write about Bangalore Fashion Week is created. This Media Lounge is equipped with Computers and Printers for the Media Representatives to use. Additionally Food and Beverages are also served to the Media Representatives at the Media Lounge. The Media Lounge Sponsor Branding can be done at the Lounge.. All Media Badges and Invites will carry the Logo of the Media Lounge Sponsor. Media Lounge Sponsor for 4 Days Content

40 A Total of 12,000 Invites are Printed for the Bangalore Fashion Week Event and Sent out to High Net worth Individuals. An Advertisement Coupon / Advert. can be attached to the Invite of all 12,000 Invites. The Invites are for a total of 30 Shows 12,000 Event Invite Jacket Ad Content

41 Space of 3x2 Meter is Provided for Products or Services of the Client. The Space is Provided at the Venue of Bangalore Fashion Week 11 th Edition. The Space is available for 4 Days i.e 22 nd, 23 rd, 24 th and 25 th January 2015 Stall Space is allotted only to Only Lifestyle Products / Services or Fashion Orientated Products / Services. Stall Space Content

42 Dream Merchants Events & Entertainment Group HO 1/1, Bore Bank Road, Benson Town, Bangalore – 560 046 Ph : 91-80- 42048571 / 764 / 765 / 270 Branches United Arab Emirates - Dubai: +971-529504060 Thailand - Bangkok: +66-21055718 United Kingdom - London: +44-2035149278 Contacts – Feroz Khan (+91-9900506937) Dream Merchants (1993-2014) All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited. Usage of this PPT is subject to terms and conditions. Content

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