2Delicious Fun FlavorsNEWCABERNET|CHARDONNAYCoffee
3About Fun WineFun Wine is a distinct beverage category for the masses for those individuals looking for a good tasting product that fits within their lifestyle -- active, social and alive.It is paired with ‘fun’ in all of the ways in which fun is experienced by consumers. This includes sports, dance, music, travel, exercise, food, and exploration.It is a fusion of European style and thinking, encouraging consumers to pair Fun Wine products with fun experiences rather than just food.Fun Wine is produced in southern France from premium French grapes. The vision is to excite consumers with recurring launches of new flavors of these friendly wine drinks on a regular basis.
4A New Category Is Coming Our vision is to create a space for a Fun Wine Drink in the beverage marketSpirit Airlines In-Flight Menu
5Benefits Of Our Fun Wine We plan to price a 250 ml can at $1.99 retail, which is equal to $1.00 for a 4.2 oz. glass of wine. Compared to traditional single serve 187ml bottles Friends Fun Wine has 33% more product!$1 per glass of wine75 Calories Per Serving!Increase traffic in the evening and after hoursDraws in millennial customers250 ML (33% more than other wine single serve bottle)Delicious & Friendly TasteAffordablePortable / ConvenienceRecyclable2 year Shelf life
6White & Rosé Moscato The Friends “Fun Wine” Collection Muscat grapes are used to make a variety of sweet wines. The Muscat grape has high concentration of antioxidant flavonoids, as in red grapes, making our Moscatos as beneficial as red wine.
7Peach & Strawberry Moscato The Friends “Fun Wine” CollectionOur Strawberry and Peach flavored Moscatos are lightly flavored to enhance the Moscato and not to take over the natural sweetness of the Muscat grapes.
8Made with high quality premium wine and freshly chopped fruit. Red & White SangriaThe Friends “Fun Wine” CollectionMade with high quality premium wine and freshly chopped fruit.
13Our DistributionWe started distributing our “Fun Wine Collection” January 2013Distributors:Florida – Southern Wine & SpiritsGeorgia – Empire DistributingIdaho – Idaho DistributingIllinois – Southern Wine & SpiritsIndiana – Monarch BeverageKentucky – HeidelbergMichigan – Kent Beverage and Fabiano BrothersMissouri – Major BrandsNew York – Phoenix Beverage, Try-It DistributingNorth Carolina – Empire DistributingOhio - HeidelbergOregon – Southern Wine & SpiritsTennessee – D-E-T Distributing, George Dinwiddie, Athens DistributingTexas – GlazersVermont – Baker DistributingVirginia – Service Distributing and Associated DistributorsWashington – Southern Wine & SpiritsWest Virginia – Associated WineRetailers:Walmart – TX and FLKrogers - OH, KY, NC, VAWhole Foods – NY & NJFresh Market – FLSave A Lot – FLWinco – IdahoWegmans – NYTops – NYSedanos – FLBravo Supermarket - FLMarsh - IndianaRite Aid – NYA&P – NYFood Lion – NCHarris Teeter – NCC-Stores7-Eleven – FLDaily’s - FL8 till Late - FLGate Petroleum - FLChevron - FL,Citgo – FL, OHCasey’s General Stores - MOCircle K - FLS&S Convenience - FLShell - FLThe Pantry Stores – MI, FLSpeedwayExxon – NC, FL, OHSunoco – FL, OHBP - MO, FL,Marathon – FL, OHTexaco – FLStop N Go - FLIn addition to the US, we are presently launching in Holland, Puerto Rico, Colombia and Panama.And in 2014 we will be launching in Japan, China, South Korea, Sweden, U.K., Ireland, Italy, Belgium, Russia, South Africa, Nigeria, Brazil, Mexico, Ecuador.
14Social Media25K likes…we are averaging 2K likes per week and increasing as we expand into new markets.
15Friends Fun Wine Is The Alternative Drink To Beer For Women According to a poll conducted by Gallup in 2012, women consume 2.6 times as much wine than men, and Americans are shifting to prefer wine over beerSource:
16FRIENDS IN THE NEWS Additional Broadcast Coverage Includes: “Weekend Sip: Can Canned Wine Cut It”– November 21, 2013“Interview: Friends Fun Wine In A Can CEO Joe Peleg”– October 17, 2013“Attention grabbers on the go”– October 14, 2013“Wine In A Can Wants to be in a Box”– June 6, 2013“Spirit Airlines to sell wine by the can”– June 5, 2013“SPIRIT AIRLINES STARTS SERVING WINE IN CANS”Additional Broadcast Coverage Includes:HLN and Fox News (November 23, 2013)ESPN (November 23, 2013)FOX & Friends (November 17, 2013)Late Night with Jimmy Fallon (June 10, 2013)